Popular Science

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

Part deep dive reportage, part personal journey, part cabinet of curiosities, Butts is an entertaining, illuminating, and thoughtful examination of why certain silhouettes come in and out of fashion—and how larger ideas about race, control, liberation, and power affect our most private feelings about ourselves and others.

Acclaimed journalist Peter Doggett recounts the previously untold story of the dramatic final chapter in the lives, loves, and legal battles of John, Paul, George, and Ringo - a.k.a. The Beatles - from their breakup in 1969 to the present day. Called "refreshingly straightforward and highly readable" by the Daily Telegraph (London), You Never Give Me Your Money is the dramatic and intimate story of the breakup and aftermath of The Fab Four as it's never been told before.

Once literally demonized as "the Devil's lettuce" and linked to all manner of deviant behavior by the establishment's shameless antimarijuana propaganda campaigns, Cannabis sativa has lately been enjoying a long-overdue Renaissance. So now that the squares at long last seem ready to rethink pot's place in polite society, how, exactly, can members of this vibrant, innovative, life-affirming culture proudly and properly emerge from the underground - without forgetting our roots or losing our cool?

Chuck Palahniuk's world has always been, well, different from yours and mine. These pieces from Stranger Than Fiction, his first nonfiction collection, prove just how different, in ways both highly entertaining and deeply unsettling.

Almost everything has been invoked to account for Trump's victory and the rise of alt-right, from job loss to racism to demography - everything, that is, except popular culture. In The Sky Is Falling best-selling cultural critic, Peter Biskind, dives headlong into two decades of popular culture - from superhero franchises such as the X-Men and the Avengers and series like The Walking Dead and Game of Thrones to thrillers like Homeland and 24 - and emerges to argue that these shows are saturated with the values that are currently animating our extreme politics.

In their third and final screen teaming, Judy Garland and Gene Kelly starred together in the MGM musical Summer Stock. In C'mon, Get Happy, authors David Fantle and Tom Johnson present a comprehensive study of this 1950 motion picture. The production coincided at a critical point in the careers of Kelly and an emotionally spent Garland. Kelly, who starred in An American in Paris just one year later, was at the peak of his abilities.

The protagonist of Just Do It is Phil Knight, a reclusive billionaire who started a two-man operation importing Japanese running shoes and built it into a $4 billion company. Irreverent, unpredictable, and leery of the sports establishment, Knight created the most muscular jock culture in business, a place where employees routinely took two hours at lunch to work out and then strategized late into the night in their holy war against competitors Reebok and Adidas.

Throughout the 1960s and '70s, Abbie Hoffman crisscrossed the country, ferreting out alternative ways of getting by in America - some illegal and all radical. Causing scandals with its advice on how to Survive!, Fight!, and Liberate! in the “prison that is Amerika”, Steal This Book is a revolutionary's manual to running a guerilla movement, as well as getting free food, housing, transportation, medical care, and more.

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't, and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

In Stumbling Toward Utopia, author Tim Goeglein looks at the philosophies and policies that led to the societal earthquake of the1960s and how those philosophies and policies have led to the cataclysm America faces today.

More than half a century since Roswell, UFOs have been making headlines again. On December 17, 2017, the New York Times ran a front-page story about a Pentagon program called the Advanced Aerospace Threat Identification Program. The article hinted, and its sources clearly said in subsequent interviews, that some of the ships in question couldn't be linked to any country. The implication was that they might be linked to other solar systems. The UFO community - those who had been thinking about, seeing, and analyzing UFOs for years - was surprisingly skeptical of the revelation.

Ann M. Martin’s Baby-Sitters Club series featured a complex cast of characters and touched on an impressive range of issues that were underrepresented at the time: divorce, adoption, childhood illness, class division, and racism, to name a few. In We Are the Baby-Sitters Club, writers from the original BSC generation will reflect on the enduring legacy of Ann M. Martin’s beloved series, 35 years later - celebrating the BSC’s profound cultural influence.

It was a magical time enhanced by radio as well as the great live performances. Radio and music of the Big Band Era were made for each other, and the so-called Swing Years were a golden age of rhythm. It was not just music that made you want to dance. It was music that made you glow, music that made you want to sing, music that made you come alive, music for falling in love. And, despite the passage of time, it still is.

It’s a truth universally acknowledged that terrible apologies are the worst. We’ve all been on the receiving end, and oh, how they make us seethe. Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they’re from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?

The untold stories of seven revolutionary teen shows (The Fresh Prince of Bel-Air, My So-Called Life, Dawson’s Creek, Freaks and Geeks, The O.C., Friday Night Lights, and Glee) that shaped the course of modern television and our pop cultural landscape forever.

Inspired by the groundbreaking A History of the World in 100 Objects, this book draws on the unique collections of The Strong museum in Rochester, New York, to chronicle the evolution of video games, from Pong to first-person shooters, told through the stories of dozens of objects essential to the field’s creation and development. Drawing on the World Video Game Hall of Fame’s unmatched collection of video game artifacts, this fascinating history offers an expansive look at the development of one of the most popular and influential activities of the modern world: video gaming.

A research-based guide to navigating the newest dating phenomenon - "the love gap" - and a trailblazing action plan to help smart, confident, career-driven women find (and keep) their match. For a rising generation of young women, the sky is the limit. Women can be anything and have everything. Smart, driven, assertive women are succeeding at just about everything they do - except romance. Why are so many men afraid to date smart women?

William Gibson is known primarily as a novelist, with his work ranging from his groundbreaking first novel, Neuromancer, to his more recent contemporary best sellers Pattern Recognition, Spook Country, and Zero History. During those nearly 30 years, though, Gibson has been sought out by widely varying publications for his insights into contemporary culture.

This selection of essays from K-Punk: The Collected and Unpublished Writings of Mark Fisher (2004-2016) brings together the best of Fisher's political writing. K-Punk: Politics shows Fisher at his most combative and incendiary, wrangling with the contradictions and complexities of capitalism and setting out the way forward into a more just, fair, and equal future for all.