Product Leadership

Why are some products and services so much better received than others? And how do some organisations manage to create these superior solutions time and time again? Because they ask not only what to make, but how to make it. Written for leaders, managers and creators, The Right How delves into the fundamental question of how to strategically design products, services and touchpoints that make a company stand out and achieve the highest levels of success.

When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long!

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

Obtenez des résultats exceptionnels et construisez une entreprise durable et socialement responsable avec la TQM.

Have you always wondered what you can do to improve the team you work with? Do you wonder if there is a way to ensure the product is updated periodically to ensure the final product has all the features the stakeholder wants? If you answered yes, then this is the book for you. Most project managers and organizations throw the word Agile around a lot when working on software development. Little do they know that this project management methodology can be used to develop almost any product and used by any team with a deliverable. So, what are you waiting for? Grab a copy of this book.

10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company.

For many in product management, success comes from mastery of tools like road maps, MVPs, strategy frameworks, and OKRs. These and other technical skills describe what a product person does to design, build and support new complex technologies for our users. But as technologies quickly become ubiquitous, it’s the human approach to creativity, innovation, decision-making, and leadership that makes the difference in whether an individual, team, product, and even organization is successful or not.

This book is for salespersons to get better at their trade. Joseph M. Clarke has been a successful salesman and has an exemplary record. He wants others to understand that the sales process involves an understanding of the customer.

Who was it that said "It takes a village…"? They may not have been talking about being a product manager, but they might as well have been. Life has become so complex that product managers can no longer make their product a success just by their own efforts. Today it takes the help of one or more partners to get your product to where it needs to be. Are you going to be ready to work with those partners?

As product managers, we all want to become better at what we do. However, sometimes we can find ourselves in a rut: we've solved the immediate problems, our product is doing well, and we've just lost that drive that we need in order to reach the next level. This is when the power of competition comes in. We all like a good challenge. When we are faced with a situation in which we might not be the best, or we might not know exactly what we should do, that's when we can become our best.

What is a product manager without a product? Nothing. That's why it's so very important that when a product is being developed that the product manager be involved. Now exactly how best to go about doing that is an entirely different question. The process from having an idea for a product to actually having a product is a long and treacherous road. So many things can go wrong that either cause the schedule to have to be extended or cause a product with the wrong features to be developed.

How do you measure the success of a product manager? Ultimately it comes down to how successful their product is. The more units that get sold to customers who have decided that your product is what they really need, the better job you have done in creating a solution to your customer's problems.

The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better. One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product.

Over the last decade and a half, agile project management has surged in popularity across the globe. Organizations of all types and sizes have leveraged agile with enviable results. Agile project management is a flexible, responsive, and powerful tool for a project manager's toolkit. As a project manager, you know that agile will deliver tremendous organizational benefits, but do you know enough about agile to reap the rewards?

My six decades on this earth have left me, thus far, yearning to share God's goodness to all. I wanted to leave the chapters of my youth with gratitude for all he has seen me through, with a declaration of love to the Lord for the truths he has revealed to my heart. I pray for a generation I may not live long enough to share them with, in hopes that my legacy continues to bring forth brave, loving, and God-fearing people, who continue to bring good fruit to a fallen world.

Today the market entry for new ideas and entrepreneurs is easier than ever as the digital age is reshaping how business is done. Through digitalization, the business environment has become highly open and widely connected. The combinations of digital technologies like edge computing and artificial intelligence, AI, enable new business model opportunities. In this fast-changing environment, the most important thing is to learn as fast as possible what to do next and what is worth doing at all.

The principles and practices for Scrum is a basic procedure for overseeing complex projects, which are clear and simple to learn. Be that as it may, Scrum's effortlessness absence of solution that can be incapacitating, and new experts frequently wind up returning to old project management habits and tools and yielding lesser results. As a beginner, you notice that experienced techies use the terms Scrum and Agile conversely. Be that as it may, the two are extraordinary, and understanding the thing that matters is maybe the most ideal approach to start getting Scrum.

At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if it's customers that you are after, you've got to be able to paint a picture of your product that makes people want it.

In the end, it all comes down to what your customer wants to tell you about your product. However, how many of us have been taught how to listen to our customers?

The world is in a constant state of flux, making it imperative for companies to keep changing and innovating to meet the market needs. This is even more pertinent now, as we are witnessing the biggest crisis in recent history. This crisis might lead to more companies struggling, and collapsing. If market-, client-, and user-needs change while companies don’t, they risk losing. On the flip side, businesses that stay relevant and lead the pack are those that are constantly and mindfully innovating with correct and proven methods.