New Business

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Stratis Morfogen has been one of the most innovative names in New York City's hospitality scene for decades. From bringing the famed Fulton Fish Market online in 1997 to pioneering the automat movement with Brooklyn Dumpling Shop to opening a 25,000 square foot venue in Times Square during the pandemic, Morfogen continues to disrupt the status quo. In Be a Disruptor, Morfogen provides an unconventional, real-world education for any entrepreneur by sharing how he beat the odds in the cutthroat, mob-influenced New York City restaurant world.

In The Tao of the Side Hustle, Don shares this martial arts wisdom, blends Buddhist Martial Arts stories with strategic business, tax and legal principles, and explains how anyone interested in a side hustle or small business can follow in his footsteps.

Think of your to-do list at work. Chances are the most important tasks require you to work with others - and the success of those endeavors depends on the effectiveness of your collaboration. According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a "creative conspiracy". Teams that conspire to organize themselves, motivate one another, and combine their talents to meet creative challenges are the hallmark of the most successful organizations.

Oleg Tinkov is a legend of Russian business and a bright, charismatic leader. He built five successful companies in various industries, and therefore knows how to start a business from scratch. Can you do it the same way and become as successful? You can, with the help of this book.

A brilliant investigative narrative: How six average Soviet men rose to the pinnacle of Russia's battered economy. David Hoffman, former Moscow bureau chief for

The Washington Post, sheds light onto the hidden lives of Russia's most feared power brokers: the oligarchs. Focusing on six of these ruthless men Hoffman reveals how a few players managed to take over Russia's cash-strapped economy and then divvy it up in loans-for-shares deals.

Where can you find great prospects for your network marketing business? Who are the best prospects? Where can you find groups of these prospects? And how can you attract these prospects to you and your multilevel marketing business? In this book, 51 Ways and Places to Sponsor New Distributors, you will learn the best places to find motivated people to build your team and your customer base.

Get ready to know all there is to know about starting your own food truck business, and more importantly, keeping it successful! You do not just want your food truck to be successful; you want it to expand and grow into a fully developed business empire. This audiobook aims to support those goals by providing the knowledge and tools you need to achieve lasting success.

Telling his story in "three chapters," Ram Dass explains how he moved from the structured academic world to wide-open experiences with psychedelics (and the Harvard experiments with Timothy Leary). Then in India, he met his guru, Neem Karoli Baba (Maharaji), who taught him to "just be here now." Ram Dass shares with us how we can all attain a state of well-being. The result is that we'll become more centered, and we'll learn to see the God in each other, which ultimately leads to an overwhelming sense of oneness with, and love for, our fellow humans.

When it comes to providing effective solutions for the client, the coaching techniques are a little unique and very much focused on getting the client to where he or she wants to be within a stipulated period of time. The coach would ideally want to understand the vision that the client has and then create an outline of steps that the client will be able to follow to effectively get the vision from that stage to reality. In some cases, the inclusion of inspiring tips may be needed to get the client excited about reaching the end goal faster.

For over twenty years, Alan Henry has written about using technology and productivity techniques to work and live better for publications such as Lifehacker, The New York Times, and Wired. But he found that as a Black man he didn’t have access to some of the more powerful ways to hack your job—like only checking email once a day or blocking out time on your calendar to do deep work.

How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

The Maker Movement is where all the next great inventions and innovations are happening - and you can play a part in it. The Maker Movement Manifesto takes you deep into the movement. Hatch describes the remarkable technologies and tools now accessible to you and shares stories of how ordinary people have devised extraordinary products, giving rise to successful new business ventures. He explains how economic upheavals are paving the way for individuals to create, innovate, make a fortune - with nothing more than their own creativity and some hard work.

Research and experience demonstrate two areas with which many new managers are completely unfamiliar: delegating tasks and work and making decisions. Some struggle with this for years. But it doesn't have to be hard. 151 Quick Ideas for Delegating and Decision Making combines 50 years' experience of two managers and the experiences of other managers who have been interviewed and observed. And even if you are already in a supervisory position, this book can help you do a more effective and efficient job at managing people and tasks.

Leaders! Do you have days when you feel like you're communicating with toddlers rather than adults in the workplace? Are you tired of dealing with sulking, tantrums, personality clashes, and poor performance? If you are not getting the results you need as a high-performance leader, this audiobook is for you. In it, you will learn a new approach to communication that will radically improve your leadership effectiveness.

Throughout the history of business, employees had to adapt to managers and managers had to adapt to organizations. In the future, this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive, organizations must rethink and challenge everything they know about work. The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working.

Make presentations a competitive advantage for you and your business. Too many business presentations are a waste of everybody's time, failing to communicate and succeeding only in boring their audiences. Business Presentation Revolution overturns the conventional wisdom, offering aspiring leaders a proven method for preparing and delivering powerful presentations, online, on stage, or in the boardroom.

Disruptive events have the power to alter even the most basic assumptions we have about our lives and profoundly change the way we live them. To many, such dramatic and sudden shifts can create chaos, confusion, and fear. However, Garrett asserts that disruption—while sometimes painful in its abruptness—can also be a time rife with opportunity for incredible growth and transformation by allowing it to shake us out of what he calls a “losing game”. When disruption happens, we create a space to play a new game, a “winning game”.

An indispensable guide to building a start-up and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and start-up champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product.

Great ideas are everywhere. You've probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash and smash your way to the top of the market? With solid, proven advice, expert Tom Fairey will guide you through the process so that you can avoid the pitfalls and f--kups that await you.