Psychology Career

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

Have you wondered how some people bend (or break) the rules and no one seems to notice? Have you ever been used or manipulated and now want to know how to defend against it happening to you again? Would you like to know how? Bailey keeps no secrets and holds nothing back by putting the power of dark persuasion directly into your hands. You’ll quickly find yourself maneuvering through situations, countering manipulations, and getting precisely what you want, in a way that from the outside will seem to work like dark magic.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

Scientific research conducted by many American and European universities proves that "common" intelligence responses account for only less than 20 percent of our life achievements and successes, while the other more than 80 percent depends on emotional intelligence. To put it roughly: Either you are emotionally intelligent or you're doomed to mediocrity at best. As opposed to the popular image, emotionally intelligent people are not the ones who react impulsively and spontaneously or who act lively and fiery in all types of social environments.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

We know that our minds are capable of great things because, every now and then, they come out with a brilliant idea or two. However, our minds are also unpredictable, spending large stretches of time idling or distracting themselves. This is a book about how to optimize these beautiful yet fitful instruments so that they can more regularly and generously produce the sort of insights and ideas we need to fulfill our potential and achieve the contentment we deserve.

The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch, and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that helps you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together - your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?

How to read the room and understand the people and the situation instantly. Social awareness is not a given these days. But if you have it, it will seem like you have a superpower because of how perceptive you'll be. But the secret is that it's not hard. Get inside people's heads with a simple conversation or observation.

Humans have built hugely complex societies and technologies, but most of us don't even know how a pen or a toilet works. How have we achieved so much despite understanding so little? Cognitive scientists Steven Sloman and Philip Fernbach argue that we survive and thrive despite our mental shortcomings because we live in a rich community of knowledge. The key to our intelligence lies in the people and things around us.

Citing a wealth of research data and drawing on illustrative anecdotes, The Burnout Challenge shows how organizations can change to promote sustainable productivity. Christina Maslach and Michael P. Leiter provide useful tools for identifying the signs of employee burnout, most often exhaustion, cynicism, and ineffectiveness. They also advise managers on assembling and interpreting worker self-evaluation surveys, which can reveal workplace problems and potential solutions. And when it comes to implementing change, Maslach and Leiter offer practical, evidence-driven guidance.

What if you knew the science behind the magic - a science so predictive and powerful that you could transform your organization? What if you could use cutting-edge psychology to unlock people's innate desires to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.

Offering groundbreaking insight into the dynamic nature of personality, James Fadiman and Jordan Gruber show that each of us is comprised of distinct, autonomous, and inherently valuable “selves". They also show that honoring each of these selves is a key to improved ways of living, loving, and working. Explaining that it is normal to have multiple selves, the authors offer insights into why we all are inconsistent at times, allowing us to become more accepting of the different parts of who we and other people are.

Renowned clinical psychologists Paul Napper and Anthony Rao offer seven principles for using mind and body to help you locate and develop your own agency. Based on years of research and real-world application and stories of both high and low performers, their methods equip you to succeed in a world requiring constant adaptation.

You've learned the principles in Napoleon Hill's classic Think and Grow Rich - now give them STICKABILITY! The path to personal and professional success is not a one-way street. Most people encounter setbacks and obstacles that threaten to derail them from their chosen route. The most successful people, however, adhere to their principles and goals, capitalizing on hidden opportunities, even in the face of what many would consider unconquerable obstacles. To coin a new word - these people have STICKABILITY!

From New York Times best seller author Mark Manson comes an irreverent, interactive journal based on the internationally best-selling phenomenon The Subtle Art of Not Giving A F*ck and the New York Times best seller Everything Is F*cked, providing questions and sharp insights in his inimitable voice.

Does talking about your accomplishments feel scary or icky because you're worried people will think you're "obnoxious"? Does it feel more natural to "put your head down and do the work"? Are you tired of watching the loudest people in your industry get disproportionate praise and rewards? If you answered "yes" to any of the above, you might be self-sabotaging. You need to learn to brag better. Meredith Fineman shares the surefire and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skill sets to others.

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

Why do so many of us stop learning new skills as adults? Are we afraid to be bad at something? Have we forgotten the sheer pleasure of beginning from the ground up? Inspired by his young daughter’s insatiable curiosity, Tom Vanderbilt embarks on a yearlong quest of learning - purely for the sake of learning. Rapturously singing Spice Girls songs in an amateur choir, losing games of chess to eight-year-olds, and dodging scorpions at a surf camp in Costa Rica, Vanderbilt tackles five main skills, but learns so much more.

Do you work for an emotionally intelligent organization? In his phenomenal best seller Emotional Intelligence, Daniel Goleman, Ph.D. mapped the territory where emotional intelligence meets I.Q. - where we apply what we know to how we live. In Working with Emotional Intelligence, Dr. Goleman shows why emotional intelligence has become the new yardstick of success for CEOs and junior hires alike. Also, in abridged.