New Career

How people perceive you has always been critical to a successful career. Now add in the Internet, social media, and the unrelenting hum of 24/7 business, and the ability to brand and promote yourself effectively becomes absolutely essential for young professionals to land the job, earn the raise, or get that much-deserved promotion. It is only with the ability to promote yourself that managers and executives can see Gen Y workers as invaluable employees, game-changing managers, or the people whose names are synonymous with success. So how do they stand out and get ahead?

Today’s college-bound kids are stressed, anxious, and navigating demands in their lives unimaginable to a previous generation. They’re performance machines, hitting the benchmarks they’re “supposed” to in order to reach the next tier of a relentless ladder. Then, their mental and physical exhaustion carries over right into first jobs. What have traditionally been considered the best years of life have become the beaten-down years of life.

In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.

Many professionals aspire to work for a start-up. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed are hundreds of employees to do the day-to-day work. This practical, step-by-step guide provides an insider's analysis of various start-up roles and responsibilities, including product development, marketing, growth strategy, and sales, to help you figure out if you want to join a start-up and what to expect if you do.

In Startup Life, Brad Feld - a Boulder, Colorado-based entrepreneur turned-venture capitalist - shares his own personal experiences with his wife, Amy, offering a series of rich insights into successfully leading a balanced life as a human being who wants to play as hard as he works and who wants to be as fulfilled in life and in work. With this book, Feld distills his 20 years of experience in this field to addresses how the village of startup people can put aside their workaholic ways and lead rewarding lives in all respects.

Becoming an effective leader who lifts your organization to new heights may seem challenging, but it doesn’t need to be complicated. Strong leadership is rooted in basic principles. Although the specific nature of the organizations you may work for throughout your career will vary on a case-by-case basis, the essential steps you must take to lead with skill will remain constant. The Blueprint explains what those steps are. More importantly, it demonstrates how we can take them in our own careers and lives.

The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path toward monetizing your creations and how to avoid the get-rich-quick scammers. Inventor Confidential will show them where to best spend their hard-earned money to maximize their odds for success.

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

In an incredibly male-dominated world, it’s crucial - now more than ever - to develop the necessary skills to become an effective leader and start demanding what you deserve. All you need are easy, proven skills and traits that will help you gradually develop your self-esteem, sharpen your trust, and hone your boundary-setting and communication skills.

It is a cold, hard fact of business life that most startups fail. Even many of those entrepreneurs who ultimately succeed have stories of personal challenges, unsuccessful companies, and difficulties along the way. The founders of TechStars, a mentorship-driven startup accelerator, have worked with entrepreneurs and companies over the past twenty-five years, and have seen a number of the same issues come up again and again.

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen. This comprehensive guide to building a vending machine business primed for growth contains everything you need to build the foundations and watch your business soar to great heights.

Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

In Crowdfunded, Mark Pecota breaks down the step-by-step system he and his team have used to launch thousands of products in dozens of categories. In the process, LaunchBoom has driven more than $100 million in revenue through Kickstarter, Indiegogo, and other e-commerce platforms.

Now you can quickly and effectively study and put into practice the greatest personal development program of all time. In only 10 minutes a day, you can begin to implement the success principles that have made more millionaires and top influencers than any other achievement philosophy. Fame? Fortune? Impactful service? More meaningful relationships? You can have anything that you want in life when you discover the secret contained in Napoleon Hill’s Think and Grow Rich.

Si vous avez déjà lu des livres sur le management, vous avez certainement remarqué qu'ils se classent presque toujours en deux catégories : les pavés mortellement ennuyeux et les ramassis de platitudes recyclées derrière un jargon subtil... Le Management pour les Nuls est vraiment différent. La pratique du management y est présentée de façon vivante, drôle et pertinente : des principes fondamentaux du management aux réflexes à adopter en cas de crise en passant par la capacité à déléguer comme à valoriser ses collaborateurs, découvrez toutes les bonnes pratiques du manager d'aujourd'hui.

We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Sometimes the big and small decisions in life seem overwhelming. How do you know what choices to make about your career, kids, and relationships? Even when you make good decisions, how do you avoid temptation along the way?