Personal Science

Working women today are better educated and more well-qualified than ever before. Yet men still predominate in the corporate world. In The Confidence Code, Claire Shipman and Katty Kay argue that the key reason is confidence.

Combining cutting-edge research in genetics, gender, behavior, and cognition - with examples from their own lives and those of other successful women in politics, media, and business - Kay and Shipman go beyond admonishing women to "lean in".

This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.

We congratulate ourselves when we resist the donut in the office breakroom. We celebrate our restraint when we hold back from sending an email in anger. We feel virtuous when we wake up at dawn to get a jump on the day. We put others’ needs ahead of our own and believe this makes us exemplary. In On Our Best Behavior, journalist Elise Loehnen explains that these impulses—often lauded as unselfish, distinctly feminine instincts—are actually ingrained in us by a culture that reaps the benefits, via an extraordinarily effective collection of mores known as the Seven Deadly Sins.

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

In Do Nothing, award-winning journalist Celeste Headlee illuminates a new path ahead, seeking to institute a global shift in our thinking so we can stop sabotaging our well-being, put work aside, and start living instead of doing. As it turns out, we’re searching for external solutions to an internal problem. We won’t find what we’re searching for in punishing diets, productivity apps, or the latest self-improvement schemes. Yet all is not lost - we just need to learn how to take time for ourselves, without agenda or profit, and redefine what is truly worthwhile.

Wallace D. Wattles was a metaphysician and motivational author in the New Thought tradition who wrote about various aspects of success, health, and fulfilment. His vision was of a complete human being who was healthy, purposeful, living in harmony with family and society, and wealthy enough to enjoy all that is good in life.

Garrett Sutton has spent the last thirty years protecting clients’ assets and implementing corporate structures to limit liability. This significant experience shines through in a very readable book on the why-tos and how-tos for achieving asset protection. Start Your Own Corporation teaches how to select between corporations and LLCs and how to use Nevada and Wyoming entities to your maximum advantage. This non-technical and easy to understand book also educates on the importance of following corporate formalities, using business tax deductions and building business credit.

Why do we assume romantic relationships are more important than friendships? What do we lose when we expect a spouse to meet all our needs? And what can we learn about commitment, love, and family from people who put deep friendship at the center of their lives? In The Other Significant Others, NPR's Rhaina Cohen invites us into the lives of people who have defied convention by choosing a friend as a life partner—these are friends who are home co-owners, co-parents or each other’s caregivers.

Do you have a personality that attracts or repels people? Do you ever wonder why some people who are far less physically-attractive than you get swarmed by members of the opposite sex while you are not? Can you attract wealth, power and fame with a super personality? This audio book can change the way you feel about yourself and very importantly, other people’s perceptions of you. It will boost your confidence and help you achieve Great Personal Magnetism to gain wealth, fame, love or power.

In the past the elders had encyclopaedic memories. They could name all the animals and plants across the landscape and the stars in the sky, too. Yet most of us struggle to memorise more than a short poem. Using traditional Aboriginal Australian songlines as the key, Lynne Kelly has identified the powerful memory technique used by indigenous people around the world.

The Mindful Parent brings together Dr. Peterson's village interviews, observations, research, and over 35 years of work as a psychologist to teach modern parents how to raise healthier, more well-balanced, and kinder children. It includes creative ideas from parents who are currently adopting these practices and balancing other aspects of their personal, career, and financial responsibilities to assure their children get the support they need to thrive.

Do you ever feel like you're too busy, too stressed, or just too distracted to concentrate and get work done? In Unlimited Memory you'll learn how the world's best memory masters get themselves to concentrate at will, anytime they want. When you can easily focus and concentrate on the task at hand and store and recall useful information, you can easily double your productivity and eliminate wasted time, stress, and mistakes at work. In this book you'll find all the tools, strategies, and techniques you need to improve your memory.

How does trauma affect a child's mind—and how can that mind recover? In the classic The Boy Who Was Raised as a Dog, Dr. Perry explains what happens to the brains of children exposed to extreme stress and shares their lessons of courage, humanity, and hope. Only when we understand the science of the mind and the power of love and nurturing can we hope to heal the spirit of even the most wounded child.

Most mothers have experienced exhaustion, pain, forgetfulness, indecision, low energy levels, moodiness, or some form of baby brain. And it's no wonder: The process of growing a baby depletes a mother's body in substantial ways. But with postnatal care ending after six weeks, most women never learn how to rebuild their strength and care for their bodies after childbirth. As a result, they can suffer from the effects of depletion for many years, without knowing what's wrong as well as getting the support and treatments that they need.

From two pioneers in business analytics, an update of the classic book on how analytics and business intelligence are transforming competition and how leading organizations build and compete on an analytical capability. Leading companies are doing more than just collecting and storing data in large quantities - they're now driving their competitive strategies based on data-driven insights. In Competing on Analytics, Davenport and Harris explain how analytics are transforming the basis of competition in industry after industry.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

Best-selling author Naomi Wolf demythologizes motherhood and reveals the dangers of common assumptions about childbirth. With uncompromising honesty, she describes how hormones eroded her sense of independence, ultrasounds tested her commitment to abortion rights, and the keepers of the OB/GYN establishment lacked compassion. Wolf's courageous willingness to talk about the unexpected difficulties of childbirth will help every woman become a more knowledgeable planner of her pregnancy and better prepare her for the challenges of balancing a career, freedom, and a growing family.

No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.

Since bestselling author Ryan Holiday introduced Stoicism to the world with The Obstacle Is the Way in 2014, this simple but powerful philosophy for life has taken the world by storm. This brilliant and engaging book is an invaluable source of wisdom for anyone who wants to become more successful at what they do, whether you’re a student, a parent, a professional athlete, or a world leader. Now, Ryan Holiday has updated and expanded this modern classic with a new introduction and new content featuring a diverse set of inspiring characters.