Product Business
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Loved
- How to Rethink Marketing for Tech Products
- Auteur(s): Martina Lauchengco
- Narrateur(s): Martina Lauchengco
- Durée: 6 h et 56 min
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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Great book - but no templates?
- Écrit par Tom le 2022-07-20
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Loved
- How to Rethink Marketing for Tech Products
- Narrateur(s): Martina Lauchengco
- Durée: 6 h et 56 min
- Date de publication: 2022-04-12
- Langue: Anglais
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Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Selling the Intangible
- Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business
- Auteur(s): Meera Kothand
- Narrateur(s): Liz Morey
- Durée: 1 h et 59 min
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Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start.
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Selling the Intangible
- Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business
- Narrateur(s): Liz Morey
- Durée: 1 h et 59 min
- Date de publication: 2024-09-02
- Langue: Anglais
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Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start.
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Prix courant: 10,09$ ou 1 crédit
Prix réduit: 10,09$ ou 1 crédit
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Auteur(s): April Dunford
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- Écrit par Andy le 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrateur(s): April Dunford
- Durée: 3 h et 31 min
- Date de publication: 2020-03-10
- Langue: Anglais
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Prix courant: 13,12$ ou 1 crédit
Prix réduit: 13,12$ ou 1 crédit
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Overcrowded
- Designing Meaningful Products in a World Awash with Ideas
- Auteur(s): Roberto Verganti
- Narrateur(s): Don Hagen
- Durée: 7 h et 38 min
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The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders - users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences. There is no brainstorming - which produces too many ideas, unfiltered - but a vision, subject to criticism.
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Thank you Doctor for the inspiration!
- Écrit par Utilisateur anonyme le 2023-11-03
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Overcrowded
- Designing Meaningful Products in a World Awash with Ideas
- Narrateur(s): Don Hagen
- Durée: 7 h et 38 min
- Date de publication: 2017-01-13
- Langue: Anglais
- In this book, Roberto Verganti offers a new approach - one that does not set out to solve existing problems, but to find breakthrough experiences....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Auteur(s): Dan Kennedy
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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How to Lead in Product Management
- Practices to Align Stakeholders, Guide Development Teams, and Create Value Together
- Auteur(s): Roman Pichler
- Narrateur(s): Roman Pichler
- Durée: 5 h et 22 min
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This book will help you become a better product leader. Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader. Written in an engaging and easily accessible style, How to Lead in Product Management offers a wealth of practical tips and strategies. Through helpful examples, the book illustrates how you can directly apply the techniques to your work.
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How to Lead in Product Management
- Practices to Align Stakeholders, Guide Development Teams, and Create Value Together
- Narrateur(s): Roman Pichler
- Durée: 5 h et 22 min
- Date de publication: 2020-08-07
- Langue: Anglais
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This book will help you become a better product leader. Benefitting from Roman Pichler’s extensive experience, you’ll learn how to align stakeholders and guide development teams even in challenging circumstances, avoid common leadership mistakes, and grow as a leader....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Invention
- A Life of Learning Through Failure
- Auteur(s): James Dyson
- Narrateur(s): James Dyson
- Durée: 11 h et 33 min
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Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. In Invention: A Life, Dyson reveals how he came to set up his own company and led it to become one of the most inventive technology companies in the world. It is a compelling and dramatic tale, with many obstacles overcome.
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Difficult to listen to
- Écrit par Michael Watchorn le 2021-09-11
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Invention
- A Life of Learning Through Failure
- Narrateur(s): James Dyson
- Durée: 11 h et 33 min
- Date de publication: 2021-09-07
- Langue: Anglais
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Dyson has become a byword for high-performing products, technology, design, and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life....
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Prix courant: 26,21$ ou 1 crédit
Prix réduit: 26,21$ ou 1 crédit
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Start Your FBA Business, Find Profitable Physical Products and Make a Full-Time Income Selling on Amazon
- Amazon FBA for Beginners Series
- Auteur(s): Red Mikhail
- Narrateur(s): Trevor Oheir, Jonathan Johns
- Durée: 3 h et 9 min
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Today, you can learn a simple step by step guide that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus. If you just want a simple step by step system to make money via the Amazon FBA program, then this book bundle is for you.
