Personal Success Memoir

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

As the son that worked by his dad’s side, Brian Proctor was often asked what it was like to grow up as Bob Proctor’s son. In My Father Knew the Secret, Brian answers that question by sharing stories, lessons, and deeply personal experiences, in an easy-to-listen conversation that lets you into the private world of Bob Proctor. You will find many benefits within this audiobook as you learn from behind-the-scenes wisdom and strength.

Deion “Coach Prime” Sanders is one of the greatest motivators and inspirational leaders of all time—on the field, in business, with family, and in his community. Now, he delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives.

In After the Rain, celebrated self-care storyteller Alexandra Elle delivers 15 lessons on how to overcome obstacles, build confidence, and cultivate abundance. Part memoir and part guide, Elle shares stirring stories from her own remarkable journey from self-doubt to self-love. This soulful collection is filled with illuminating reflections on loss, fear, bravery, healing, love, acceptance, and more.

The training to become a fighter pilot is among the most competitive and difficult in the world with less than one-in-a-thousand succeeding. Pushing a cutting-edge jet to its limits at over 1,000 mph means that every split-second decision can have catastrophic consequences. This extreme environment has forged a group of warriors who for the last 50 years have been considered at the apex of decision-making theory and practice. In The Art of Clear Thinking Hasard Lee distills what he’s learned during his career flying some of the Air Force’s most advanced aircraft.

American Sniper meets Make Your Bed in these life lessons from decorated United States service members and New York Times bestselling authors Robert O’Neill and Dakota Meyer—an in-depth, fearless, and ultimately redemptive account of what it takes to survive and thrive on battlefields from Afghanistan and Iraq to our daily lives, and how the perils of war help us hold onto our humanity.

Was it a typo when the CEO mandated that the organization "institutionalize incompetents"? If not, how did the company wind up institutionalizing incompetence instead? How to Work for an Idiot is still the confessions of a recovering Idiot Boss. After decades of writing and consulting, Dr. Hoover finally realized that many of the people he kept trying to "energize" and "enlighten" were, well, idiots. More importantly, he was an idiot for thinking he could change them. This new edition is bigger and better - and filled with even more idiots - than before.

Najwa Zebian, EdD, has been grappling with the concept of letting go for years, both in her own journey and in her interactions with community members, students, and friends. More and more, Najwa has observed that while our problems are personal, the themes surrounding them are universal. She concluded that letting go is a topic that deserves specific attention and consideration.

Nick Lavery is an active-duty Green Beret within the United States Army Special Forces. Although injuries sustained in combat resulted in the above-the-knee amputation of his leg—Nick not only remained in the Army, he returned to his Special Forces detachment and continues conducting combat operations to this day. Objective Secure is the methodology Nick employed to return to operational status. It is also the methodology he uses today as he continues this unprecedented journey in service to his country. It is a battle-tested guide forged by fire—literally.

In her midforties, Gwendolyn Bounds attended a dinner party where someone asked a little girl: “What do you want to be when you grow up?” It struck Bounds: In middle age, no one asks you that anymore. So she put the question to herself. The answer set her on an unexpected five-year path of transformation from an unathletic office executive glued to her screens to an age-group medalist and world championship competitor in obstacle course racing—a demanding military-style sport requiring speed, endurance, mobility, and strength.

Maye Musk is a fashionable, charming, jet-setting supermodel with a fascinating and tight-knit circle of family and friends - and is 71 years old. But things were not always so easy or glamorous. As everyone who follows her obsessively on social media knows, Maye is a fount of frank and practical advice on how the choices you make in every decade can pay off in surprising, exciting ways throughout your life. In A Woman Makes a Plan, Maye shares experiences from her life conveying hard-earned wisdom on career, family, health, and adventure.

The New York Times best-selling author and front man and rhythm guitarist of Kiss grants fans an all-access backstage pass to his personal life and shows them how to pursue a rock ‘n’ roll lifestyle of their own, offering hard-won advice from a music legend.

Frank Lorenzo is the epitome of the American dream. A first-generation American and entrepreneur, Lorenzo started an airline advisory business in his mid-twenties and ultimately rose to control the largest fleet of airplanes in the free world. Flying for Peanuts explains how the son of Spanish immigrants put himself through Columbia College by driving a Coca-Cola truck and then grew the fledgling advisory into ownership of Texas International Airlines. From there, Lorenzo became CEO of Continental Airlines, a large loss-making west coast airline at the time.

On the first day of high school, Kristina Ellis' mom - a single, working mother who lost her husband to cancer - informed her that she could not financially support her after graduation. Kristina would need to find her own way to pay for college. As an average student with less-than-impressive test scores, Kristina realized she would have to sell herself to scholarship committees if she wanted to stand out. That's when she devised the plan that led to her receiving over $500,000 in scholarships.

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.

"The figure looking back at me was little more than a skeleton with just a thin layer of tissue paper for skin, drawn over the stick-like bones. I stood staring for a good couple of minutes, considering what I'd become. And my verdict? Brilliant, I thought. It's been worth every moment of all that hard work". Say the name Nikki Grahame and most people will remember the bubbly, highly strung and hugely entertaining Big Brother 7 contestant.

Enough is a compelling account of self-determination and survival written with absolute honesty and passion. Part memoir, part manual full of tips, tricks and rituals to integrate into your life in order to be the best you can be, Enough follows the journey of Angela Cox. After years of unsuccessful and often dangerous dieting, she needed a radical mind-set shift and a floppy haired body coach by the name of Joe to finally change her own story and support others to do the same.

Gary Player's Black Book contains 50 questions and detailed responses from 18-time major winner Gary Player. The book, divided into three parts, focuses on specific scenarios and problems that arise in golf, life, and business.

When Carol Loomis first mentioned a little-known Omaha hedge-fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor - nor that she and Buffett would become close personal friends. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major arti­cle that supplies context and her own informed point of view.

In this fascinating document, one of Japan's best known - and controversial - writers created what might be termed a new literary form. It is new because it combines elements of many existing types of writing, yet in the end, fits into none of them. The road Mishima took to salvation is a highly personal one. Yet here, ultimately, one detects the unmistakable tones of a self transcending the particular and attaining to a poetic vision of the universal.