Personal Science

Are you living the life you’ve always dreamed of, or have you settled for being less than truly happy? Do you secretly yearn for love, for freedom, for abundance, for peace, or for purpose? This short book contains the secret to finally creating the life you want. Are you ready to take back your power and become the author of your own destiny?

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

With schools becoming more competitive and technology becoming increasingly distracting, today's students face a minefield of obstacles to academic success. Doing well in school isn't just a matter of smarts or more studying: It takes good habits, practical tools - and a healthy brain. Change Your Brain, Change Your Grades draws on Dr. Amen's experience as a neuroscientist and psychiatrist as well as the latest brain science to help you study more effectively, learn faster, and stay focused so you can achieve your academic goals.

The Antidote is a series of journeys among people who share a single, surprising way of thinking about life. What they have in common is a hunch about human psychology: that it’s our constant effort to eliminate the negative that causes us to feel so anxious, insecure, and unhappy. And that there is an alternative "negative path" to happiness and success that involves embracing the things we spend our lives trying to avoid.

Many of us know we're putting too much pressure on our kids - and on ourselves - but how do we get off this crazy train? We want our children to succeed, to be their best, and to do their best, but what if they are not on board? A few years ago, Ned Johnson and Bill Stixrud started noticing the same problem from different angles: even high-performing kids were coming to them acutely stressed and lacking any real motivation. Many complained that they had no real control over their lives.

We congratulate ourselves when we resist the donut in the office breakroom. We celebrate our restraint when we hold back from sending an email in anger. We feel virtuous when we wake up at dawn to get a jump on the day. We put others’ needs ahead of our own and believe this makes us exemplary. In On Our Best Behavior, journalist Elise Loehnen explains that these impulses—often lauded as unselfish, distinctly feminine instincts—are actually ingrained in us by a culture that reaps the benefits, via an extraordinarily effective collection of mores known as the Seven Deadly Sins.

Channel your Black-girl magic: If you're feeling stuck or trapped by other people's expectations of what you can achieve, it's time to stop playing small and start redefining what success can mean for you. Leave a legacy of Black excellence: With the seven simple rules, you'll learn how to bring your career, income, and lifestyle to that next level. Don't settle for a life of invisibility and mediocrity. Set ambitious goals, reach for bigger opportunities, and know that you are brave enough to get what you deserve.

Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson’s revolutionary methods will show you how to improve at almost any skill that matters to you.

Author David Brooks explores the four commitments that define a life of meaning and purpose: to a spouse and family, to a vocation, to a philosophy or faith, and to a community. Our personal fulfillment depends on how well we choose and execute these commitments. Brooks looks at a range of people who have lived joyous, committed lives, and who have embraced the necessity and beauty of dependence. He gathers their wisdom on how to choose a partner, how to pick a vocation, how to live out a philosophy, and how we can begin to integrate our commitments into one overriding purpose.

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

From beloved performance expert, executive coach, and coauthor of Peak Performance Steve Magness comes a radical rethinking of how we perceive toughness and what it means to achieve our high ambitions in the face of hard things.

In How to Have Impossible Conversations, Peter Boghossian and James Lindsay guide you through the straightforward, practical, conversational techniques necessary for every successful conversation—whether the issue is climate change, religious faith, gender identity, race, poverty, immigration, or gun control. Boghossian and Lindsay teach the subtle art of instilling doubts and opening minds.

Do you constantly feel sick and tired of being a puppet to your emotions? Often get envious of other people that live good happy lives? Or maybe you’re just looking for that new outlook on life, but just simply can’t find the answers anywhere? Stoic philosophy actually allows us to embrace our negative and detrimental emotions, and turn them into positive peaceful thoughts, thus giving us a whole new perspective on life.

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. Leading companies are doing more than just collecting and storing data in large quantities - they're now driving their competitive strategies based on data-driven insights. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry.

Period Power is a profound but practical blueprint for aligning daily life with the menstrual cycle, to give all menstruators a no-nonsense explanation of what the hell happens to us every month and how we can use each phase to its full advantage. Ninety per cent of people who have periods experience symptoms of PMS, a syndrome which features a wide range of signs and symptoms, and yet there's an enduring lack of understanding about what it actually is and a disappointingly meagre range of treatment options.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

In today's fast world, it's important to have certain skills for success. With so much fake news and information everywhere, critical thinking and logic are crucial. These skills help us think well and make good decisions. They help us understand why things are how they are, figure out what influences them, and come up with ways to make things better. One of the reasons most of us fall short in thinking critically is that our educational system doesn't teach critical thinking.

Using a comparison group of adults who grew up in the same communities but whose parents never divorced, Wallerstein shows how adult children of divorce essentially view life differently from their peers in intact homes, and also sheds light on the question that so many parents confront: whether to stay unhappily married or to divorce. This book is a landmark cultural event that will change the way all of us view divorce.