New Career

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Carrie Bohlig and Craig Clickner started side hustles to make their lives better - to break free from the limitations of corporate America and have more time with their kids and each other. Today, they're entrepreneurs who have built multiple thriving businesses and helped thousands of people through mentoring, coaching, and sharing their insights across the globe.

This book will help you flourish. With this unprecedented promise, internationally esteemed psychologist Martin Seligman begins Flourish, his first book in 10 years - and the first to present his dynamic new concept of what well-being really is. Traditionally, the goal of psychology has been to relieve human suffering, but the goal of the Positive Psychology movement, which Dr. Seligman has led for 15 years, is different - it’s about actually raising the bar for the human condition.

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

It is hard to change almost a lifetime of your organization’s thinking about safety in the traditional way and it is really difficult to change your organization’s history of bureaucracy that continues to reinforce the traditional safety definitions and metrics our organizations have used for many years. Let’s face it, change even for the better is hard to do. Doing Safety Differently is a discussion between two friends on what they have learned by watching organizations around the world change the way they do work.

Do you dream of being your own boss? You can start a small business, or you can acquire one already underway. After going through this program, you will understand the particular risks and benefits of each method. We will explore what it really means to be successful in your own business beyond the surface-level statistics. You will learn how businesses are valued and how to use tools like debt to acquire one or buy the stuff you need to do a startup. Most importantly, we’ll explore the real risks of small business and manage those risks.

Dans "L'Art de se lancer 2.0", vous découvrirez 64 % de contenu supplémentaire par rapport à la première édition de "L'Art de se lancer". Ce livre audio prend en compte les changements qui ont transformé le monde de l'entreprise au cours de la dernière décennie, et vous apprend à utiliser efficacement les nouveaux outils désormais incontournables pour lancer sa start-up (cloud, réseaux sociaux, crowdfunding, etc.).

"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.

The world's innovation economy is broken. If you have an idea, depending on who you are or where you live, you might never get a shot. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. The determining factor? Potential profit. In The Innovation Blind Spot, venture capitalist Ross Baird demonstrates how to fix the problem by helping us find better ideas, looking at people, places, and industries often overlooked.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Each woman suffers from different situations that often make them question if they are living a full life or if they find themselves repressed under many situations in which their feelings cannot flourish according to their lives. This often has no distinction between age or the current situation in which you live or work. All women have reached a time when they question these situations, and above all, it makes them go through a roller coaster of emotions in the ones where their self-esteem and confidence go through ups and downs and usually stay at low levels.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.

This is a groundbreaking account of the development of Indian business and enterprise from the colonial period to the present. It not only introduces listeners to formative business leaders (including Jamsetji Tata, Ghanshyam Das Birla and Walchand Hirachand Doshi) and leading firms (Wadia Group, Kirloskar Brothers Limited and Shapoorji Pallonji) but also analyses their presence in the country’s economy, their growth over time and their true impact on society.

Rachel Pacheco, former chief people officer at Oxeon and a founding member of the executive team of the JPMorgan Chase Institute, conducts research on management at The Wharton School and works with CEOs and their managers to build the skills necessary to navigate a rapidly-scaling organization. In Bringing Up the Boss: Practical Lessons for New Managers, Pacheco shares these skills, along with cutting-edge research, data, anecdotes, how-to exercises, helpful tools, and more, to help overwhelmed employees become expert managers.

You started a business. But why? Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough? Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

Startup Weekend - the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups - has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses.

The definitive guide to 21st-century business leadership, The New Extraordinary Leader shook the foundations of leadership as we knew it when it was published in 2002. Since then, we have seen tectonic shifts in the world of business - and this revised and updated edition provides the data and insights you need to address them all. Jack Zenger and Jim Folkman's proprietary 360 feedback assessment of leaders in the real world - how they lead, what works, and what doesn't - provides the data that makes The Extraordinary Leader unique in a crowded field of such books.

Conklin’s audiobook is an interesting and informal discussion with the listener about the five principles of human performance; principle by principle, section by section. These five theories about how humans perform in organizations are principles, the building blocks of human performance, through which we have established a new way to think about safety and reliability in our worlds...and changing the way we think about work is a vital step toward improvement.