Personal Science

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

With A Woman's Worth, Marianne Williamson turns her charismatic voice to exploring the crucial role of women in the world today. Drawing deeply and candidly on her own experiences, the author illuminates her thought-provoking positions on such issues as beauty and age, relationships and sex, children and careers, and the reassurance and reassertion of the feminine in a patriarchal society.

We call it domestic violence. We call it private violence. Sometimes we call it intimate terrorism. But whatever we call it, we generally do not believe it has anything at all to do with us, despite the World Health Organization deeming it a 'global epidemic'. In No Visible Bruises, journalist Rachel Louise Snyder gives context for what we don't know we're seeing. She frames this urgent and immersive account of the scale of domestic violence in our country around key stories that explode the common myths....

As a man, when you decide that you want to express your romantic or sexual desires, interests, and intentions to a woman, how do you go about communicating those desires and interests to her? Do you communicate your desires and interests to women in a cautious, vague, ambiguous, or "beat around the bush" manner? Do you avoid approaching women and avoid initiating conversations with women altogether?

In his extraordinary new audiobook, Terrence Real, distinguished therapist and best-selling author, offers women a set of effective tools with which they can create the truly intimate relationships they desire and deserve. He guides you through the process of relationship repair with exercises that you can do alone or with your partner.

Cruel to Be Kind is the true story of Max, age six. He is fostered by Cathy while his mother is in hospital with complications from type 2 diabetes. Fostering Max gets off to a bad start when his mother, Caz, complains and threatens Cathy even before Max has moved in. Cathy and her family are shocked when they first meet Max. But his social worker isn't the only one in denial; his whole family are, too.

The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.

What does a father do when hope is gone that his only son can ever lead anything close to a "normal" life? That's the question that haunted Dick Russell in the fall of 2011, when his son, Franklin, was 32. At the age of 17, Franklin had been diagnosed with schizophrenia. For years he spent time in and out of various hospitals, and even went through periods of adamantly denying that Dick was actually his father.

This detailed and persuasive study by the author of The Patton Papers was described by Patton's daughter Ruth as "an extraordinary book". It is widely considered the best biography ever written of the General, an American hero as compelling as he was complex.

Why are certain people so incredibly great at what they do? Most of us think we know the answer - but we’re almost always wrong. That’s important, because if we’re wrong on this crucial question, then we have zero chance of getting significantly better at anything we care about. Happily, the real source of great performance is no longer a mystery. Bringing together extensive scientific research, best-selling author Geoff Colvin shows where we go wrong and what actually makes world-class performers so remarkable.

At once a memoir, a cookbook, a how-to handbook, and a delightful exploration of how the French manage to feed children without endless battles and struggles with pickiness, French Kids Eat Everything features recipes, practical tips, and 10 easy-to-follow rules for raising happy and healthy young eaters - a sort of French Women Don’t Get Fat meets Food Rules.

Do you find yourself constantly asking your child to "pick up the pace"? Does he or she seem to take longer than others to get stuff done - whether completing homework, responding when spoken to, or getting dressed and ready in the morning? Drs. Ellen Braaten and Brian Willoughby have worked with thousands of kids and teens who struggle with an area of cognitive functioning called "processing speed" and who are often mislabeled as lazy or unmotivated.

Physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall reveals why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them.

Motherhood So White is the story of Nefertiti's fight to create the family she always knew she was meant to have and the story of motherhood that all American families need now. In this unflinching account of her parenting journey, Nefertiti examines the history of adoption in the African American community, faces off against stereotypes of single, Black motherhood, and confronts the reality of raising children of color in racially charged, modern-day America.

Becoming a doctor is so much more than acing your MCATs, living through med school, then getting the perfect residency. It is a career that demands long hours on little to no sleep, constant continuing education, and a tough decision about which of the many types of medicine you want to practice. But with the right guide, you can make the right choices each step of the way. On Becoming a Doctor calmly and thoroughly walks you through each academic, physical, and emotional step you'll take on your way to a successful career in medicine.

More people than ever are getting arrested - usually for petty offenses against laws that rarely used to be enforced. This eye-opening book tells you everything you need to know about how cops operate, the little things that can get you in trouble, and how to stay free from the hungry jaws of the criminal justice system. It is now updated with new and important information on the right of the police to search your car; on guns, knives, and self-defense; and on changes in surveillance methods.

George S. K. Rider's The Rogue's Road to Retirement takes a unique approach to growing old don't do it! After retiring, Rider embarks on a bumpy journey to find himself and a new lease on life. For the first time, he gets in touch with his creative side an unusual direction indeed, since he spent 70 years of his life as a college athlete turned Navy officer turned Wall Street trader and weekend jock.

In this program Denis Waitley combines timeless, winning strategies with fresh insights into the real world of emerging women. Filled with life stories of women who are peak performers and the core principles they share, it is a compass for self-discovery and achievement. These women display a combination of ideas, enthusiasm, and energy for taking initial success to new heights by turning "stress" into "stretch".

Based on her inspiring, viral 2018 commencement speech to Barnard College’s graduates in New York City, New York Times best-selling author, two-time Olympic gold medalist, and FIFA World Cup champion Abby Wambach delivers her empowering rally cry for women to unleash their individual power, unite with their pack, and emerge victorious together.

Tom Papa is a little worried about you. You seem stressed, overworked, and, frankly, a little mixed up. Everyone is fighting an overwhelming feeling that things are getting worse, that we should be doing more, that we're not good enough. Well, life isn't perfect. There have always been problems, and there always will be. You can fight for the things you believe in, you can work really, really hard, but you shouldn't lose track of the fact that while you're doing all that, life is flying by at lightning-fast speed.