Outdoor Business

On the Edge is an engaging leadership manual that provides concrete insights garnered from various extreme environments ranging from Mt Everest to the South Pole. By reflecting on the lessons learned from her various expeditions, author Alison Levine makes the case that the leadership principles that apply in extreme adventure sport also apply in today's extreme business environments. Both settings require you to be able to make crucial decisions on the spot when the conditions around you are far from perfect.

SIDELINE CEO delves into the unique psychology and daily preparation and gameplan execution of some of America’s most respected leaders—the coaches who have led hugely successful programs to win it all. Included among the legends whom Marty interviewed for SIDELINE CEO are: Nick Saban, Mack Brown, Kim Mulkey, Doc Rivers, John Calipari, Tim Corbin, Roy Williams, Tom Izzo, Patty Gasso, Dabo Swinney, Frank Beamer, and many others. SIDELINE CEO offers valuable takeaways that go beyond the game and apply to the boardroom, the classroom, and can help set intentions for winning in our daily lives.

The 2018 season was a coronation for the Boston Red Sox. The best team in Major League Baseball - indeed, one of the best teams ever - the Sox won 108 regular season games and then romped through the postseason, going 11-3 against the three next-strongest teams baseball had to offer. As Alex Speier reveals, the Sox’ success wasn’t a fluke - nor was it guaranteed. It was the result of careful, patient planning and shrewd decision-making that allowed Boston to develop a golden generation of prospects - and then build upon that talented core to assemble a juggernaut.

In Players First, John Calipari relates for the first time anywhere his experiences over his first four years coaching the Kentucky Wildcats, college basketball's most fabled program, from the doldrums to a national championship, drawing lessons about leadership, character, and the path to personal and collective victory. At its core, Calipari's coaching philosophy centers on keeping his focus on the players - what they need to get the best out of themselves and one another.

We are in a historic era for the home run. The 2019 season saw the most homers ever, obliterating a record set just two years before. It is a shift that has transformed the way the game is played, contributing to more strikeouts, longer games, and what feels like the logical conclusion of the analytics era. In Swing Kings, Wall Street Journal national baseball writer Jared Diamond reveals that the secret behind this unprecedented shift isn’t steroids or the stitching of the baseballs, it’s the most elemental explanation of all: the swing.

In this behind-the-scenes look at the making of a champion, the coach of the Villanova University men's basketball team shares his competitive and cooperative philosophy along with lessons from his coaching career and the story of his personal road to success.

Be Quick - But Don't Hurry! tells the story of the friendship between UCLA basketball coach John Wooden and former player-turned-successful television executive Andrew Hill, while sharing the lessons and secrets that hold the key to managing creativity in the idea-driven economy of the 21st century.

Moneyball is a quest for something that money can't buy: the secret of success in baseball. The real jackpot is a cache of numbers collected by a brotherhood of baseball enthusiasts: software engineers, statisticians, Wall Street analysts, and physics professors. These numbers prove that the traditional measure of success for players and teams are fatally flawed. This information has been around for years, and nobody paid it any mind. And then came Billy Beane, General Manager of the Oakland A's.

Daniel Barbarisi quits his job as the New York Yankees beat writer for The Wall Street Journal and begins a quest: to join the top 1 percent of Daily Fantasy Sports ("DFS") players, the so-called "sharks", and figure out whether DFS is on the level - while maybe cashing in along the way. DFS is fantasy sports on steroids. It's the domain of bitter rivals FanDuel and DraftKings, online juggernauts who turned a legal loophole into a billion-dollar industry by allowing sports fans to bet piles of cash constructing fantasy teams.

On February 15, 2015, Kate Matrosova, an avid mountaineer, set off before sunrise for a traverse of the Northern Presidential Range in New Hampshire's White Mountains. Late the following day, rescuers carried her frozen body out of the mountains amid some of the worst weather ever recorded on these deceptively rugged slopes. At thirty-two, Matrosova was healthy and had already summited much larger mountains. What went wrong? Where You'll Find Me offers possible answers to that question.

Women’s sports receive a fraction of the airtime allotted for men’s sports, as well as a fraction of the marketing dollars, media coverage, and training resources. For every dollar that the NBA’s highest-paid player brings home, the WNBA’s highest-paid player earns just half a cent. But while misogyny in sports is particularly visible, it’s not unique. Women athletes face the same sexist barriers found in all career fields: the motherhood penalty, transphobia and misogynoir, underpromotion, and more. But women in sports are fighting back.

In Full Out, “the Bill Belichick of cheerleading” (The Cut) Coach Monica Aldama shares how she built one of the most successful and beloved cheerleading programs in the country. Her uncompromising brand of discipline and consistency goes far beyond the mat - showing how the principles of building a winning team apply to personal goals, the corporate world, parenting, and all aspects of life.

No owner has changed the landscape of sports more than New York Yankees owner George Steinbrenner. From the moment he bought the team in 1973 for $10 million, Steinbrenner's monomaniacal pursuit was to restore the most fabled franchise in baseball history to its former glory. Today the New York Yankees are worth more than $1 billion and are once again world champions.

Preparation is easy to praise but very hard to master. No modern coach, in any sport, understands that better than NFL veteran Tom Coughlin. He led the New York Giants to two Super Bowl victories with his system of relentless preparation and old-school tough-mindedness. He teaches his players that you can never guarantee a win, but you can always earn the right to win - with focus, consistency, hard work, and anticipation of obstacles. And if you’ve earned the right to win, you can sleep soundly before a big game....

Former professional sportsman Joe Williams shares his struggles with mental illness and reveals what has helped him survive and thrive. Former NRL player, world boxing title holder and proud Wiradjuri First Nations man Joe Williams was always plagued by negative dialogue in his head, and the pressures of elite sport took their toll. Joe eventually turned to drugs and alcohol to silence the dialogue before attempting to take his own life in 2012. In the aftermath, determined to rebuild, Joe took up professional boxing and got clean. Defying the Enemy Within is both Joe's story and the steps he took to get well.

NFL Hall of Fame quarterback Fran Tarkenton is a friend of failure. In the 1970s, he brought the Minnesota Vikings to the Superbowl three times - and three times his team was crushed. The first two companies he founded both quickly folded. But by learning how to deal with defeat, Tarkenton discovered the key to success.

Brought to you by renowned driver performance coach Enzo Mucci, Get the Drive is a step-by-step entrepreneurial program for race drivers. It teaches race drivers the very best modern-day sponsorship strategies that are currently being used by successful drivers, driver managers, and sports agencies.

Whether you’re a seasoned veteran of the game or have never set foot on a court, How Basketball Can Save the World will empower you to become more resilient, tolerant, and wise in your relationship with yourself, others, and the world around you.

Besides actually getting students through your front door, what's the biggest challenge any martial arts school owner can face? That's right—it's student retention! Keeping students and getting parents to be raving fans of your school is the key to long-term martial arts business success. If you can master martial arts marketing, you're halfway there. But, if you can master the art of martial arts student retention, you can bank on keeping the doors to your martial arts school open for a good long time.

In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. By quantifying the game's intangibles, they were able to deliver to Tampa Bay an American League pennant. This is an informative and entertaining case study for any organization that wants to go from worst to first.