New Career

When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.

You're ready to take the next step in your career. But securing the right role can take a lot of work—and a lot of time and energy. How do you move forward without getting overwhelmed by the process? The HBR Guide to Your Job Search is here to help. Whether you're new to the workforce or have a well-established career, this book contains practical advice for navigating your job hunt.

Unlock the secrets to financial freedom and entrepreneurial success with "The Ultimate Side Hustle Guide: 2024." This comprehensive manual is your key to discovering profitable side hustles that fit seamlessly into your busy life. Whether you're looking to supplement your income, turn a passion into profit, or build a business empire, this guide is packed with actionable insights, real-life success stories, and expert strategies to help you thrive.

Drawing on interviews with 75 leaders in more than 40 multinational organizations and NGOs, the author explores how ecological worldviews are expressed in the context of global sustainability practice. By empirically grounding key theories from developmental psychology in sustainability leadership practice, the author encourages us to think about leadership in a different way.

Don't Panic will prepare you for legal issues you'll encounter as a creator or entrepreneur. Whether you are a start-up, a filmmaker, a musician, an author, or another creator, this book will help you understand what you need to know and how to avoid getting sued. The book covers a range of legal situations that may arise, from the inception of your business or the creation of your work to that dreaded moment (that hopefully doesn't happen) you get a nasty lawyer letter for the first time.

Success starts with a simple act: doing something new. It can be starting a new job or school, or moving to a new neighborhood. It can be meeting a prospective client or attending a networking event. To achieve anything in life, you have to put yourself out there, meet new people, and try new things. But sometimes we freeze.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

From one of the world's top investing experts, and the best-selling author of Stocks for the Long Run, comes a book that challenges certain conventional wisdom. Based on groundbreaking research, The Future for Investors makes the case that as an investor you are better off with old, reliable companies, many of whose products have not changed for years.

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in the new economy.

Best-selling author and serial entrepreneur Dale Partridge provides a concrete, easily executed plan for listeners looking to start a business that will result in greater freedom, a stronger family, and healthier finances.

Disruptive events have the power to alter even the most basic assumptions we have about our lives and profoundly change the way we live them. To many, such dramatic and sudden shifts can create chaos, confusion, and fear. However, Garrett asserts that disruption—while sometimes painful in its abruptness—can also be a time rife with opportunity for incredible growth and transformation by allowing it to shake us out of what he calls a “losing game”. When disruption happens, we create a space to play a new game, a “winning game”.

This book will shift your mindset from entrepreneur to EXITpreneur. After all, the majority of all the money you’ll ever make from your business comes on the day you sell—so it’s important to get the exit right. In The EXITpreneur’s Playbook, Joe Valley shares his experience in all facets of exiting an online business through direct experiences and real-life examples, with clear math and logic.

There has never been a better time to start your own business, but taking that leap of faith can seem like a daunting risk rather than an exciting new venture. But here's the truth: Your community needs you. The world needs you. You have time to make a difference, and you have the experience, resilience, and drive to make it. Written as your field guide to the rocky terrain of entrepreneurship, Ageless Startup is that bridge from employee to entrepreneur or empty nester to business owner.

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

This extraordinary work presents a series of simple, powerful tools that anyone can use to find a short, effortless route to success and fulfillment. You will discover tried-and-true techniques that deliver quick results. In fact, these shortcuts to success are so simple, accessible, and effective that you will quickly call them magical.

Leaders! Do you have days when you feel like you're communicating with toddlers rather than adults in the workplace? Are you tired of dealing with sulking, tantrums, personality clashes, and poor performance? If you are not getting the results you need as a high-performance leader, this audiobook is for you. In it, you will learn a new approach to communication that will radically improve your leadership effectiveness.

Veteran venture capitalist Randy Komisar and finance executive Jantoon Reigersman share no-nonsense, counterintuitive guidelines to help anyone build a successful startup. Over the course of their careers, Randy Komisar and Jantoon Reigersman continue to see startups crash and burn because they forget the timeless lessons of entrepreneurship. But, as Komisar and Reigersman show, you can beat the odds if you quickly learn what insiders know about what it takes to build a healthy foundation for a thriving venture.

The classic guide to business communications...updated for a new generation of media-savvy leaders.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

A powerful manifesto for CEOs and employees alike: Influential and award-winning business leader Margaret Heffernan reveals how organizations can build ideal workplace cultures and create seismic shifts by making deceptively small changes.