Political Campaign

Builders don't construct skyscrapers without a plan. Sport teams don't take the field without a plan. Teachers don't enter the classroom without a plan. So why would a candidate run for office without a plan? The Political Campaign Desk Reference is the guide that will walk you through your candidate experience from beginning to building your plan to executing your plan. Don't run for office without a plan. Don't run for office without the Political Campaign Desk Reference!

Fully updated chapters continue to address how technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Over the past several years, the rise of populism and conspiracy theories have taken this to new levels. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism.

Two-time Pulitzer Prize winner Bob Woodward tells the revelatory, behind-the-scenes story of three wars—Ukraine, the Middle East and the struggle for the American Presidency. War provides an unvarnished examination of the vice president as she tries to embrace the Biden legacy and policies while beginning to chart a path of her own as a presidential candidate.

Are you thinking of running for local office, but don't know where to start? Start with shaping the most important weapon in the political strategists arsenal: the human mind. This book is based on 2,500 year beta-tested and proven principles. Sun Tzu was a military strategist and General who defeated an army 10 times larger than his by using strategic agility. Sun Tzu's treatise on military strategy has been studied in business school, sports, and of course in the Military Service schools and fighting units.

Mark Lane tried the only US court case in which the jurors concluded that the CIA plotted the murder of President Kennedy, but there was always a missing piece: How did the CIA control cops and secret service agents on the ground in Dealey Plaza? How did federal authorities prevent the House Select Committee on Assassinations from discovering the truth about the complicity of the CIA? Now, Mark Lane tells all in this explosive new book.

White rural voters hold the greatest electoral sway of any demographic group in the United States, yet rural communities suffer from poor healthcare access, failing infrastructure, and severe manufacturing and farming job losses. Rural voters believe our nation has betrayed them, and to some degree, they’re right. In White Rural Rage, Tom Schaller and Paul Waldman explore why rural Whites have failed to reap the benefits from their outsize political power and why, as a result, they are the most likely group to abandon democratic norms and traditions.

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond.

What would it be like to sit down for an impassioned, entertaining conversation with Hillary Clinton? In Something Lost, Something Gained, Hillary offers her candid views on life and love, politics, liberty, democracy, the threats we face, and the future within our reach. She describes the strength she draws from her deepest friendships, her Methodist faith, and the nearly fifty years she’s been married to President Bill Clinton—all with the wisdom that comes from looking back on a full life with fresh eyes.

An iconic and controversial figure in American literature, Hunter S. Thompson displayed a brilliance that forever changed journalism. Thompson’s follow-up to The Proud Highway, this second volume of private, never-before-published letters spans the years 1968 through 1976. Addressed to such luminaries as Tom Wolfe, Kurt Vonnegut, and Jimmy Carter, this incisive collection showcases Thompson’s raw and starkly honest thoughts on a pivotal era in U.S. history.

During the final three years of the Obama administration, Richard Stengel, the former editor of Time magazine and an Under Secretary of State, was the single person in government tasked with unpacking, disproving, and combating both ISIS's messaging and Russian disinformation. Then, in 2016, as the presidential election unfolded, Stengel watched as Donald Trump used disinformation himself, weaponizing the grievances of Americans who felt overlooked. In fact, Stengel quickly came to see how all three players had used the same playbook: ISIS sought to make Islam great again....

What You Should Know About Politics...But Don't breaks it all down, issue by issue, explaining who stands for what, and why - whether it's the economy, income inequality, Obamacare, foreign policy, education, immigration, or climate change. If you're a Democrat, a Republican, or somewhere in between, it's the perfect audiobook to brush up on a single topic or listen through to get a deeper understanding of the often mucky world of American politics.

In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows how electorates vote not with their heads but with their hearts, and how the marketplace that matters most is the marketplace of emotion - filled with values, images, analogies, moral sentiments, and moving oratory.

Award-winning historian David Pietrusza boldly steers clear of the past narrative regarding Franklin Roosevelt’s unprecedented 1936 re-election landslide, weaving an enormously more intricate, ever more surprising tale of a polarized nation; of America’s most complex, calculating, and politically successful president, Franklin D. Roosevelt, at the very top of his Machiavellian game; and the unlocking of the puzzle of how our society, our politics, and our parties fitfully reinvented themselves.

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.

A behind-the-scenes, revelatory account of John F. Kennedy's wily campaign for the White House, beginning with his bold failed attempt to win the vice presidential nomination in 1956. A young and undistinguished junior plots his way to the presidency and changes the way we nominate and elect presidents. John F. Kennedy and his young warriors invented modern presidential politics.

For the first time, Hillary Rodham Clinton reveals what she was thinking and feeling during one of the most controversial and unpredictable presidential elections in history. Now free from the constraints of running, Hillary takes you inside the intense personal experience of becoming the first woman nominated for president by a major party in an election marked by rage, sexism, exhilarating highs and infuriating lows, stranger-than-fiction twists, Russian interference, and an opponent who broke all the rules. This is her most personal memoir yet.

From the heterodox right wing of the 1940s to the Buchanan/Rothbard alliance of 1992 and all the way through to what he witnessed personally in Charlottesville, The New Right is a thorough firsthand accounting of the concepts, characters and chronology of this widely misunderstood sociopolitical phenomenon. Today’s fringe is tomorrow’s orthodoxy. As entertaining as it is informative, The New Right is required listening for every American across the spectrum who would like to learn more about the past, present and future of our divided political culture.

Why is America living in an age of profound economic inequality? Why, despite the desperate need to address climate change, have even modest environmental efforts been defeated again and again? Why have protections for employees been decimated? Why do hedge-fund billionaires pay a far lower tax rate than middle-class workers? The conventional answer is that a popular uprising against "big government" led to the rise of a broad-based conservative movement.

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign.

The 1968 US presidential election was the young Lawrence O'Donnell's political awakening, and in the decades since it has remained one of his abiding fascinations. For years he has deployed one of America's shrewdest political minds to understanding its dynamics, not just because it is fascinating in itself but because in it is contained the essence of what makes America different and how we got to where we are now.