Public Communication

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.

The classic guide to business communications...updated for a new generation of media-savvy leaders.

Livre audio incontournable pour développer une pensée critique plus affûtée ! Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle. Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?

Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience.

In Polite, Louise shows how the unseen science of politeness governs everything we do, from what we say to how we act, and reveals how a better understanding of the rules and norms of politeness can help us in all aspects of our work, leisure and home lives. And, in doing so, she answers the age-old question... are politeness standards really declining?

Do you think public speaking is terrifying? Public speaking can be a really scary experience. There is so much information on public speaking in the world, it's difficult to know where to start. This simple-to-follow book will equip you with everything you need to know and spare you from the clutter. Easily digestible and extremely actionable, this book will take you to a level of confidence that you didn't know was possible. With the help of this book you will be able to reach great heights when it comes to speaking in public, and all your fears will be vanquished completely.

Do you give presentations at meetings? Do you ever have to explain a complicated subject to audiences unfamiliar with your field? Do you make pitches for ideas or products? Do you want to interest a lecture hall of restless students in subjects that you find fascinating? Then you need this book. Make It Clear explains how to communicate - how to speak and write to get your ideas across.

If you want to improve your conversational skills - and achieve greater levels of personal and professional success - The Art of Talking to Anyone is the ultimate book. Rosalie Maggio has built a career on teaching people how to say the right thing at the right time - and she's made her techniques available to you.

Master the art of public speaking in just 30 days, even if the stage terrifies you or your virtual presentation has been hitting the mute button. Has the fear of public speaking prevented you from reaching your true potential? Do you freeze at the thought of presenting in front of an audience, whether it's live or virtual? Does the idea of making a YouTube video fill you with dread, preventing you from voicing your passions?

The knowledge contained in this book has the power to transform you into a highly confident man. This is a major key to success because confidence is the magic ingredient that attracts attractive women and successful businessmen into your life!

Finally, a comprehensive resource to help you master speaking techniques and more. Learn from the world’s legendary professional speakers as they teach you how to tell your story, deliver a public speech, combat stage fright, control non-verbals, and persuade an audience. Even with the most difficult speaking subjects, learn how to use humor, quotes, and statistics to highlight a point.

One of the most difficult things is learning how to interact with others. Because you’re encountering so many new things at this stage in your life, you’re not sure how to act, and you end up either shying away from situations or behaving awkwardly. By building the social skills in this audiobook, though, you’ll be able to face any situation and overcome common social struggles with confidence.

David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control: commanding a room, building anticipation, and appearing to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing.

Learn how to argue from the masters. This book is a complete course on the art of argument, taught by the greatest practitioners of it: Churchill, Lincoln, and hundreds of others from the golden age of debate in England and America.

Is your lack of public speaking skills holding your career back? If so, CRUCIAL COMMUNICATION: Control Difficult Workplace Conversations Using Essential Dialogue Tools to Achieve Positive Results More Often is the right book for you! This book shows you how to be and act your best self in a matter of days!

Para que el lector asimile de forma rápida los conocimientos y los pueda utilizar de inmediato, todo se expone a través del análisis de una conferencia fascinante.

It really is true: What you say and how you say it speaks volumes about your professional promise and leadership potential. Whether it's giving an impromptu sales pitch or keynoting a major business conference, public speaking can make you or break you.

Michael Gelb’s techniques will help you clarify and shape your message so that your audience - no matter how big or small, in person or virtual - will care about it. Once the message is clear, he teaches you how to convey it in memorable, creative, and effective ways. Gelb shows that public speaking is a skill anyone can learn and enjoy. Mastering the Art of Public Speaking will guide you to rediscover your natural gift for communication while strengthening confidence and presence.

Public Speaking Topic Secrets for College, Community, Toastmasters and TED Talks will help you discover your perfect topic. You'll be able generate topics based on your purpose, whether you want to inform, entertain, persuade, or inspire.

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.