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Takes stress out of the subject.
- Écrit par Pitv.ca le 2021-03-14
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Start Your FBA Business, Find Profitable Physical Products and Make a Full-Time Income Selling on Amazon
- Amazon FBA for Beginners Series
- Narrateur(s): Trevor Oheir, Jonathan Johns
- Durée: 3 h et 9 min
- Date de publication: 2020-11-05
- Langue: Anglais
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Today, you can learn a simple step by step guide that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus. If you just want a simple step by step system to make money via the Amazon FBA program, then this book bundle is for you....
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Prix courant: 16,15$ ou 1 crédit
Prix réduit: 16,15$ ou 1 crédit
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Product Management for Dummies
- Auteur(s): Brian Lawley, Pamela Schure
- Narrateur(s): Chris Sorensen
- Durée: 12 h et 54 min
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.
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Product Management for Dummies
- Narrateur(s): Chris Sorensen
- Durée: 12 h et 54 min
- Date de publication: 2019-06-28
- Langue: Anglais
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Proactive Risk Management
- Controlling Uncertainty in Product Development
- Auteur(s): Preston G. Smith, Guy M. Merritt
- Narrateur(s): Steven Menasche
- Durée: 7 h et 31 min
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Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development or project management life cycle. It offers methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks. Providing you with an appropriate quantification of the key factors of a risk allows you to prioritize those risks without introducing errors that render the numbers meaningless.
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Good book.
- Écrit par Tony CI le 2024-06-22
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Proactive Risk Management
- Controlling Uncertainty in Product Development
- Narrateur(s): Steven Menasche
- Durée: 7 h et 31 min
- Date de publication: 2017-10-30
- Langue: Anglais
- Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development life cycle....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Principles of Product Design
- Auteur(s): Aarron Walter
- Narrateur(s): Joey Schaljo
- Durée: 1 h et 58 min
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Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work. This book includes: learn what the best teams know - that customer research is the base of successful products and companies; how product stories, journey maps, storyboards, and personas can build empathy and understanding; and more.
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Principles of Product Design
- Narrateur(s): Joey Schaljo
- Durée: 1 h et 58 min
- Date de publication: 2019-10-16
- Langue: Anglais
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Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Food Business Tool Kit for Entrepreneurs
- How to Research, Develop and Produce a New Food Product
- Auteur(s): Rachel Zemser
- Narrateur(s): Robin Brooke
- Durée: 3 h et 10 min
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What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory! The technical part of the food industry has always been a mystery because most food scientists work directly for food companies and are not allowed to share proprietary methods or know-how.
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The Food Business Tool Kit for Entrepreneurs
- How to Research, Develop and Produce a New Food Product
- Narrateur(s): Robin Brooke
- Durée: 3 h et 10 min
- Date de publication: 2016-04-04
- Langue: Anglais
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What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory....
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Prix courant: 20,10$ ou 1 crédit
Prix réduit: 20,10$ ou 1 crédit
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Auteur(s): Madhavan Ramanujam, Georg Tacke
- Narrateur(s): Darren Stephens
- Durée: 7 h et 28 min
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Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.
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Loved the examples and case studies!
- Écrit par Yasir M. le 2023-11-27
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Monetizing Innovation
- How Smart Companies Design the Product Around the Price
- Narrateur(s): Darren Stephens
- Durée: 7 h et 28 min
- Date de publication: 2023-10-10
- Langue: Anglais
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Surprising rules for successful monetization....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Ayurvedic Skincare Business
- How to Make & Sell All-Natural Ayurveda-Based Skincare Products - Salves, Cleansers, Toners, Moisturizers Treatments for Healthy Skin
- Auteur(s): Priyanka Choudhury
- Narrateur(s): Lauren Gaines
- Durée: 2 h et 41 min
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Are you looking for recipes for homemade, natural, healing skincare products? Are you suffering from an ailment that commercially produced skin products can’t help? Have you tried everything? Have you tried Ayurveda? Even more than that, what if you could actually make money helping others do the same? I want you to experience the joy of scientific experimentation with organic Ayurvedic products. Try it out yourself, and feel if it works for you. Once you get the basics, maybe make a few tweaks in the recipes of your own, and then you can build your own business around that.
