Outdoor Business

Besides actually getting students through your front door, what's the biggest challenge any martial arts school owner can face? That's right—it's student retention! Keeping students and getting parents to be raving fans of your school is the key to long-term martial arts business success. If you can master martial arts marketing, you're halfway there. But, if you can master the art of martial arts student retention, you can bank on keeping the doors to your martial arts school open for a good long time.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.

No owner has changed the landscape of sports more than New York Yankees owner George Steinbrenner. From the moment he bought the team in 1973 for $10 million, Steinbrenner's monomaniacal pursuit was to restore the most fabled franchise in baseball history to its former glory. Today the New York Yankees are worth more than $1 billion and are once again world champions.

No man has affected more runners in more ways than Bill Bowerman. During his 24-year tenure as track coach at the University of Oregon, he won four national team titles and his athletes set 13 world and 22 American records. He also ignited the jogging boom, invented the waffle-sole running shoe that helped establish Nike, and coached the US track and field team at the 1972 Munich Olympic Games.

We are in a historic era for the home run. The 2019 season saw the most homers ever, obliterating a record set just two years before. It is a shift that has transformed the way the game is played, contributing to more strikeouts, longer games, and what feels like the logical conclusion of the analytics era. In Swing Kings, Wall Street Journal national baseball writer Jared Diamond reveals that the secret behind this unprecedented shift isn’t steroids or the stitching of the baseballs, it’s the most elemental explanation of all: the swing.

The iconic Sydney to Hobart Race, a 723-mile deepwater challenge - often called the “Everest” of offshore ocean racing - is considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path.

How to Win: Talent Alone Is Not Enough is much more than the story of a tournament. It is the distillation of a philosophy of leadership developed during a lifetime in high-performance environments, from the rugby field to the boardroom. Tapping in to his experience of winning the 2003 World Cup, being a part of the leadership team that delivered Olympic Success in 2012 and lessons drawn from Japan 2019, the author delivers a go-to manual in how to improve both individual and team performance in order to reach the pinnacle in sport and in business.

In Bo's Lasting Lessons, the coach draws on his years of experience, using first-person anecdotes to deliver timeless lessons on leadership, motivation, and responsibility. With pithy language, Bo explains that true leadership requires the compassion to actively listen to your people, and then to have the courage to do what is right every time.

Ready to get the most out of life - and your pickleball game? Whether you’ve never heard of this fun, fast-growing game or are a confirmed pickleball addict, this guide to living and playing mindfully with passion, purpose, and a smile on your face is as uplifting as it is empowering.

Women’s sports receive a fraction of the airtime allotted for men’s sports, as well as a fraction of the marketing dollars, media coverage, and training resources. For every dollar that the NBA’s highest-paid player brings home, the WNBA’s highest-paid player earns just half a cent. But while misogyny in sports is particularly visible, it’s not unique. Women athletes face the same sexist barriers found in all career fields: the motherhood penalty, transphobia and misogynoir, underpromotion, and more. But women in sports are fighting back.

For the first time in league history, NBA coaches and general managers are just as likely to have played Division III basketball as they are to have played in the NBA. While the number of former D3 players working in the NBA is higher than ever, small college alums have served in leadership positions since the league's founding.

Former professional sportsman Joe Williams shares his struggles with mental illness and reveals what has helped him survive and thrive. Former NRL player, world boxing title holder and proud Wiradjuri First Nations man Joe Williams was always plagued by negative dialogue in his head, and the pressures of elite sport took their toll. Joe eventually turned to drugs and alcohol to silence the dialogue before attempting to take his own life in 2012. In the aftermath, determined to rebuild, Joe took up professional boxing and got clean. Defying the Enemy Within is both Joe's story and the steps he took to get well.

Combat Sports are on the rise, particularly Mixed Martial Arts. With the stellar growth of these sports comes the need for professional Cutmen and Cutwomen to fill in a unique and critical part of the fighter safety team. The problem is that, until now, there has never been a formal guide to the business side of becoming a Cutman or Cutwoman so people are left to guessing and pure luck to make a career out of their passion for helping fighters. The Secret Roadmap for World-Class Cutmen or Cutwomen© unveils his secrets that make or break aspiring Cutmen and Cutwomen.

Super Agent. Maverick. Reformer. Iconoclast. Dealmaker. Dentist? Jerry Argovitz has worn many hats in his remarkable life, both inside and outside of the world of sports. As a player agent representing and advising some of the biggest names in the game, Argovitz challenged the NFL both at the negotiating table and in the courtroom, earning a reputation as one of the most powerful men in professional sports.

The life story of Jeanie Buss could only have been written in Hollywood. Her father, Jerry Buss, emerged from a childhood of financial struggle to improbably become one of California’s most successful real estate developers. Though her life was not without turmoil - l her parents divorced when she was still a child - Jeanie’s world was forever changed for the better when her father bought the Los Angeles Lakers in 1979. By the time Jeanie was 19, she was already a high-ranking executive with World Team Tennis.

Since joining the Celtics organization in the summer of 2013, Brad Stevens has led the resurgence of the Celtics in the Eastern Conference. Stevens has demonstrated impressive leadership in his ability to quickly build rapport with many different personalities and to create a sustainable system of success. There are a number of key leadership lessons that can be learned from Stevens, such as instilling a strong work ethic, believing in your organizational philosophy, and fostering a growth mindset.

Are you looking to learn the core elements of coaching in order to help take your performance, and, where applicable, that of your team or others around you, to the next level? Is your goal to coach in the areas of business, sport, personal development, or any other area of life?

NFL Hall of Fame quarterback Fran Tarkenton is a friend of failure. In the 1970s, he brought the Minnesota Vikings to the Superbowl three times - and three times his team was crushed. The first two companies he founded both quickly folded. But by learning how to deal with defeat, Tarkenton discovered the key to success.

A life-changing guide to achieving your goals, by the 2013 NCAA champion college basketball coach and #1 New York Times bestselling author. Rick Pitino is famous as one of the most dynamic and successful basketball coaches of our time, leading the University of Louisville Cardinals to the NCAA basketball championship in 2013, and is renowned for writing the #1 New York Times best-selling success and leadership book, Success is a Choice.

The longtime commissioner of Major League Baseball provides an unprecedented look inside professional baseball today, focusing on how he helped bring the game into the modern age and revealing his interactions with players, managers, fellow owners, and fans nationwide.