New Career

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Creative people tend to see the world a little differently from everyone else. But that doesn't mean they can't zero in on their goals, get focused, get organized, and not only accomplish what they want to achieve but earn money doing it. In Get It Done, a beloved teacher and successful writer, actor, and comedian helps you get a handle on your own particular - even peculiar - creative process and harness your energies in positive, productive, and income-generating ways.

First published in 1998, Following Through shines a spotlight into the black hole in inner space where good intentions disappear. It reveals the startling reason why we so often fail to make the life-improving changes we truly intend to make.

The need for this audiobook is driven by the rapid pace of change and innovation in the business world. Traditional business models and strategies that may have worked in the past are no longer as effective, and new technologies and emerging trends are constantly disrupting the industry. To stay ahead of the curve and remain competitive in the modern business world, it is critical to gain a deep understanding of new business models and strategies that can help businesses succeed.

"Building Your Personal Trainer Business" by VentureNest Books is a comprehensive guide aimed at fitness enthusiasts looking to transition into a successful personal training career. The book addresses common challenges faced by aspiring trainers, such as creating a business plan, developing effective coaching strategies, and managing the entrepreneurial aspects of fitness. This guide provides actionable insights for both newcomers and experienced professionals in the health and wellness industry.

In Fresh Start: Tap into the Power of Change for Better Results in Your Career, Health, and Relationships by Embracing New Beginnings, you are going to learn about the power of change and how to embrace it as a source of positive personal growth. You will quickly become aware that change does not have to be scary or intimidating, and in fact, it can be liberating and exciting!

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citron helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.

Welcome to "Franchise Prize?", your comprehensive guide to the world of modern franchising. In this audiobook, we'll explore the intricate landscape of franchise businesses, uncovering what separates the winners from the losers in this popular business model. We'll begin by tracing the rich history of franchising, from its humble beginnings to the global phenomenon it is today. You'll gain insights into how this business model has evolved and adapted over time.

Do you have a vision to make a difference in the world, but don't know where to start? Founding a nonprofit organization can be a rewarding but challenging journey. The process involves understanding complex legal structures, sustainable fundraising, building a powerful network, and so much more. Without the right guidance, aspiring nonprofit founders often feel overwhelmed or unsure of their next steps. 'Building a Mission-Driven Organization' is an essential guide for anyone looking to transform their passion into a successful nonprofit.

Your management mentor in a book! This is the go-to guide on making good decisions, helping teams work together, dealing with people problems, and achieving goals when you're newly in charge or looking to brush up on your leadership skills. Wait, I'm the Boss?!? is chock-full of useful information, tips, and checklists that can be used by anyone who aspires to become a skilled manager. While it’s written with the new manager in mind, it can also serve as a useful refresher for any manager, no matter how experienced he or she may be.

You might be interested in starting your own non-medical home care agency, but you’re overwhelmed with where you should begin. How do you begin the process of getting licensed? When should you start hiring? What else do you need to take care of before you can open? If you want to learn the ins and outs of getting this business started, and then be successful once you do open, then this audiobook is for you. Even if you don’t have experience working in this field, it doesn’t matter, you can do it!

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

Bryan Flanagan wastes no time in instructing those new to the world of sales. He is direct and succinct, using as few words as possible to make it absolutely clear that selling is a learned skill and that professional salespeople are the ones who understand that selling is not about being a certain personality type; it is about being the go-to person, the problem solver, and the solution finder in the lives of those who need a product or service.

Are you proficient in fixing appliances and eager to transform that skill into a profitable business? How to Start a Home-Based Appliance Repair Business is your ultimate guide to launching a successful repair service right from your home. Whether you're an experienced technician or an ambitious self-starter, this guide will help you navigate every aspect of building, managing, and expanding your repair business.

Are you passionate about video editing and dreaming of turning it into your own business? 'How to Start a Video Editing Business' is a comprehensive guide that takes you from concept to successful business owner. Designed for aspiring entrepreneurs, this book provides detailed insights into every aspect of creating a thriving video editing business, from acquiring clients and crafting standout portfolios to employing effective marketing strategies and managing business operations.

Written by the founder of Operation HOPE and advisor to the past two U.S. presidents, this groundbreaking book makes the case that the best way to get ahead is to figure out what you have to give to a world seemingly obsessed with the question: What do I get? Aimed at a new generation of leaders and extremely relevant for today's economic climate, Love Leadership outlines Bryant's five laws of love-based leadership.

Are you passionate about cleanliness and order, and eager to turn this passion into a profitable venture? How to Start a Home Cleaning Business serves as your comprehensive manual to establish a successful home cleaning service.

Wie man ein Unternehmen aufbaut, ein Produkt entwickelt oder generell im Business Erfolg hat, zeigt iPod-Erfinder und Silicon-Valley-Ikone Tony Fadell. Ob Berufseinsteiger, die mit dem Gedanken spielen, ein Start-up zu gründen, Unternehmer, die überlegen, ihr Business zu verkaufen, oder Entwickler, die ein Produkt erschaffen wollen, das den Markt revolutioniert – die meisten stehen irgendwann vor Problemen im Businessalltag, bei denen ein guter Rat weiterhelfen würde.