Popular Science

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

Steven Levitt and Stephen J. Dubner, the quirky geniuses behind Freakonomics, SuperFreakonomics, and Think Like a Freak, are back at it. For the last 10 years, they've used the tools of economics to answer some of our most unanswerable questions on the Freakonomics.com blog. Here, for the first time, the very best of their more than 8,000 posts are together in a single place.

Have you heard that language is violence and that science is sexist? Have you read that certain people shouldn't practice yoga? Or been told that being obese is healthy, that there is no such thing as biological sex, or that only White people can be racist? Are you confused by these ideas, and do you wonder how they have managed to challenge the logic of Western society? In this probing volume, Helen Pluckrose and James Lindsay document the evolution of the dogma that informs these ideas, from its coarse origins in French postmodernism to its refinement within activist academic fields.

The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.

At every turn in the Hunger Games trilogy, Katniss, Peeta, Gale, and their many allies wrestle with harrowing choices and ethical dilemmas that push them to the brink. Is it okay for Katniss to break the law to ensure her family's survival? Do ordinary moral rules apply in the Arena? Can the world of The Hunger Games shine a light into the dark corners of our world? Why do we often enjoy watching others suffer? An essential companion for Hunger Games fans, this book will take you deeper into the dystopic world of Panem and into the minds and motivations of those who occupy it.

The Fifties is a sweeping social, political, economic, and cultural history of the 10 years that Halberstam regards as seminal in determining what our nation is today. Halberstam offers portraits of not only the titans of the age: Eisenhower, Dulles, Oppenheimer, MacArthur, Hoover, and Nixon; but also of Harley Earl, who put fins on cars; Dick and Mac McDonald and Ray Kroc, who mass-produced the American hamburger; Kemmons Wilson, who placed his Holiday Inns along the nation's roadsides; and more.

America is more than just a fast food nation. Food Americana is the inside story of how generations of Americans have formed a national cuisine with tastes from all over the world. Fried chicken was a distinctly Southern dish - now it's the Sunday night special at the Chateau Marmont Hotel in Hollywood. A Utah restaurant won Maine's annual Best Lobster Roll competition. And perhaps the ultimate all-American dish, pizza, is served up in 30 different styles, a total of three billion pies a year, an average of 23 pounds for each of us.

Industry expert Alex Aniel spent two years interviewing key former members of Capcom staff, allowing him to tell the inside story of how Resident Evil was envisioned as early as the late 1980s, how its unexpected and unprecedented success saved the company from financial trouble, how the series struggled at the turn of the century, and, eventually, how a new generation of creators was born after the release of Resident Evil 4.

Thomas Sowell is one of America’s leading voices on matters of race and ethnicity. In his book, Inside American Education, he surveyed the ills of American education from the primary grades to graduate school with “an impressive range of knowledge and acuity of observation”, according to the Wall Street Journal. Now, in his book Race and Culture, he asks the question: “What is it that allows certain groups to get ahead?” and the answer will undoubtedly create debates for years to come.

Is there such a thing as a fundamental reality, something which was around before our universe came into existence and which will still remain when all matter, time, and space itself ultimately disappear? Something fundamental which, in turn, can make space and time and matter arise from seemingly nothing? Under most cosmological and physical models, the last known remnants of reality are the disembodied laws of mathematics - beyond which it is extremely difficult to probe further.

With Thompson's trademark insight and passion about the state of American politics and culture, Songs of the Doomed charts the long, strange trip from Kennedy to Quayle in Thompson's freewheeling, inimitable style. Spanning four decades - 1950 to 1990 - Thompson is at the top of his form while fleeing New York for Puerto Rico, riding with the Hell's Angels, investigating Las Vegas sleaze, grappling with the "Dukakis problem", and finally, detailing his infamous lifestyle bust.

In the early 80s, Mark Fleischman reopened Studio 54, the world's most glamorous and notorious nightclub, after it was closed down by the State of New York. Ten thousand people showed up that night, ready to restart the party that abruptly ended after the raid in 1978 landed its former owners in jail. Inside Studio 54 invites you to revisit the happening scenes of the 1960s, '70s, and '80s, the post-Pill, pre-AIDS era of free love, consequence-free sex, and seemingly endless partying. Following Fleischman as he built connections that lead him to Studio 54.

In Weird Earth: Debunking Strange Ideas About Our Planet, Donald R. Prothero demystifies these conspiracies and offers answers to some of humanity's most outlandish questions. Applying his extensive scientific knowledge, Prothero corrects misinformation that con artists and quacks use to hoodwink others about geology - hollow earth, expanding earth, and bizarre earthquakes-and mystical and paranormal happenings - healing crystals, alien landings, and the gates of hell.

The year 1968 retains its mythic hold on the imagination in America and around the world. Like the revolutionary years 1789, 1848, 1871, 1917, and 1989, it is recalled most of all as a year when revolution beckoned or threatened. On the 50th anniversary of that tumultuous year, cultural historians Robert Cottrell and Blaine T. Browne provide a well-informed, up-to-date synthesis of the events that rocked the world, emphasizing the revolutionary possibilities more fully than previous books.

While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.

Sampling - incorporating found sound and manipulating it into another form entirely - has done more than any musical movement in the 20th century to maintain a continuum of popular music as a living document and, in the process, has become one of the most successful (and commercial) strains of postmodern art. Bring That Beat Back traces the development of this transformative pop-cultural practice from its origins in the turntable-manning, record-spinning hip-hop DJs of 1970s New York through 40 years of musical innovation and reinvention.

Carl von Clausewitz was a Prussian general and military theorist. On War (also widely known by its German name Vom Kriege) is considered to be Clausewitz’s magnum opus, despite the fact it remained unfinished at the time of his death. Published posthumously between 1832 and 1835 by Clausewitz’s wife, On War delivers a deep insight into various concepts and schools of thought connected to war. Using a vast amount of historical examples, Clausewitz explores the political, philosophical, and ethical implications of war.

In 2018, the Marvel Cinematic Universe finally delivered on something fans had long been waiting for: a feature film with a solo Black superhero. Black Panther introduced viewers to the stunning world of Wakanda and to T'Challa, a young man stepping into his role as king and taking up the mantle of the Black Panther title from his late father. Why Wakanda Matters gives this iconic film the in-depth analysis it deserves under the lens of the latest psychological concepts - as well as delving into the lasting cultural impact of this unforgettable story.

The media and politicians have been sounding the alarm for years, and with every fresh tragedy involving a young perpetrator comes another flurry of articles about the dangers of violent media. The problem is this: Their fear isn't supported by the evidence. In fact, unlike the video game-trained murder machines depicted in the press, school shooters are actually less likely to be interested in violent games than their peers. In reality, most well-adjusted children and teenagers play violent video games, all without ever exhibiting violent behavior in real life.

In this insightful and provocative book, comics-industry veteran Danny Fingeroth explores the backgrounds of the most well-known superheroes and their creators—largely young American Jewish men from Eastern European backgrounds. These innovators include Jerry Siegel and Joe Shuster, Will Eisner, and Stan Lee and Jack Kirby. In Disguised as Clark Kent, Fingeroth explores how the creators’ Jewish backgrounds helped make superheroes the most familiar popular-culture icons of all.