Product Business

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no secret that Italians create superior products...

“Know thyself” (Know thy business!) Discover your own unique strategy to create an enterprise that embodies you, affords prosperity, brings the right people into your life and serves a community of people who desire your products and services. Otherwise known as The Zen Side of business ownership.

Social media marketing is one of the most effective and low-cost ways to promote your business. If you aren’t already doing it, you’re falling behind. One thing that can be guaranteed is that your competition is either on social media already, or they are making plans to transition. Are you going to sit back and let them take the lead? Or are you going to get your business online now and compete? Maybe you aren’t sure what platforms you should be using or how to go about doing it. That’s what we’re going to show you in this book.

This 2.5 hour audio program features CPA Sue Bishop, who has served more than 500 small business clients for the last 30 years. She describes how to decide what kind of business entity to be and the differences between sole proprietorship, LLC, Sub-S, and C-corporations. You'll learn about how to pay yourself and how to pay employees, how to deal with business registration and sales tax, how to set up business accounts, and keep records.

Are you a member of the Unlucky Sperm Club? With the help of this audiobook, you will realize your membership is the greatest gift you will ever receive. Maybe you were born into a tough situation where the odds were already stacked against you. Personal success and wealth might feel like a dream you were never meant to realize. The good news is that your membership in this club, if used properly, could be your greatest resource.

Whether you want to build an authority-based service business, monetize your skills through coaching, or tap into the global e-commerce boom, this audiobook bundle gives you a step-by-step blueprint for success.

Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses."

Why are some products and services so much better received than others? And how do some organisations manage to create these superior solutions time and time again? Because they ask not only what to make, but how to make it. Written for leaders, managers and creators, The Right How delves into the fundamental question of how to strategically design products, services and touchpoints that make a company stand out and achieve the highest levels of success.

Most tech ventures fail to stand out or connect meaningfully with customers until it’s too late. What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, not as an afterthought after the product is built. Too many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products.

Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success. In its audio, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.

Have you ever wanted to make money for expressing your creative side? If you want a business you can start from the comfort of your home while spreading your joy to others, then this book is for you!

Trying to wrap your head around product management? You’re not alone. Product management is becoming an increasingly popular role across both startups and enterprise companies, but it’s still difficult to define. That’s because it doesn’t fit any of the traditional roles you may already be familiar with: engineering, business strategy, design, or marketing. Instead, product management draws on all these fields, forming a critical new discipline that has become increasingly important among startups and enterprise companies alike.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.

Are you an executive leader who wants to create efficient and effective change - and be well rewarded for your success? This audiobook provides a step-by-step approach to help you drive fast, consistent internal innovation and allow your business to react positively to any changes in the market. It explains clearly how to create an agile, innovative organisation that can learn from its own mistakes and become a company that people will fight to work for.

Product managers are creators of vision, strategy, design, products, services, and, ultimately, value. They must be equally comfortable with everything and everyone they work with, including engineering, sales, marketing, finance, and legal, and of course, customers and partners. A well-rounded product manager has a deep understanding of the product and the market. They must see the forest and the trees.

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.

Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product; rather, products fail because the entrepreneur lacks the know-how to successfully develop, launch, and roll out his or her product.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

This book is suitable for product managers, entreprenuers, and anyone who is interested in learning about the why, what and how of product management in a storytelling and step-by-step manner. The book is divided into multiple chapters and takes you to a journey for any product, from its ideation stage to launch using Agile Methodologies.