Public Communication

«Vete a Menorca y, cada noche, dedícate a observar lo que sé que tanto te gusta: los faros. Ellos pueden enseñarte mejor que yo. Obsérvalos, sin prisas, con los ojos bien abiertos.» Esta es la sorprendente sugerencia que, tras una mediocre presentación en público, Ferran recibe de Max, su viejo amigo y profesor. Y, sin dudarlo dos veces, decide seguir el consejo al pie de la letra e inicia un recorrido por los cinco faros principales de la isla de Menorca, que le descubrirán cómo mejorar su comunicación y hacerla más memorable.

¿Qué tienen en común Winston Churchill, Martin Luther King, Steve Jobs y Sócrates? Fácil: el poder de la oratoria, el arte de transmitir y cautivar, no solo con palabras, sino con gestos, movimientos y la elocuencia entre el cuerpo y el habla.

This indispensable guide combines Richard's dual experience as an actor and the man behind the curtain for high-profile leaders across the globe. His tactics for the spoken word apply to every facet of the organization, from the ultra-concise elevator speech to the magnificent keynote address. He punctuates his lessons with anecdotes borrowed from sessions with clients like LinkedIn, Microsoft, and the Cleveland Clinic, and then provides exercises to help you inject key concepts into your own public speaking engagements.

You’ve got all your notes and talking points prepared. You know exactly what you want to say and how you want to say it. After all, you’ve been practicing for weeks. You’re pumped and raring to go, ready to change someone’s life with your words. Then, you look out at the crowd, and all those people are staring back at you. You think they’re judging you. Suddenly, you’re second-guessing yourself. Your heart starts racing, your throat dries up, beads of sweat gather on your forehead, and now you’re on the verge of throwing up.