Psychology Career

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

This book will give you the tools to understand manipulation, persuasion, and mind control, teaching you how to communicate with people in the most effective way possible. Despite its simplicity, it can turn everything around. Remember that mind reading, mind control, and manipulation are not bad or immoral things per se, because they will always be used no matter what we intend to do. However, with this book you will be able to detect these techniques, you will never be in the dark and will be able to tell when someone is taking advantage of you.

Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and wellbeing at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential. The key to this clear and effective communication begins with understanding our own personal communication styles.

Sales may be about math, but the selling itself is based on psychology, understanding consumer mindset, and persuasion techniques. The good news is anyone can master the art of selling. It is a carefully cultivated and practiced skill that can help you in many situations in life. In this guide, you'll learn the best selling techniques and psychological strategies to close the sale every time. You'll be able to identify your target prospects, understand what drives people to make buying decisions, how to use emotions and facts to overcome objections, and close the sale.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

Have you ever said good-bye to someone, only to discover that you're both walking in the same direction? Or had your next thought fly out of your brain in the middle of a presentation? Or accidentally liked an old photo on someone's Instagram or Facebook, thus revealing yourself to be a creepy social media stalker? Melissa Dahl, editor of New York magazine's "Science of Us" website, has. After a lifetime of cringing, she became intrigued by awkwardness: a universal but underappreciated emotion.

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

Good communication, motivation, negotiation and leadership skills are essential for those looking to succeed in business. Business NLP For Dummies helps listeners use NLP techniques to foster these crucial skills and develop their strengths in the workplace. Listeners will discover how making small changes to day-to-day activities can set them on track to achieving business excellence. Neuro-Linguistic Programming is a hugely popular self-help technique around the globe.

Leadership isn't something you're born with or gifted as a reward for an abundance of charisma; true leadership stems from core skills that can be learned. Get more of the leadership ideas you want, from the authors you trust, with HBR's 10 Must Reads on Leadership (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your own and your organization's performance.

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

This book is for anyone who has experienced a difficult person at work. Revealing the nine different types of difficult people, there's a quick quiz so you can work out the personality type you're dealing with, and how to communicate with them effectively.

Into every life, some rain must fall. Nobody is fine all the time, and if you’re feeling down or struggling with serious problems, you’re not alone. This clear and comforting guide is here to help you understand the mental health issues that can affect us all, and to help you look after your mind, body and soul. Touching on a range of topics, including anxiety, depression, loneliness, stress and self-esteem, this is a book for anyone and everyone who needs good advice, fresh ideas and kind words.

Americans love a hard worker. The employee who toils eighteen-hour days and eats meals on the run between appointments is usually viewed with a combination of respect and awe. But for many, this lifestyle leads to family problems, a decline in work productivity, and, ultimately, physical and mental burnout. Chained to the Desk in a Hybrid World provides an inside look at the impact of work stress on those who live and work with workaholics—partners, spouses, children, and colleagues—as well as the appropriate techniques for clinicians who treat them.

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Do you crave success in your life? Think differently, grow rich, develop better personal relationships, move up the corporate ladder, sleep better, and fight mediocrity. Yes. This audiobook has everything you need in order to become a stable, successful human. You won't walk away from this audiobook without increasing your knowledge on a variety of topics and fueling your success that you crave. Listen to it and improve your life today. Not tomorrow, today.

Is there really a such thing as a winning attitude? Do you know to know how you can turn a bad attitude around? John C. Maxwell not only discovered the winning attitude, but he has also experienced the incredible difference it makes.