New Business

Where does the startup journey begin? Startups are the epitome of untapped potential–turning “unsolvable” needs into a whole new opportunity for growth. Companies aspire to learn from the startup rulebook. Yet, when it comes to our personal lives, we opt to avoid those “unsolvable” problems and stick with the familiar and safe options: Do as instructed, walk the line, don’t stick out. In short: Don’t live your life like a startup.

Do you love popcorn? Of course you do! Who doesn’t? This is why starting a flavored popcorn business is such a good idea. People will be intrigued by your unique flavors or they’ll want to go with an unbeatable classic that’s made with a special touch.

There are countless benefits to starting an LLC, from tax advantages to liability protection to raising capital for your business and so much more. You'll learn everything you need to know, from what to consider before starting your LLC, EXACTLY which forms you need when you need them. This book eliminates all the confusion and uncertainty in starting and running a business.

Based on her groundbreaking research and large-scale scientific studies, Oettingen introduces a new way to visualize the future, called mental contrasting. It combines focusing on our dreams with visualizing the obstacles that stand in our way. In Rethinking Positive Thinking, Oettingen applies mental contrasting to three key areas of personal change - becoming healthier, nurturing personal and professional relationships, and performing better at work.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

An essential handbook for professionals and small business owners. This best seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

The Wall Street powerhouse and author of Expect to Win offers a new way to conceptualize career strategies and gives us proven tools for successful change. Whether we're starting out, striving toward a promotion, or looking for a new opportunity, the working world isn’t what it used to be. Wall Street veteran Carla Harris knows this, and in Strategize to Win she gives listeners the tools they need to get started.

Amidst one of the greatest eras of potential the music business has ever seen, the rules are constantly changing. So why follow them? You Are the Consumer challenges you to redefine success on your own terms. Beyond a manual—it’s a manifesto for artists, creatives, and executives ready to break away from convention and build a brand that’s authentic and undeniable.

Our views of the world are shaped by the stories told by our self-selected communities. Whether seeking out groups that share our tastes, our faith, our heritage, or other interests, since the dawn of time we have taken comfort in defining ourselves through our social groups. But what happens when we only socialize with our chosen group, to the point that we lose the ability to connect to people who don't share our passions? What happens when our tribes merely confirm our world view, rather than expand it?

The New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical company's profit by at least 51 to 81 percent within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial wellbeing.

Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citron helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

The Re-Enchantment of Everyday Life opens up the care of the soul and the search for intimate life to the ordinary world in which we live every day. Millions of listeners who found comfort and substance in Moore's previous bestsellers will discover in this new audiobook ways to restore the heart and soul of work, home, and creative endeavors through a radical, fresh return to ancient ways of living the soulful life.

Do you feel stressed and overwhelmed with tasks that you can’t keep up with? Are you struggling with the delegation of work to your employees? Effective Delegation of Authority is a brief guide for new managers that will help you improve your delegation skills in simple steps. If you’re a manager or entrepreneur who leads three or more employees, then this book is for you. It’s a super-short book that’ll help you avoid the common mistakes that new managers make when delegating tasks.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

The result of more than three decades of study and experience, Noah St. John's Power Habits System overhauls traditional personal development programs that focused on trying to change human behavior. Instead, St. John teaches "The Power Habits of Unconsciously Successful People" - targeting your unconscious thoughts, beliefs, and desires in order to get your foot off the brake and put you on autopilot toward success. St. John's life-changing program teaches you how to retrain your unconscious mind, unlock your hidden potential, and achieve measurable results.

How people perceive you has always been critical to a successful career. Now add in the Internet, social media, and the unrelenting hum of 24/7 business, and the ability to brand and promote yourself effectively becomes absolutely essential for young professionals to land the job, earn the raise, or get that much-deserved promotion. It is only with the ability to promote yourself that managers and executives can see Gen Y workers as invaluable employees, game-changing managers, or the people whose names are synonymous with success. So how do they stand out and get ahead?

How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

Entrepreneur and best-selling author of The Lean Startup Eric Ries reveals how entrepreneurial principles can be used by businesses ranging from established companies to early stage startups to grow revenues, drive innovation, and emerge as truly modern organizations poised to take advantage of the enormous opportunities of the 21st century.