Online Marketing

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.

You have a great course idea…because you know how to get results. There’s just one problem. You don’t know how to price your course. Setting a course price feels risky. Pricing too low harms your bank balance and people might think it’s not valuable. Conversely, pricing too high may hurt sales. Asking your friends isn’t the answer. You need Dr. Lucas C. Marino, PMP, who is a serial entrepreneur in training businesses and co-founder of the Empire Builders Masterclass. Lucas helps entrepreneurs and authors launch and sustain online training products.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Do you feel overwhelmed with marketing? Struggling to reach new clients, customers, or social media followers? Frustrated with Facebook ads not producing good results? Then let this snappy, little guide from the Influencer series help you in typical, fun - SassyZenGirl - style!

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide-awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

Author Cyndi Thomason has taken the core concepts of the Profit First methodology, created by Mike Michalowicz, and customized them to address the specific needs of the ecommerce business. Profit First for Ecommerce Sellers addresses the four major struggles and provides clear and actionable guidance on how to overcome them, taking the online seller from simply getting by to becoming permanently profitable.

With all the technological and economic shifts leading to significant change in the world of retailing, it's important to understand what really works - as well as what really doesn't - in the current retail selling environment. Surviving and thriving in this market means not just meeting, but exceeding, customer expectations. In this book, you learn what makes that possible: a nurturing relationship...combined with a tested, repeatable, zero-pressure sales process.

With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one-stop guide based on years of research, longtime blogger and best-selling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls.

In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organizational chart. All Hands on Deck is a fun story that is both a business strategy book about creating competitive advantage through corporate culture and a personal development book that will inspire listeners to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide:

In the ever-evolving landscape of digital marketing, creating content that captivates and converts is the ultimate key to success. In this powerful audiobook, unveil the secrets to mastering content marketing strategies that yield tangible results and drive your brand to new heights.

Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

Achieve success in the dynamic world of digital marketing with this comprehensive and practical book.

"AI and the Future of Affiliate Marketing" is not just an audiobook; it's an essential tool for anyone looking to capitalize on the opportunities presented by AI in the digital marketing space. Equip yourself with the knowledge and skills to harness the power of AI, drive traffic, increase conversions, and achieve online financial success.

If you are looking to earn a steady and sustainable stream of income from affiliate marketing as a newbie, this is a great place to get started. This book is a comprehensive blueprint for beginners in affiliate marketing to make their first $1000 in commission. Everything you need to know to succeed at affiliate marketing is contained in this book.

Vlog Like a Boss is the complete guide to video blogging. Amy Schmittauer is the Vlog Boss. As a new media triple threat - YouTuber, keynote speaker, and author - she coaches people to go after what they want in life and leverage online video to make it happen. Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views. Now, in her first book, she will show you how to Vlog Like a Boss and get the attention you deserve.

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

What would you do with an extra year? Author AJ O'Brien says, "I’d focus on making money, rather than mistakes. Because - I’ve gotten pretty good at this stuff. But at first, I was just bumbling along, not having a clue, spending money on things that didn’t work." AJ adds that mistakes are simply part of the deal. He couldn’t avoid them, and he doesn't think you can either. But - you have the opportunity of at least knowing what they are, so that if you go down a wrong path you can realize it sooner rather than later.

Wie funktioniert Online-Marketing für Unternehmen? Welche Fehler werden im Online-Marketing häufig gemacht? Warum die ALEVA-Formel so wichtig ist. Wo man sehr vorsichtig sein sollte im Bezug auf Online-Marketing. Welcher Kanal eignet sich am besten für mein Marketing? ... wie Sie die richtige Online-Marketing-Strategie für sich finden... warum Sie nicht auf jedem Kanal präsent sein müssen... wieso es nicht den einen perfekten Weg im Online-Marketing gibt... wie Sie erfolgreich mit Online-Marketing starten.