Product Management Career

When you became a product manager, did anyone take the time to mention to you that you were signing up to become a member of your company's sales department? You might have thought that you were joining the marketing department, but if your product doesn't sell, then you won't be holding on to your product management job for long!

The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?

The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better. One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product.

Proactive Risk Management's unique approach provides a model of risk that is scalable to any size project or program and easily deployable into any product development or project management life cycle. It offers methods for identifying drivers (causes) of risks so you can manage root causes rather than the symptoms of risks. Providing you with an appropriate quantification of the key factors of a risk allows you to prioritize those risks without introducing errors that render the numbers meaningless.

Hypothesis-Driven Development (HDD) is an emerging approach to digital product management for both business people and engineers. It emphasizes rigorous, continuous experimentation as a way to both minimize waste and focus teams’ creative capabilities in directions that drive growth and innovation.

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.

Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product; rather, products fail because the entrepreneur lacks the know-how to successfully develop, launch, and roll out his or her product.

Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques. Learn from a former college marketing instructor with over 10 years' experience working for companies large, medium, and small, who holds an MBA in marketing from Northwestern University.

Every dealer sells F&I products, and most dealers understand the importance of the F&I department in terms of its contribution to the bottom line. Unfortunately, F&I is not a regulated profession, meaning one doesn't need any type of state license to practice, and because of that there is very little formal education available. The actual management of the F&I department, product selection, and different types of participation programs are largely ignored, so most dealers, general managers, and finance managers must figure out these aspects in real time, on the job.

Have you always wondered what you can do to improve the team you work with? Do you wonder if there is a way to ensure the product is updated periodically to ensure the final product has all the features the stakeholder wants? If you answered yes, then this is the book for you. Most project managers and organizations throw the word Agile around a lot when working on software development. Little do they know that this project management methodology can be used to develop almost any product and used by any team with a deliverable. So, what are you waiting for? Grab a copy of this book.

What do the Dyson vacuum cleaner, Starbucks, Instagram, GoPro, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need. Anxiety over "being more innovative" leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company.

One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company’s exemplary leadership practices. Joseph Michelli explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.

The Guide to Product Management in Media introduces a multi-step product life-cycle framework for media organizations. It provides a practical set of strategic and tactical guidelines for implementing the product management function within a media organization. The lessons learned from this guide have helped media organizations around the globe implement the product management function and improve existing product development processes.

You have a limited amount of time to create software, especially when you’re given a deadline, self-imposed or not. You’ll want to make sure that the software you build is at least decent but more importantly, on time. How do you balance quality with time? This audiobook dives into these very important topics. After listening to Scrum Essentials, you will know about scrum roles, sprints, scrum artifacts, and much more.

The intention, desire, and hope in writing the Product Team Coach is to assist you in breaking down your barriers to understand what creating and running a product entails. What makes this audiobook unique is that it is purposefully crafted not to ascribe to any one style of Agile or iterative delivery of work, but instead focuses on the outcomes of team collaboration. Let this audiobook help you enter into a clearer understanding of how to turn ideas into living, breathing products.

Building Digital Products is designed for the new Product Manager who feels in way over their head, the experienced Product Manager looking to step up his or her game, and the expert Product Manager who understands that there is always more to learn. Building Digital Products maps the full development cycle from problem identification to selling your solution, to understanding the right data to track.

Obtenez des résultats exceptionnels et construisez une entreprise durable et socialement responsable avec la TQM.

In Radical Product Thinking (RPT), product development is led by the vision for the change it’s intended to create. This methodology helps leaders reimagine the problems they face and align their team to find creative solutions using five elements: Vision, Strategy, Prioritization, Execution, and Culture. R. Dutt guides listeners through these elements so they develop a clear process for achieving their desired change, incorporate it into daily activities, and turn RPT skills into muscle memory.

People often debate whether Agile and Lean are the same or different. This audiobook is made to introduce you to the core values and principles of both Agile and Lean methodologies and will hopefully answer some of the common questions about them.