Psychology Career

Современное издание в стильной мягкой обложке с клапанами, на которых вы найдете самые важные цитаты из книги. Качественная белая бумага и большие удобные поля для заметок помогут не потерять нужную информацию и получить от чтения максимум пользы. Обновленный впервые за более чем сорок лет вневременной бестселлер Дейла Карнеги "Как перестать беспокоиться и начать жить" — классика, которая улучшила и изменила личную и профессиональную жизнь миллионов людей. Это одна из самых влиятельных книг в мире, она входит во все списки бестселлеров и переведена почти на все языки.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

What does it mean to be yourself at work? As a leader, how do you strike the right balance between vulnerability and authority? This book explains the role of authenticity in emotionally intelligent leadership. You'll learn how to discover your authentic self, when emotional responses are appropriate, how conforming to specific standards can hurt you, and when you need to feel like a fake.

Whether you run your own business or work for someone else, you’ve probably got a lot on your plate. Along with the portion of your work that you truly feel like doing comes a generous helping of things you’d rather not do. As consultants, Steve Levinson and Chris Cooper have seen countless clients struggle - and often fail - to do the many success-producing things they know they should do but don’t feel like doing. The Power to Get Things Done will teach you how to consistently turn your good intentions into action so that you can be as successful as possible.

In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.

Edited by John Brockman, publisher of Edge.org, Thinking presents original ideas by today's leading psychologists, neuroscientists, and philosophers who are radically expanding our understanding of human thought.

Plongez dans l'univers fascinant de la négociation professionnelle, en suivant Marwan Mery et Laurent Combalbert. Confrontés à des situations hors du commun - kidnapping, extorsion, grève de la faim, gourou manipulateur, ransomware, prise d'otages... -, ils livrent leurs secrets et expliquent comment faire la différence en situation désespérée. Pour chaque cas raconté, le lecteur apprendra trois à cinq techniques de négociation. Un ouvrage unique et captivant où le lecteur est projeté dans les rouages des négociations les plus difficiles au monde.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

We have learned much about depression, but what about its opposite? Why hasn't the human emotion that lifts us, inspires us, drives us on, and makes life worth living been discussed and celebrated? In this outstanding book, best-selling author Dr. Kay Redfield Jamison explores exuberance in all its unrestrained, joyful energy, and shows how its unique vitality is essential to our existence.

Two Harvard Business School professors synthesize 200 years of thought along with the latest research drawn from the biological and social sciences to propose a new theory, a unified synthesis of human nature. Paul Lawrence and Nitin Nohria have studied the way people behave in that most fascinating arena of human behavior - the workplace - and from their work they produce a book that examines the four separate and distinct emotive drives that guide human behavior.

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

Cosmic Publications is proud to offer all of our readers our unofficial workbook of Brené Brown's book Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience. In our workbook, we will unpack the main points of Brown's book and provide you with the opportunity to practice the lessons taught. Here you will find the following tantalizing sections: Full chapter summaries, highlighted key takeaways, self-reflection questions, action step(s), and self-evaluation.

Learn how INFPs view the world and what makes them tick! In INFP: Understanding & Relating with the Healer, you'll learn about the INFP Myers Brigg personality type. This book covers a variety of topics regarding INFPs (introverted intuitive feeling perceptive) and why they make such great leaders of society.

Why are some of us better than others at committing to a decision? How can we move from indecision and procrastination to smart choices? What are the forces that hold us back and how can we successfully overcome them? The Art of Decision Making explores, analyses and navigates the idea of volition: ''the power to use one's own will in order to make decisions.' By drawing on diverse sources, Joseph Bikart has created a precise map of the intricate paths we take when we move from will to action.

When successful people begin to feel uncertain or challenged at work, the one thing they want to know most is why things are going wrong after they have gone right for so long. In The Leadership Gap, Lolly Daskal reveals the consequences highly driven, overachieving leaders face when they continue to rely on a skill set that has always worked for them, even when it is no longer effective.

Packed with useful tips that make it easy to incorporate CBT—Cognitive Behavioral Therapy—into your working day, CBT at Work For Dummies helps you reap the benefits of a more focused working life. You'll discover how integrating CBT at work promotes improved productivity and concentration, lower staff turnover, enhanced employer-employee and client relationships, reduced cost of staff absenteeism caused by illness, injury, stress, and more.

In "Dark Psychology and Gaslighting Manipulation for the Corporate World," Dr. James Jordan leads you into the shadowy worlds of psychological manipulation and devious strategies that exist within the contemporary business environment. This ground-breaking book reveals the techniques for manipulating emotions that aspirational people use to go up the corporate ladder, get control, and hold onto their authority.

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why, instead of blaming others, we can look inside ourselves and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders and employees how improving emotional communication increases profits and enhances lives.

Do you crave relief from the constant depression or anxiety that’s exhausted your will to live and made suicide seem the only sensible solution to your unhappiness? Now, you can fight back and win by unleashing the Seven Life Hacks: a “wildly original” and surprisingly simple system to crush your inner demons and make your life worth living again.

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills.