Product Management Leadership

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Are you an aspiring product marketer or product marketing leader? This audiobook is dedicated to product marketers around the world.

Working in a digital product environment? 85% of job success comes from well‐developed people skills. The greater your skills in leadership, emotional intelligence and resilience, the more likely you are to succeed. "Human Powered" is a concise and accessible guide that will help you collaboratively solve problems, resolve conflict and inspire others. Get everyone doing this and you'll have truly high-performing digital product teams.

For young professionals and entrepreneurs, there is no shortage of gurus, processes, and quick-fix formulas to chase in the quest to grow their business, lead their team, and find personal fulfillment. In fact, there are so many out there that it's exhausting. Wouldn't it be better to realize that the leadership lessons we need to learn are not out there somewhere but in here, in our own lives? That instead of becoming a knock-off of someone else, we can be uniquely ourselves?

Over the last decade and a half, agile project management has surged in popularity across the globe. Organizations of all types and sizes have leveraged agile with enviable results. Agile project management is a flexible, responsive, and powerful tool for a project manager's toolkit. As a project manager, you know that agile will deliver tremendous organizational benefits, but do you know enough about agile to reap the rewards?

Agile doesn’t just change how teams work. It also changes how teams are led. Agile requires a radically different approach to leadership, one that puts business, design, and engineering at equal levels - where they must work as peers. This is called "lateral leadership", but it creates a challenge for roles like product management. Agile leadership requires teams to align around a committed vision and support it in the best possible way without formal authority.

The Guide to Product Management in Media introduces a multi-step product life-cycle framework for media organizations. It provides a practical set of strategic and tactical guidelines for implementing the product management function within a media organization. The lessons learned from this guide have helped media organizations around the globe implement the product management function and improve existing product development processes.

Product management is hard. You're expected to know everything about everything - from business skills to technical skills, from customer interviews to data analytics, from interpersonal relationships to competitive strategy. But you're not alone. We've crafted this guide to empower you to level up across multiple high-impact dimensions as a product manager. This audiobook contains proven frameworks and insightful perspectives on how to drive lasting, outsized positive impact.

Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product; rather, products fail because the entrepreneur lacks the know-how to successfully develop, launch, and roll out his or her product.

Are you an executive leader who wants to create efficient and effective change - and be well rewarded for your success? This audiobook provides a step-by-step approach to help you drive fast, consistent internal innovation and allow your business to react positively to any changes in the market. It explains clearly how to create an agile, innovative organisation that can learn from its own mistakes and become a company that people will fight to work for.

Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called "sustainable business" practices. Instead, the acute ecological crisis requires an all-round rethink of what business does and how it does it. This book explores what business responsibility looks like today and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

The nearly three billion people living on two dollars a day are not just the world’s greatest challenge - they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of what they really want and need, and driven by what Polak and Warwick call "the ruthless pursuit of affordability". Polak has been doing this work for years, and Warwick has extensive experience in both business and philanthropy.

Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success. In its audio, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.

Silicon Valley venture capitalist and serial entrepreneur teaches how to succeed in taking your startup from idea to product to company. Accelerated Startup takes entrepreneurs through the startup minefield from fostering revolutionary ideas to building the right team and launching the product to raising angel and venture capital to finding the first 10,000 customers and ultimately taking the company to a successful exit.

For those of you who have many years of business education and experience, I feel confident you will pick up a few priceless nuggets of fine gold-they were mined under extreme pressure!

10 Steps to Implementing B2B Product Management: The CEO Playbook offers an unprecedented, no-holds-barred look at how CEOs should be instituting the product management function - and reveals the reasons why they get it wrong. Whereas the bulk of the other product management resources are directed to product managers of B2C products, this brief book uniquely addresses the needs of the CEO when introducing product management in their B2B company.

For too long, companies and their leadership teams focused primarily on their products or services. Leaders are deeply dialed into the minutiae of their companies' operations. But veteran Silicon Valley consultant Deborah Perry Piscione says investments in new technologies or operations do not create innovations - people do.

Providing managers, employees, CEOs, and board members a guide to build a sustainable, robust, female workforce at all levels, Better Together gives powerful and implementable solutions to fostering gender equality in your business. As a result, your business will be more successful, your customers will be happier with better products/services, and your employees will be much more fulfilled.