Psychology Career

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.

Do you wish you could decode people? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab—and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.

The Great Mental Models: General Thinking Concepts is the first book in The Great Mental Models series designed to upgrade your thinking with the best, most useful and powerful tools so you always have the right one on hand. This volume details nine of the most versatile all-purpose mental models you can use right away to improve your decision making, your productivity, and how clearly you see the world.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

In Do Nothing, award-winning journalist Celeste Headlee illuminates a new path ahead, seeking to institute a global shift in our thinking so we can stop sabotaging our well-being, put work aside, and start living instead of doing. As it turns out, we’re searching for external solutions to an internal problem. We won’t find what we’re searching for in punishing diets, productivity apps, or the latest self-improvement schemes. Yet all is not lost - we just need to learn how to take time for ourselves, without agenda or profit, and redefine what is truly worthwhile.

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

The matriarch's vision for her career is as big as her love for her family, and she's paid her worth for work she's passionate about. The matriarch knows exactly what she wants the end game to be and she has the power to make it come to fruition. Simply put: She has her act together and you feel safer and more secure when you're in her presence. So, the question is, how does one become her? This book answers that question and more.

Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how the Empire State Building went from a sketch to the jewel of New York's skyline in twenty-one months, or how Apple’s iPod went from a project with a single employee to a product launch in eleven months.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

A groundbreaking book about personal growth that presents a uniquely effective set of five tools that bring about dynamic change. The Tools offers a solution to the biggest complaint patients have about therapy: the interminable wait for change to begin. The traditional therapeutic model sets its sights on the past, but Phil Stutz and Barry Michels employ an arsenal of techniques - "the tools" - that allow patients to use their problems as levers that access the power of the unconscious and propel them into action.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

NLP (neuro-linguistic programming) has helped millions to overcome their fears, increase their confidence, and achieve greater success in their personal and professional lives and relationships. Now, from the company that created NLP: The New Technology of Achievement - one of the best-selling NLP books of all time - comes NLP: The Essential Guide to Neuro-Linguistic Programming.

Our most commonly held formula for success is broken. Conventional wisdom holds that once we succeed, we’ll be happy; that once we get that great job, win that next promotion, lose those five pounds, happiness will follow. But the science reveals this formula to be backward: Happiness fuels success, not the other way around.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.

Tell a stranger that you talk to yourself, and you’re likely to get written off as eccentric. But the truth is that we all have a voice in our head. When we talk to ourselves, we often hope to tap into our inner coach but find our inner critic instead. When we’re facing a tough task, our inner coach can buoy us up: Focus - you can do this. But, just as often, our inner critic sinks us entirely: I’m going to fail. They’ll all laugh at me. What’s the use?