Psychology Career

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a leading psychologist’s popular examination of one of the most powerful and underappreciated processes in the brain. Although people like to think that they are in control, the vast majority of human behavior occurs without any decision-making or conscious thought.

The different ways that social change happens, from unleashing to nudging to social cascades. How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology and other fields, Cass Sunstein casts a bright new light on how change happens.

The intention for Be Your Own Cheerleader is to help professional Asian and South Asian women—who have toggled between the two very different cultures of East and West—thrive in the workplace. When you are raised in the collective we, it is very difficult to make a name and place for yourself in the individual I. Not only are you unskilled in advocating for yourself, but you are also unsure of how to be proud of your work or accomplishments. Neelu Kaur's analysis of various research is at the intersection of leadership and wellness.

Mental health is on everyone’s minds these days. People are looking for a something to help but don’t know what to do. Pioneering a program to meet this need head on, the author found a way to reach students and give them the tools they need through a medium they already experience daily: music. This is a practical guide for using songwriting for personal fulfillment that backs up its assertions with research-based evidence from multiple fields of study: physics, psychology, anthropology, music therapy, evolutionary biology, and the wisdom of centuries of music makers.

Janice Kaplan is back to tackle another big, mysterious influence in all our lives: luck. And this time she's joined on her journey by coauthor Dr. Barnaby Marsh, a renowned academic who guides her exploration. Together they uncover the unexpected, little-understood science behind what we call "luck", proving that many seemingly random events are actually under your - and everyone's - control. They examine the factors that made stars like Harrison Ford and Jonathan Groff so successful, and learn the real secrets that made Kate Spade and Warby Parker into global brands.

Life these days can feel like an endless, exhausting to-do list with far too many to-dos and not nearly enough time to complete them. Self-help gurus will tell you to time block, to wake up at five am, to try the Pomodoro method, and get rid of everything in your life that doesn't spark joy—but the reality is you can't bullet journal your way out of exhaustion. Instead, science journalist Amy Arthur argues for a radical new approach: we must learn to manage not our time, but our energy.

Good communication, motivation, negotiation and leadership skills are essential for those looking to succeed in business. Business NLP For Dummies helps listeners use NLP techniques to foster these crucial skills and develop their strengths in the workplace. Listeners will discover how making small changes to day-to-day activities can set them on track to achieving business excellence. Neuro-Linguistic Programming is a hugely popular self-help technique around the globe.

In the modern workplace, employees collaborate. Managers are expected to be effective team leaders and employees are expected to be valued teammates. But many teams struggle. Being part of a struggling team can be unpleasant, but it can also hurt your career and waste company resources.

Success Habits for Dummies is a gold mine of startling insights and practical pointers on achieving success. No matter what your station in life, it can quickly put you on the road to the success you want and deserve. With wit, warmth, and loads of practical wisdom, Dirk Zeller helps you discover how habits determine 95 percent of a person's behavior; get to know how the people who achieve most in life take deliberate steps to ensure their goals are met; make a practical plan to perform at your maximum potential; and maintain a growth mindset that makes you capable of change.

¿Por qué algunas personas son brillantes tomando decisiones y otras son torpes una y otra vez? ¿Por qué algunos siguen su instinto y triunfan, mientras que otros acaban siempre dando un paso en falso? En este libro revolucionario, el periodista estadounidense Malcolm Gladwell nos explica cómo pensamos sin pensar, de dónde proceden las decisiones que parece que tomamos en dos segundos, pero que no son tan simples como aparentan.

Tony Hsieh—CEO of Zappos, Las Vegas developer, and beloved entrepreneur—was famous for spreading happiness. He promoted a workplace where bosses treated employees like family members, where stress was replaced by playfulness, and where hierarchies were replaced with equality and collaboration. Happy at Any Cost sheds light on one of our most creative yet vulnerable business leaders. It’s about our intense need to find “happiness” at all costs, our misguided worship of entrepreneurs, the stigmas surrounding mental health, and how fame can mask deeper problems.

Become tough as nails. Bounce back from hurt. Be Calm. Bend without ever breaking. We all get knocked down, but everyone has the choice to get back up or not. How will your life your life? The art of emotional self-defense. The Science of Emotional Resilience is the rare book that understands where you've been, the obstacles you've overcome, and what you need to make sure you are in full control of your life at all times. This is a stunningly detailed and insightful guide into our emotions, our triggers, and why we act against our own interests so frequently.

Learn how to leverage dark psychology and emotional manipulation techniques to get what you want out of people. This bundle contains volume one, two, and three in one audiobook!

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country.

In this mind-training audiobook, Mental Hygiene: How to Change your Mind, you will learn some simple ways to transform your mind, body, and spirit, as well as improve the quality of your life.

For ages, global corporations have been lecturing small organizations and not-for-profits on how to get things done. As it turns out, it should have been the other way around. In this groundbreaking audiobook, award-winning researcher Paulo Savaget shows how the most valuable lessons about problem-solving can be learned from the scrappiest groups. Savaget draws most of his examples from small organizations dedicated to social action that have made an art form out of subverting the status quo and have proved themselves adept at achieving massive wins with minimal resources.

Have you ever said good-bye to someone, only to discover that you're both walking in the same direction? Or had your next thought fly out of your brain in the middle of a presentation? Or accidentally liked an old photo on someone's Instagram or Facebook, thus revealing yourself to be a creepy social media stalker? Melissa Dahl, editor of New York magazine's "Science of Us" website, has. After a lifetime of cringing, she became intrigued by awkwardness: a universal but underappreciated emotion.

At twenty-eight, fresh from Stanford’s MBA program and steeped in the move-fast-and-break-things ethos of Silicon Valley, Andy Dunn was on top of the world. He was building a new kind of startup—a digitally native, direct-to-consumer brand—out of his Manhattan apartment. Bonobos was a new-school approach to selling an old-school product: men’s pants. Against all odds, business was booming.

We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.