Product Leadership

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

Product managers are creators of vision, strategy, design, products, services, and, ultimately, value. They must be equally comfortable with everything and everyone they work with, including engineering, sales, marketing, finance, and legal, and of course, customers and partners. A well-rounded product manager has a deep understanding of the product and the market. They must see the forest and the trees.

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.

Agile doesn’t just change how teams work. It also changes how teams are led. Agile requires a radically different approach to leadership, one that puts business, design, and engineering at equal levels - where they must work as peers. This is called "lateral leadership", but it creates a challenge for roles like product management. Agile leadership requires teams to align around a committed vision and support it in the best possible way without formal authority.