Product Strategy
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- Auteur(s): Jaime Levy
- Narrateur(s): Jaime Levy
- Durée: 8 h et 1 min
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User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
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UX Strategy
- Product Strategy Techniques for Devising Innovative Digital Solutions
- Narrateur(s): Jaime Levy
- Durée: 8 h et 1 min
- Date de publication: 2021-07-26
- Langue: Anglais
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User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Auteur(s): Eli Schwartz
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
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Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Worth The Listen
- Écrit par Utilisateur anonyme le 2023-05-02
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Date de publication: 2022-01-31
- Langue: Anglais
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- Auteur(s): Dekker Fraser, Spencer Grover
- Narrateur(s): Chad Jacobs
- Durée: 3 h et 48 min
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- Narrateur(s): Chad Jacobs
- Durée: 3 h et 48 min
- Date de publication: 2020-04-30
- Langue: Anglais
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Auteur(s): Roman Pichler
- Narrateur(s): Roman Pichler
- Durée: 5 h et 5 min
- Version intégrale
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Narrateur(s): Roman Pichler
- Durée: 5 h et 5 min
- Date de publication: 2022-09-19
- Langue: Anglais
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Auteur(s): Richmond Wong
- Narrateur(s): Richmond Wong
- Durée: 6 h et 38 min
- Version intégrale
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Advanced Growth and Product Strategies for Technical B2B SaaS Founders and Execs
- Practical Insights to Drive Revenue with Strategy, Psychology, and Tactics
- Narrateur(s): Richmond Wong
- Durée: 6 h et 38 min
- Date de publication: 2024-07-03
- Langue: Anglais
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The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.
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Prix courant: 25,00$ ou 1 crédit
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Auteur(s): James I. Bond
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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copywriting technique
- Écrit par Utilisateur anonyme le 2024-11-28
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
- Date de publication: 2022-11-06
- Langue: Anglais
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Right How
- How Leaders Maximise Product Value and Business Success Through Design Strategy
- Auteur(s): Stefan Hermann
- Narrateur(s): Stefan Hermann
- Durée: 3 h et 8 min
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Why are some products and services so much better received than others? And how do some organisations manage to create these superior solutions time and time again? Because they ask not only what to make, but how to make it. Written for leaders, managers and creators, The Right How delves into the fundamental question of how to strategically design products, services and touchpoints that make a company stand out and achieve the highest levels of success.
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The Right How
- How Leaders Maximise Product Value and Business Success Through Design Strategy
- Narrateur(s): Stefan Hermann
- Durée: 3 h et 8 min
- Date de publication: 2024-10-23
- Langue: Anglais
- SHORT DESC
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Prix courant: 12,31$ ou 1 crédit
Prix réduit: 12,31$ ou 1 crédit
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Design-Driven Growth
- Strategy & Case Studies For Product Shapers
- Auteur(s): Molly Norris Walker
- Narrateur(s): Susan Marlow
- Durée: 1 h et 53 min
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Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.
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Design-Driven Growth
- Strategy & Case Studies For Product Shapers
- Narrateur(s): Susan Marlow
- Durée: 1 h et 53 min
- Date de publication: 2018-09-04
- Langue: Anglais
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Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- Auteur(s): Dave Martin, Andrea Saez
- Narrateur(s): Olivier Hein
- Durée: 2 h et 29 min
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Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success. In its audio, you’ll uncover the transformative power of the Product VCP (Value Creation Plan), a comprehensive blueprint for aligning your teams in creating genuine value for the customer.
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The Product Momentum Gap
- Bringing Together Product Strategy and Customer Value
- Narrateur(s): Olivier Hein
- Durée: 2 h et 29 min
- Date de publication: 2023-11-10
- Langue: Anglais
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Are your product, marketing, and sales teams struggling to sing the same tune? The Product Momentum Gap is the handbook for leaders who aspire to create a symphony of success....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Mastering Strategy
- Unveiling the Wisdom of Sun Tzu
- Auteur(s): Mutlu Akgun
- Narrateur(s): Steve Jones
- Durée: 4 h et 18 min
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Embark on a journey into strategic mastery with 'Mastering Strategy: Unveiling the Wisdom of Sun Tzu.' This guide explores Sun Tzu's timeless teachings, offering profound insights into strategic thinking woven through Chinese philosophy. In Section One, uncover foundational principles and practical applications for today’s challenges. Section Two dissects strategy into actionable steps with engaging anecdotes and exercises. Section Three synthesizes ancient wisdom with modern innovation, providing a roadmap for 21st-century strategy.
