Popular Science

Steven Levitt and Stephen J. Dubner, the quirky geniuses behind Freakonomics, SuperFreakonomics, and Think Like a Freak, are back at it. For the last 10 years, they've used the tools of economics to answer some of our most unanswerable questions on the Freakonomics.com blog. Here, for the first time, the very best of their more than 8,000 posts are together in a single place.

Who invented reality television, the world’s most dangerous pop-culture genre? And why can’t we look away? In this revelatory, deeply reported account of the rise of “dirty documentary”—from its contentious roots in radio to the ascent of Donald Trump—Emily Nussbaum unearths the origin story of the genre that ate the world, as told through the lively voices of the people who built it. At once gimlet-eyed and empathetic, Cue the Sun! explores the morally charged, funny, and sometimes tragic consequences of the hunt for something real inside something fake.

At every turn in the Hunger Games trilogy, Katniss, Peeta, Gale, and their many allies wrestle with harrowing choices and ethical dilemmas that push them to the brink. Is it okay for Katniss to break the law to ensure her family's survival? Do ordinary moral rules apply in the Arena? Can the world of The Hunger Games shine a light into the dark corners of our world? Why do we often enjoy watching others suffer? An essential companion for Hunger Games fans, this book will take you deeper into the dystopic world of Panem and into the minds and motivations of those who occupy it.

In the aftermath of World War II, America stood alone as the world's premier military power. Yet its martial confidence contrasted vividly with its sense of cultural inferiority. Still looking to a defeated and dispirited Europe for intellectual and artistic guidance, burgeoning transnational elite in New York and Washington embraced not only the war's refugees but many of their ideas as well, and nothing has proven more pernicious than those of the Frankfurt School and its reactionary philosophy of "critical theory".

For more than 75 years, Catwoman has forged her own path in a clear-cut world of stalwart heroes, diabolical villains, and damsels in distress. Her relentless independence across comic books, television, and film set her apart from the rest of the superhero world. When female-led comics were few and far between, Catwoman headlined her own series for over 20 years. But her unique path had its downsides as well.

In this grand poetic vision of the universe, Lawrence Krauss tells the dramatic story of the discovery of the hidden world that underlies reality - and our place within it. Reality is not what you think or sense - it’s weird, wild, and counterintuitive, and its inner workings seem at least as implausible as the idea that something can come from nothing. With his trademark wit and accessible style, Krauss leads us to realms so small that they are invisible to microscopes, to the birth and rebirth of light, and into the natural forces that govern our existence.

As the world around us increases in technological complexity, our understanding of it diminishes. Underlying this trend is a single idea: The belief that our existence is understandable through computation, and more data is enough to help us build a better world. In reality, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Author James Bridle surveys the history of art, technology, and information systems and reveals the dark clouds that gather over our dreams of the digital sublime.

It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.

Half a century ago, the world changed forever when a Swiss chemist inadvertently ingested the experimental compound lysergic acid diethylamide. The Psychedelic Review was founded in 1963 as a serious journal dedicated to the study of the potential of both natural and synthesized psychedelic substances. Presenting experts in the fields of anthropology, religion, pharmacology, poetry, and metaphysics, this pioneering journal had a dramatic impact. The Psychedelic Reader now offers a relevant guidebook to the foundations of a bold new era in mental health studies.

In the years between World War II and the emergence of television as a mass medium, American popular culture as we know it was first created in the bold, pulpy pages of comic books. The Ten-Cent Plague explores this cultural emergence and its fierce backlash while challenging common notions of the divide between "high" and "low" art.

Why do superheroes choose to be superheroes? Where does Spider-Man's altruism come from, and what does it mean? Why is there so much prejudice against the X-Men, and how could they have responded to it, other than the way they did? Why are super-villains so aggressive? The Psychology of Superheroes answers these questions in a wide range of essays on topics from Aquaman to Arkham Asylum - exploring the inner workings our heroes usually only share with their therapists.

Tom Wolfe - one of the 20th century’s foremost voices in cultural criticism - went from local news reporter to international icon in 1968, with the publication of The Electric Kool-Aid Acid Test. Now voiced with vivacity and vigor by Audible Hall of Fame narrator Luke Daniels, the non-fiction swan-dive delves into the world of hippies, hedonism, and everything in between.

Since Stan Lee and Marvel introduced Spider-Man in Amazing Fantasy 15 in 1962, everyone's favorite webslinger has had a long career in comics, graphic novels, cartoons, movies, and even on Broadway. In this book some of history's most powerful philosophers help us explore the enduring questions and issues surrounding this beloved superhero: Is Peter Parker to blame for the death of his uncle? Does great power really bring great responsibility? Can Spidey champion justice and be with Mary Jane at the same time?

The first comprehensive history of Hollywood's high-flying career women during the studio era, Nobody's Girl Friday covers the impact of the executives, producers, editors, writers, agents, designers, directors, and actresses who shaped Hollywood film production and style, led their unions, climbed to the top during the war, and fought the blacklist. Based on a decade of archival research, author J. E. Smyth uncovers a formidable generation working within the American film industry and brings their voices back into the history of Hollywood.

Misinformation and myths have attached themselves to the Egyptian pyramids since ancient Greece and Rome. While many Americans believe that the pyramids were built by aliens, archaeologists understand that the Giza pyramids were built by the pharaohs of the Fourth Dynasty around 2450 BCE. So why is there such a disconnect between scholarly opinion and the popular view of Egypt? Jason Colavito takes us back to Late Antique Egypt, where the replacement of polytheism with Christianity gave rise to local efforts to rewrite the stories of Egyptian history in the image of the Bible.

The New York Times best-selling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally.

In Weird Earth: Debunking Strange Ideas About Our Planet, Donald R. Prothero demystifies these conspiracies and offers answers to some of humanity's most outlandish questions. Applying his extensive scientific knowledge, Prothero corrects misinformation that con artists and quacks use to hoodwink others about geology - hollow earth, expanding earth, and bizarre earthquakes-and mystical and paranormal happenings - healing crystals, alien landings, and the gates of hell.

How did a libertine who lacks even the most basic knowledge of the Christian faith win 81 percent of the white evangelical vote in 2016? And why have white evangelicals become a presidential reprobate's staunchest supporters? Jesus and John Wayne is a sweeping account of the last 75 years of white evangelicalism, showing how American evangelicals have worked for decades to replace the Jesus of the Gospels with an idol of rugged masculinity and Christian nationalism.

Hit the lights and jump in the fire, you're about to enter the School of Rock! Today's lecture will be a crash course in brain surgery. This hard and fast lesson is taught by instructors who graduated from the old school - they actually paid $5.98 for The $5.98 EP. But back before these philosophy professors cut their hair, they were lieutenants in the Metal Militia.

The sublime evokes our awe, our terror, and our wonder. Applied first in ancient Greece to the heights of literary expression, in the 18th century the sublime was extended to nature and to the sciences, enterprises that viewed the natural world as a manifestation of God's goodness, power, and wisdom. In The Scientific Sublime, Alan Gross reveals the modern-day sublime in popular science. He tells how the great popular scientists of our time evoke the sublime in response to fundamental questions: How did the universe begin? How did life? How did language?