New Career

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

Ben Mezrich's 2009 best seller, The Accidental Billionaires, is the definitive account of Facebook's founding and the basis for the Academy Award-winning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers’ redemption and revenge in the wake of their epic legal battle with Facebook.

As work and organizations have become more fluid - and business strategy is no longer about planning years ahead but about sensing and seizing new opportunities and adapting to a constantly changing environment - companies must deploy talent in new ways to remain competitive. Turning conventional views on their heads, talent and leadership experts Ram Charan, Dominic Barton, and Dennis Carey provide leaders with a new and different playbook for acquiring, managing, and deploying talent.

While free markets have brought positive change, traditional capitalism cannot solve problems of inequality and poverty because of its view of people as solely profit-driven. In fact, humans have other drives and passions, including spiritual, social, and altruistic.

From a TechCrunch founder and award-winning strategist comes the most comprehensive guide to the newest fundraising options for today's entrepreneurs.

Ella Bell Smith and Stella Nkomo take an unflinching look at the differences between Black and White women's experiences at work. Based on groundbreaking research, the book compares and contrasts the experiences of 120 first-generation Black and White female managers in the American business area. In-depth histories bring to life the women's powerful and often difficult journeys from childhood to professional success, highlighting the roles that gender, race, and class played in their development.

When Before You Quit Your Job was written and published, it was a guidebook for aspiring entrepreneurs. Today - with the job market in shambles, overseas outsourcing and high unemployment - it can be a path to the salvation so many are looking for: A way take control of their life and use their skills and talents to create their future. Before You Quit Your Job asks: Do you have a million-dollar idea? Are you afraid of failing? Are you tired of making other people rich? Are you sick of taking order from your boss? Are you tired of working hard and not getting ahead?

Every industry around the globe is being completely disrupted. Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.

The world of work has changed. People in previous generations tended to pick one professional path and stick to it. Switching companies every few years wasn't the norm, and changing careers was even rarer. Today's career trajectories aren't so scripted and linear. Technology has given rise to new positions that never before existed, which means we are choosing from a much broader set of career options - and have even more opportunities to find work that lights us up.

Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the Harvard Business Review Entrepreneur's Handbook is your essential resource for getting your company off the ground. Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: Your actions can make or break your business. You need to know the tried-and-true fundamentals - from writing a business plan to getting your first loan.

Limited Liability Companies For Dummies, 3rd Edition offers a clear, concise guide that explains the pros and cons of LLCs, and shares insider tips on everything from choosing your members and your company name to creating and filing your Articles of Organization and managing day-to-day operations. You'll find the most current, real-world advice on customizing an LLC for your specific business needs, creating a great operating agreement, keeping accurate records, and new information on federal regulations and fees that are applicable to LLCs.

Carol Dweck’s multi-million-copy bestseller Mindset transformed our view of individual potential, coining the terms “fixed” and “growth” mindset: in a “fixed” mindset, talent and intelligence are viewed as predetermined traits, while in a “growth” mindset, talent and intelligence can be nurtured. In Cultures of Growth, Dweck’s protégé, Mary Murphy, a social psychologist at both Stanford and Indiana University, shows that mindset transcends individuals.

 Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.  

Great startups don't waste time on small stuff. If you study the early days of any great startup, you’ll see that 90% of their growth came from 10% of the stuff they tried. But most needed years of experimentation to find their growth levers. This book aims to shortcut that process. Generic tactics like paid ads, SEO and referral programs will only get you so far. Growth levers are things like the professional photographs that made tens of thousands of customers trust AirBnb when they otherwise wouldn’t—a crucial move that unlocked explosive growth.

Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

During his twenty years as a GP, Dr. Rangan Chatterjee, author of the international bestseller Feel Better in 5, has seen first-hand that motivation isn't always enough for us to maintain a healthy lifestyle. It's only when we learn how to support our own mental wellbeing and cultivate core happiness that these choices become easy. In Happy Mind, Happy Life, Dr. Chatterjee shares cutting-edge insights into the science of happiness and reveals ten simple ways to put you back in control of your health.

What does it require to take a concept rapidly and effectively from mind to market? The Benevolent Dictator recognizes that entrepreneurship is a gauntlet. Those who succeed are benevolent dictators able to make the intricate process happen in days, weeks and months to win. The Benevolent Dictator gives you no-nonsense how-to advice and examples that have worked.

Startup Weekend - the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups - has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Why do so many entrepreneurs found innovative enterprises, only to find themselves failing as leaders once the business gets off the ground? Because, according to Derek Lidow, being an entrepreneur is fundamentally different from being a business leader. In Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises, Lidow shows how to avoid the mistakes that confounded thousands of "geniuses" - even Steve Jobs - and become an Entrepreneurial Leader who combines the opposing natures of the entrepreneur and the leader.