Product Business
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Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
- Auteur(s): Mik Kersten
- Narrateur(s): Edward Bauer
- Durée: 6 h et 59 min
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In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the age of software. If you're driving your organization's transformation at any level, this is the audiobook for you.
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More on this topic welcome
- Écrit par Laura3 le 2018-11-28
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Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
- Narrateur(s): Edward Bauer
- Durée: 6 h et 59 min
- Date de publication: 2018-11-15
- Langue: Anglais
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In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. If you're driving your organization's transformation at any level, this is for you....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- Auteur(s): Annie Jean-Baptiste
- Narrateur(s): Janina Edwards
- Durée: 7 h et 42 min
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This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Listeners will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.
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Actionable guide to product inclusion.
- Écrit par kishawna le 2022-05-10
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Building for Everyone
- Expand Your Market with Design Practices from Google's Product Inclusion Team
- Narrateur(s): Janina Edwards
- Durée: 7 h et 42 min
- Date de publication: 2020-09-29
- Langue: Anglais
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This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Lean Customer Development
- Building Products Your Customers Will Buy
- Auteur(s): Cindy Alvarez
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them
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Lean Customer Development
- Building Products Your Customers Will Buy
- Narrateur(s): Chelsea Kwoka
- Durée: 7 h et 23 min
- Date de publication: 2021-02-05
- Langue: Anglais
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Design Like Apple
- Seven Principles for Creating Insanely Great Products, Services, and Experiences
- Auteur(s): John Edson
- Narrateur(s): John Edson, Erik Synnestvedt
- Durée: 4 h et 37 min
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Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization.
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Design Like Apple
- Seven Principles for Creating Insanely Great Products, Services, and Experiences
- Narrateur(s): John Edson, Erik Synnestvedt
- Durée: 4 h et 37 min
- Date de publication: 2012-07-24
- Langue: Anglais
- Steve Jobs set the standard that all products should be "insanely great". Bridging creativity and commerce, this audiobook will show you how to truly Design Like Apple....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Auteur(s): Rick Cesari, Ron Lynch
- Narrateur(s): R.C. Bray
- Durée: 5 h et 32 min
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In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- Écrit par Topia Violins le 2022-04-23
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Prix courant: 18,39$ ou 1 crédit
Prix réduit: 18,39$ ou 1 crédit
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The John Deere Way
- Auteur(s): David Magee
- Narrateur(s): Thomas Penny
- Durée: 4 h et 48 min
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Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies in this entertaining aid for business management. While other American businesses are crumbling under low-cost foreign competition, John Deere Company thrives by maintaining such ideas as building the best product, being open to change and innovation, listening rather than leading, and keeping virtuous business practices.
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Educational
- Écrit par Lesley le 2020-05-03
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The John Deere Way
- Narrateur(s): Thomas Penny
- Durée: 4 h et 48 min
- Date de publication: 2006-11-10
- Langue: Anglais
- Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Good for beginners
- Écrit par Mr. P le 2021-09-27
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrateur(s): Marty Cagan
- Durée: 7 h et 45 min
- Date de publication: 2018-03-20
- Langue: Anglais
- How do today's most successful tech companies - Amazon, Google, Facebook - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Find out....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Auteur(s): Amos Schwartzfarb
- Narrateur(s): Sean Pratt
- Durée: 6 h et 26 min
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Narrateur(s): Sean Pratt
- Durée: 6 h et 26 min
- Date de publication: 2019-10-08
- Langue: Anglais
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb....
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Prix courant: 22,26$ ou 1 crédit
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The Product Book
- How to Become a Great Product Manager
- Auteur(s): Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrateur(s): Russell Newton
- Durée: 9 h et 8 min
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"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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Subpar compared to other product books
- Écrit par Raccoon le 2023-02-12
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The Product Book
- How to Become a Great Product Manager
- Narrateur(s): Russell Newton
- Durée: 9 h et 8 min
- Date de publication: 2019-01-30
- Langue: Anglais
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"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product....
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Prix courant: 25,00$ ou 1 crédit
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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- Auteur(s): Ramli John
- Narrateur(s): Ramli John
- Durée: 3 h et 16 min
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Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
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Very poor audio reading
- Écrit par Jesse M le 2024-02-21
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Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- Narrateur(s): Ramli John
- Durée: 3 h et 16 min
- Date de publication: 2023-05-04
- Langue: Anglais
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Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now....
