Neuroscience Brain

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and more.

The truth is, most of the things we want - health, happiness, wealth, love - are governed by our ability to think, feel, and act - in other words, by our brain. Dr. Swart combines the insights and inspiration of The Secret with the practical lessons of The Master Key System to help a new generation fulfill their dreams. The Source is a rigorous, proven toolkit for unlocking our minds - and reaching our fullest potential.

Happiness is a brain function. With a healthier brain always comes a happier life. After studying more than 200,000 brain scans of people from 155 countries, Dr. Amen has discovered five primary brain types and seven neuroscience secrets that influence happiness. In You, Happier, he explains them and offers practical science-based strategies for optimizing your happiness.

Enhance your ability to work skillfully with your clients’ trauma in this professional training taught by Dr. Bonnie Badenoch. Drawing on the latest research and neuroscientifically grounded treatment approaches in the area of trauma, Bonnie provides both the theory and clinical tools you need to more effectively support your clients. The instruction looks at both theoretical and experiential-based learning approaches.

Whether you load your iPod with Bach or Bono, music has a significant role in your life - even if you never realized it. Why does music evoke such powerful moods? The answers are at last becoming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understanding of human nature.

Understanding how our brains and bodies actually work is a powerful tool in mitigating the anxiety generated by unpleasant physical and emotional symptoms that we all may experience from time to time. Here, Robert Scaer unravels the complexities of the brain-body connection, equipping all those who are in distress with a plausible explanation for how they feel.

Renowned neurologist Dr. Frances E. Jensen offers a revolutionary look at the brains of teenagers, dispelling myths and offering practical advice for teens, parents, and teachers. As a mother, teacher, researcher, clinician, and frequent lecturer to parents and teens, Dr. Jensen is in a unique position to explain to listeners the mystery and magic of the teen brain. In this audiobook, she brings to listeners the new, sometimes astonishing findings that are buried in academic journals.

With poignant insight and humor, Frank Vertosick, Jr., MD, describes some of the greatest challenges of his career, including a six-week-old infant with a tumor in her brain, a young man struck down in his prime by paraplegia, and a minister with a .22-caliber bullet lodged in his skull. Told through intimate portraits of Vertosick's patients and unsparing-yet-fascinatingly detailed descriptions of surgical procedures, When the Air Hits Your Brain illuminates both the mysteries of the mind and the realities of the operating room.

In this revolutionary audiobook, Dr. Lisa Mosconi, director of the Women's Brain Initiative at Weill Cornell Medical College, provides women with the first plan to address the unique risks of the female brain. Until now, medical research has focused on "bikini medicine", assuming that women are essentially men with breasts and tubes. Yet women are far more likely than men to suffer from anxiety, depression, migraines, brain injuries, and strokes. They are also twice as likely to end their lives suffering from Alzheimer's disease, even when their longer lifespans are taken into account.

In The Distracted Mind, leading psychologist Larry Rosen and pioneering neuroscientist Adam Gazzaley explain why our minds have become addicted to email, text messages, virtual worlds, and social media such as Facebook and Twitter. Through compelling true stories and scientific research, they show how digital distractions affect every aspect of life, from work, safety, and communication to our relationships and health.

How do magicians make us see the impossible? The Illusionist Brain takes you on an unforgettable journey through the inner workings of the human mind, revealing how magicians achieve their spectacular and seemingly impossible effects by interfering with your cognitive processes. Along the way, this lively and informative book provides a guided tour of modern neuroscience, using magic as a lens for understanding the unconscious and automatic functioning of our brains.

With compassionate stories of his patients and their conditions, Dr. Leschziner illustrates the neuroscience behind our sleeping minds, revealing the many biological and psychological factors necessary in getting the rest that will not only maintain our physical and mental health, but improve our cognitive abilities and overall happiness.

A neuroscientist’s guide to boosting your brain health by living a more connected life, and thriving in a post-interaction world.

Two New York Times best-selling authors unveil new research showing what meditation can really do for the brain. In the last 20 years, meditation and mindfulness have gone from being kind of cool to becoming an omnipresent Band-Aid for fixing everything from your weight to your relationship to your achievement level. Unveiling here the kind of cutting-edge research that has made them giants in their fields, Daniel Goleman and Richard J Davidson show us the truth about what meditation can really do for us.

Min W. Jung offers a new understanding of the neural basis of innovation in terms of humans' exceptional capacity for imagination and high-level abstraction. He provides an engaging account of recent advances in neuroscience that have shed light on the neural underpinnings of these profoundly important abilities. Jung examines key discoveries concerning the hippocampus and neural circuits that have demystified the processes underlying imagination and abstract thinking. He also considers how these capacities might have evolved as well as possible futures for intelligence.

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA.

This book will guide you as you come to learn about synesthesia, neurology, hypnotherapy, and the subconscious mind.

In this book, you can study things like neural networks and the hypothalamus, along with the woman’s brain, here are just a few of the many, many things this book sheds light on: What exactly is a neural network; how does a neural network function; how they’re used in medical diagnostics; how forex trading relates to it, and more; the anatomy of the hypothalamus and its function; tips on how to keep your hypothalamus healthy; six natural ways to increase its functioning capabilities; learn the various conditions and their signs that affect the hypothalamus, and more.

One of the very best scientific predictors for how any child turns out - in terms of happiness, academic success, leadership skills, and meaningful relationships - is whether at least one adult in their life has consistently shown up for them. In an age of scheduling demands and digital distractions, showing up for your child might sound like a tall order. But as best-selling authors Daniel Siegel and Tina Payne Bryson reassuringly explain, it doesn’t take a lot of time, energy, or money. Instead, showing up means offering a quality of presence.