Popular Science

When Pete Etchells was 13, his father died from motor neurone disease. In order to cope, he immersed himself in a virtual world - first as an escape, but later to try to understand what had happened. Etchells is now a researcher into the psychological effects of video games, and was co-author on a recent paper explaining why WHO plans to classify "game addiction" as a danger to public health are based on bad science and (he thinks) are a bad idea. In this, his first book, he journeys through the history and development of video games via scientific study....

Will Castro, star of Velocity Channel's Unique Rides and one of the most popular car customizers in America, has achieved the American Dream, finding great success doing something he loves. He has worked with marquee names in entertainment, and Unique Hustle is packed with anecdotes of some of the biggest names in sports, music, film, and television.

Behind every Summer Olympic scoring soccer kick, tennis-ball bounce, and hard-hitting volleyball serve, science is at work. The type of kick used on a soccer ball affects its path. An equestrian leans forward during a jump to help the horse balance. Cyclists wear tight clothing to reduce drag. Find out how science is involved in several popular Summer Olympic events and how athletes take science into account in their quest for the gold medal.

The Disneyland Story: The Unofficial Guide to the Evolution of Walt Disney's Dream is the story of how Walt Disney's greatest creation was conceived, nurtured, and how it grew into a source of joy and inspiration for generations of visitors. Despite his successors' battles with the whims of history and their own doubts and egos, Walt's vision maintained momentum, thrived, and taught future generations how to do it Walt Disney's way.

Acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, "sticking to sports" is not an option - not when our taxes are paying for the stadiums, and college athletes aren't getting paid at all. But simply quitting a favorite team won't change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society.

If Andy Warhol could have anticipated the Internet, he would have said it’s where everyone will be stalked for at least 15 minutes. Notorious underground author Jim Goad describes himself as “a lowly neutrino in the vast universe of celebrity,” yet he attracts a certain breed of demented fan that treats him as if he’s the second coming of Christ - that is, until they feel he’s somehow snubbed them, at which point he transforms into Satan.

What would the world look like if everybody had everything they wanted or needed? Trekonomics, the premier book in financial journalist Felix Salmon's imprint PiperText, approaches scarcity economics by coming at it backward - through thinking about a universe where scarcity does not exist. Delving deep into the details and intricacies of 24th-century society, Trekonomics explores post-scarcity and whether we, as humans, are equipped for it.

Myths are usually seen as stories from the depths of time—fun and fantastical, but no longer believed by anyone. Yet, as Philip Ball shows, we are still writing them—and still living them—today. From Robinson Crusoe and Frankenstein to Batman, many stories written in the past few centuries are commonly, perhaps glibly, called "modern myths." But Ball argues that we should take that idea seriously. Our stories of Dracula, Dr. Jekyll and Mr. Hyde, and Sherlock Holmes are doing the kind of cultural work that the ancient myths once did.

The untold stories of seven revolutionary teen shows (The Fresh Prince of Bel-Air, My So-Called Life, Dawson’s Creek, Freaks and Geeks, The O.C., Friday Night Lights, and Glee) that shaped the course of modern television and our pop cultural landscape forever.

It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined. I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties.

Over 50 years, Charles M. Schulz created a comic strip that is one of the indisputable glories of American popular culture. Some 20 years after the last strip appeared, the characters Schulz brought to life in Peanuts continue to resonate with millions of fans, their beguiling four-panel adventures and television escapades offering lessons about happiness, friendship, disappointment, childhood, and life itself. Here, 33 writers and artists reflect on the deeper truths of Schulz’s deceptively simple comic, its impact on their lives and art and on the broader culture.

“As I sat in the front row that day, I was 80% faking it with a 100% real Gucci bag.” Samhita Mukhopadhyay had finally made it: she had her dream job, dream clothes—dream life. But time and time again, she found herself sacrificing time with family and friends, paying too much for lattes, and limping home after working for twelve hours a day. Success didn't come without costs, right? Or so she kept telling herself. The Myth of Making It is a field guide and manifesto for all of us who are tired, searching for justice, and longing to be liberated from the oppressive grip of hustle culture.

It’s everywhere, from commercials to New York Times best-sellers to college (and even younger) classrooms. In fact, pornography has become such a part of normal life in 21st century America that many teens and twenty-somethings have had no more important influence. They are the porn generation, where life’s expectations come from Mouseketeer pop tarts, Victoria’s Secret, internet titillation, and condom-flogging sex education.

Few things in life are more satisfying than beating a rival. We love to win and hate to lose, whether it's on the playing field or at the ballot box, in the office or in the classroom. In this bold new look at human behavior, award-winning journalist and Olympian Matthew Syed explores the truth about our competitive nature: why we win, why we don't, and how we really play the game of life.

In The Chess Revolution, the acclaimed Chess.com journalist Peter Doggers explores chess as a cultural phenomenon from its influence on popular culture, the arts and science to its biggest stars and most dramatic moments, culminating in its meteoric rise in the digital age and a new peak in popularity.

Stan Lee was one of the most famous and beloved entertainers to emerge from the twentieth century. He served as head editor of Marvel Comics for three decades and, in that time, became known as the creator of more pieces of internationally recognizable intellectual property than nearly anyone: Spider-Man, the Avengers, the X-Men, Black Panther, the Incredible Hulk . . . the list goes on. His carnival-barker marketing prowess helped save the comic-book industry and superhero fiction.

In Of Dice and Men, David Ewalt recounts the development of Dungeons & Dragons from the game’s roots on the battlefields of ancient Europe, through the hysteria that linked it to satanic rituals and teen suicides, to its apotheosis as father of the modern video-game industry. As he chronicles the surprising history of the game’s origins (a history largely unknown even to hardcore players) and examines D&D’s profound impact, Ewalt weaves laser-sharp subculture analysis with his own present-day gaming experiences.

A collection of non-fiction essays about the counter-culture of the 1960s that dives deep into the issues that marked the era: female empowerment, increasing freedom around sexuality, vibrant subcultures, and the rise of psychedelic drugs. In this sprawling work, Wolfe profiles Playboy founder Hugh Hefner and compares him to Jay Gatsby, interviews one of the first women to get breast implants, and hangs out with freewheeling surfers (aka The Pump House Gang).

Laurel Canyon was the neighborhood perched above the clubs and record companies of Sunset Strip where Joni Mitchell, Jim Morrison, Graham Nash, Cass Elliot, Carole King, Don Henley, and Peter Tork, just to name a few, lived and collaborated to make an indelible mark on our music and our culture.

Author Mick West shares over a decade's worth of knowledge and experience investigating and debunking false conspiracy theories through his forum, MetaBunk.org, and sets forth a practical guide to helping friends and loved ones recognize these theories for what they really are. West puts his debunking techniques and best practices to the test with four of the most popular false conspiracy theories today (chemtrails, 9/11 controlled demolition, false flags, and flat Earth) - providing road maps to help you to understand your friend and help them escape the rabbit hole.