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Prix courant: 10,09$ ou 1 crédit
Prix réduit: 10,09$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
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The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- Auteur(s): Todd Olson
- Narrateur(s): Basil Sands
- Durée: 8 h et 15 min
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There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
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The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- Narrateur(s): Basil Sands
- Durée: 8 h et 15 min
- Date de publication: 2020-11-10
- Langue: Anglais
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This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career....
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Prix courant: 22,26$ ou 1 crédit
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Auteur(s): Geoffrey A. Moore
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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A must for your business toolkit.
- Écrit par Brian Paul Ferreira le 2021-06-14
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 45 min
- Date de publication: 2012-12-11
- Langue: Anglais
- Here is the best-selling guide that created a new game plan for marketing in high-tech industries....
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Prix courant: 31,46$ ou 1 crédit
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Transformed
- Moving to the Product Operating Model
- Auteur(s): Marty Cagan
- Narrateur(s): Marty Cagan
- Durée: 10 h et 9 min
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Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
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Transformed
- Moving to the Product Operating Model
- Narrateur(s): Marty Cagan
- Durée: 10 h et 9 min
- Date de publication: 2024-03-12
- Langue: Anglais
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Help transform your business and innovate like the world's top tech companies!
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Prix courant: 22,26$ ou 1 crédit
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Overcrowded
- Designing Meaningful Products in a World Awash with Ideas
- Auteur(s): Roberto Verganti
- Narrateur(s): Don Hagen
- Durée: 7 h et 38 min
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The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.
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Thank you Doctor for the inspiration!
- Écrit par Utilisateur anonyme le 2023-11-03
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Overcrowded
- Designing Meaningful Products in a World Awash with Ideas
- Narrateur(s): Don Hagen
- Durée: 7 h et 38 min
- Date de publication: 2017-01-13
- Langue: Anglais
- In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
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The Lean Entrepreneur
- How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- Auteur(s): Brant Cooper, Patrick Vlaskovits
- Narrateur(s): Erik Synestvedt
- Durée: 10 h et 35 min
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The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.
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The Lean Entrepreneur
- How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
- Narrateur(s): Erik Synestvedt
- Durée: 10 h et 35 min
- Date de publication: 2013-05-14
- Langue: Anglais
- You are not a Visionary... yet. The Lean Entrepreneur shows you how to become one....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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Change Your Day, Not Your Life
- A Realistic Guide to Sustained Motivation, More Productivity and the Art of Working Well
- Auteur(s): Andy Core
- Narrateur(s): Anthony Haden Salerno
- Durée: 5 h et 28 min
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Change Your Day, Not Your Life offers a proven strategy to help you become energized at work. This audiobook is designed as a resource for work-life balance, a tool to help you increase productivity during the final two hours of work by up to 47 percent, content to fuel employee communication, and a curriculum that departments can use in weekly or monthly meetings to keep everyone working at their best.
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Change Your Day, Not Your Life
- A Realistic Guide to Sustained Motivation, More Productivity and the Art of Working Well
- Narrateur(s): Anthony Haden Salerno
- Durée: 5 h et 28 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Increase your employees' - and your own - productivity at work....
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Prix courant: 17,81$ ou 1 crédit
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HBR's 10 Must Reads on Design Thinking
- HBR's 10 Must Reads Series
- Auteur(s): Harvard Business Review
- Narrateur(s): Steve Menasche, Teri Schnaubelt
- Durée: 5 h et 52 min
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: understand the transformative potential of design thinking; proceed from idea to product at lightning speed; iterate with rapid customer feedback; fail small and win big; create new products people love; lead design thinking teams more effectively; and open new paths to innovation at your company.
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HBR's 10 Must Reads on Design Thinking
- HBR's 10 Must Reads Series
- Narrateur(s): Steve Menasche, Teri Schnaubelt
- Série: HBR's 10 Must Reads series
- Durée: 5 h et 52 min
- Date de publication: 2020-04-28
- Langue: Anglais
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We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization....
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Prix courant: 17,81$ ou 1 crédit
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Auteur(s): Brad Flowers
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Version intégrale
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Au global
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Performance
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Histoire
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Date de publication: 2020-10-27
- Langue: Anglais
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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