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Mastering Strategy
- Unveiling the Wisdom of Sun Tzu
- Narrateur(s): Steve Jones
- Durée: 4 h et 18 min
- Date de publication: 2024-07-02
- Langue: Anglais
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Embark on a journey into strategic mastery with 'Mastering Strategy: Unveiling the Wisdom of Sun Tzu.' This guide explores Sun Tzu's timeless teachings, offering profound insights into strategic thinking woven through Chinese philosophy.
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Prix courant: 18,74$ ou 1 crédit
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Tilt
- Shifting Your Strategy from Products to Customers
- Auteur(s): Niraj Dawar
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
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Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.
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Tilt
- Shifting Your Strategy from Products to Customers
- Narrateur(s): Walter Dixon
- Durée: 6 h et 1 min
- Date de publication: 2014-03-21
- Langue: Anglais
- Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Creative Burst
- A Practical Method for UX Design Teams to Drive Innovation Product Strategy from Within
- Auteur(s): Kristin Morin
- Narrateur(s): Emily Beresford
- Durée: 3 h et 29 min
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Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.
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Creative Burst
- A Practical Method for UX Design Teams to Drive Innovation Product Strategy from Within
- Narrateur(s): Emily Beresford
- Durée: 3 h et 29 min
- Date de publication: 2022-04-05
- Langue: Anglais
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Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations....
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Prix courant: 18,74$ ou 1 crédit
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Auteur(s): Jim Stengel, Tom Post
- Narrateur(s): Jim Stengel
- Durée: 6 h et 53 min
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrateur(s): Jim Stengel
- Durée: 6 h et 53 min
- Date de publication: 2017-09-05
- Langue: Anglais
- Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....
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Prix courant: 20,40$ ou 1 crédit
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The 4X4 Innovation Strategy
- How to Turbocharge Your Inventions (And Make a Successful Product)
- Auteur(s): Martin Schweiger
- Narrateur(s): Jeevan Retnam
- Durée: 2 h et 17 min
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This audiobook starts where other books about innovation end. Martin has witnessed more than 100 bankruptcies from the inside and more than 600 failed product ideas over 27 years. As such it's Martin’s calling to produce materials that guide support professionals through the minefields that come with innovation and hopefully avoid those pitfalls with his guidance.
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The 4X4 Innovation Strategy
- How to Turbocharge Your Inventions (And Make a Successful Product)
- Narrateur(s): Jeevan Retnam
- Durée: 2 h et 17 min
- Date de publication: 2021-08-06
- Langue: Anglais
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This audiobook starts where other books about innovation end. Martin has witnessed more than 100 bankruptcies from the inside and more than 600 failed product ideas over 27 years. As such it's Martin’s calling to produce materials that guide support professionals....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Business Promotion Techniques for Beginners
- A Guidebook on Business Strategy, Branding, and Digital Marketing Made Simple
- Auteur(s): Inness Clyne
- Narrateur(s): Jenna Lory
- Durée: 6 h et 3 min
- Version intégrale
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Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area. This problem has become so rampant because most marketers fail to get to know their audience, don’t establish concrete goals, or fail to align marketing and sales goals. Which means that, more often than not, there is a great disconnect between what the company provides and what consumers actually want.
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Business Promotion Techniques for Beginners
- A Guidebook on Business Strategy, Branding, and Digital Marketing Made Simple
- Narrateur(s): Jenna Lory
- Durée: 6 h et 3 min
- Date de publication: 2020-08-19
- Langue: Anglais
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Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area....
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Prix courant: 25,00$ ou 1 crédit
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Estrategias de Producto [Product Strategies]
- Auteur(s): Juan Alejandro Gutierrez Hurtado
- Narrateur(s): Juan Alejandro Gutierrez Hurtado
- Durée: 56 min
- Version abrégée
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En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas que se pueden implementar en la administracion eficiente de un producto, teniendo como base fundamental el conocimiento de cada uno de los atributos y caracteristicas que hacen parte integral de un producto.
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Estrategias de Producto [Product Strategies]
- Narrateur(s): Juan Alejandro Gutierrez Hurtado
- Durée: 56 min
- Date de publication: 2006-05-10
- Langue: Espagnol
- En este audiolibro usted encontrara un analisis concreto, agil y practico de las estrategias basicas....
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Prix courant: 7,00$ ou 1 crédit
Prix réduit: 7,00$ ou 1 crédit
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