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Not much information
- Écrit par renuka le 2024-10-08
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Ayurvedic Skincare Business
- How to Make & Sell All-Natural Ayurveda-Based Skincare Products - Salves, Cleansers, Toners, Moisturizers Treatments for Healthy Skin
- Narrateur(s): Lauren Gaines
- Durée: 2 h et 41 min
- Date de publication: 2022-09-12
- Langue: Anglais
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I want you to experience the joy of scientific experimentation with organic Ayurvedic products. Try it out yourself, and feel if it works for you. Once you get the basics, maybe make a few tweaks in the recipes of your own, and then you can build your own business around that....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The $500,000 Vending Machine Equation: How to Start a Vending Machine Small Business and Bring to Scale in 1 Year
- Master Branding with Social Media, Innovation Investing & The Product Mix Data Potion
- Auteur(s): David Whitehead
- Narrateur(s): Gerhard Weigelt
- Durée: 6 h et 57 min
- Version intégrale
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When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen. This comprehensive guide to building a vending machine business primed for growth contains everything you need to build the foundations and watch your business soar to great heights.
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Inspiring Success Stories
- Écrit par Shayna le 2024-08-20
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The $500,000 Vending Machine Equation: How to Start a Vending Machine Small Business and Bring to Scale in 1 Year
- Master Branding with Social Media, Innovation Investing & The Product Mix Data Potion
- Narrateur(s): Gerhard Weigelt
- Durée: 6 h et 57 min
- Date de publication: 2024-07-11
- Langue: Anglais
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When you create a high-quality, dependable brand and meet a need in the market, you have a business idea that can truly flourish… and the world of vending machines is the perfect place to watch that happen.
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Execute Your Tech Idea
- A Step by Step Guide for Non-techies, Professionals, Managers, and Startups (How to Find, Implement, and Launch your Technology Idea)
- Auteur(s): Andrew Ward, Steven Ward
- Narrateur(s): Tim Fearon
- Durée: 12 h et 10 min
- Version intégrale
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Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.
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Execute Your Tech Idea
- A Step by Step Guide for Non-techies, Professionals, Managers, and Startups (How to Find, Implement, and Launch your Technology Idea)
- Narrateur(s): Tim Fearon
- Durée: 12 h et 10 min
- Date de publication: 2022-12-30
- Langue: Anglais
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Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more....
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Prix courant: 31,26$ ou 1 crédit
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Jony Ive
- The Genius Behind Apple's Greatest Products
- Auteur(s): Leander Kahney
- Narrateur(s): Simon Vance
- Durée: 8 h et 45 min
- Version intégrale
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Au global
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Performance
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Histoire
The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive. Jony Ive's designs have not only made Apple one of the most valuable companies in the world; they've overturned entire industries, from music and mobile phones to PCs and tablets.
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Interesting content, timeline broken
- Écrit par Mike Hamilton le 2023-09-28
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Jony Ive
- The Genius Behind Apple's Greatest Products
- Narrateur(s): Simon Vance
- Durée: 8 h et 45 min
- Date de publication: 2013-11-14
- Langue: Anglais
- The best-selling author of Inside Steve's Brain profiles Apple's legendary chief designer, Jonathan Ive....
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Prix courant: 23,31$ ou 1 crédit
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Auteur(s): Eli Schwartz
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Version intégrale
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Au global
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Performance
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Histoire
Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Worth The Listen
- Écrit par Alex Schenker le 2023-05-02
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Date de publication: 2022-01-31
- Langue: Anglais
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Prix courant: 20,15$ ou 1 crédit
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