Public Leadership

Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.

Les pensées sonores sont de courts extraits audio, de 2 ou 3 minutes, traitant de manière synthétique des concepts et des méthodes applicables instantanément.

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

Scott Page, a leading thinker, writer, and speaker whose ideas and advice are sought after by corporations, nonprofits, universities, and governments around the world, makes a clear and compellingly pragmatic case for diversity and inclusion. He presents overwhelming evidence that teams that include different kinds of thinkers outperform homogenous groups on complex tasks, producing what he calls "diversity bonuses".

COVID. Climate change. Refugee resettlement. Global supply chains. We're facing a new generation of complex problems, stretching across the public and private sectors. Historically we've looked to government for big solutions, but the reality is, the government we have now is a poor match for the problems we face. We need a fresh new approach. As William D. Eggers and Donald F. Kettl show in this indispensable book, we need a government of bridgebuilders—public managers and leaders who collaborate with partners, both inside and outside government, to get the job done.

Molly McPherson is a nationally recognized expert on crisis public relations management in the age of social media. She helps communicators create the right message, at the right time, and deliver it in the right place. From her years of crisis-management experience and mining news stories and tweets, Molly created frameworks to level up your confidence for communicating with ease in crucial crisis moments, so you can own the conversation.

It’s easy to be pessimistic about the state of our country these days, but as McCormick explains, if the true test of a great country is its capacity for self-renewal, the United States of America stands apart. Our country has continually defeated grave threats and overcome domestic divisions when the odds have been stacked against us. That’s the American story, and we can do it again. Drawing on decades of leadership in business, the military, and government, McCormick issues a call for visionary servant leadership.

Like all of us, though few so visibly, Alan Greenspan was forced by the financial crisis of 2008 to question some fundamental assumptions about risk management and economic forecasting. No one with any meaningful role in economic decision making in the world saw beforehand the storm for what it was. How had our models so utterly failed us? To answer this question, Alan Greenspan embarked on a rigorous and far-reaching multiyear examination of how Homo economicus predicts the economic future, and how it can predict it better.

With an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field. Featuring the underlying mathematical and analytical principles of cost estimation, the book focuses on the tools and methods used to predict the research and development, production, and operating and support costs for successful cost estimation in industrial, business, and manufacturing processes.

The world is changing fast. Political risk - the probability that a political action could significantly impact a company's business - is affecting more businesses in more ways than ever before. A generation ago, political risk mostly involved a handful of industries dealing with governments in a few frontier markets. Today, political risk stems from a widening array of actors, including Twitter users, local officials, activists, terrorists, hackers, and more. In today's globalized world, there are no "safe" bets.

What if your biggest fear was actually your greatest opportunity? Most people dread public speaking—but what if you could step on stage, into a boardroom, or in front of a camera with unshakable confidence? From Stage Fright to Standing Ovation is not just another public speaking book—it’s the ultimate blueprint to mastering persuasive communication, audience control, and personal presence. Overcome fear & anxiety—without tricks, gimmicks, or fake confidence. Command attention—so people lean in, listen, and respect your voice.

America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, median wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess?

Treasury sits in a unique position in the organization, and excelling as treasurer requires unique strategy and the proper mindset across multiple areas. With insights covering everything from important steps for the new treasurer to leading practices for securing resources, overcoming blind spots, staff development, metrics, technology, working capital, and more, the Guide to Excellence in Treasury eBook offers strategies and fine-tuned approaches to major areas of challenge for treasurers.

Author Monica Sharma describes how we can source our inner capacities and wisdom to manifest change that embodies universal values such as dignity, compassion, fairness, and courage. Drawing on more than 20 years of work for the United Nations and elsewhere, she presents a radical new approach to transformational leadership, one that creates systems of change where everyone can engage - not just analysts and policy-makers.

In Speak!, you will learn to: conquer fear and gain comfort in public speaking; create and maintain positive impressions; be more natural and relaxed when making presentations; communicate ideas with clarity and force; sell ideas and inspire others; plan and organize professional presentations; speak to a virtual audience; and bring the audience into the conversation, don't talk them to death!

Economists insist that recovery is at hand, yet unemployment remains high, real estate values continue to sink, and governments stagger under record deficits. The End of Growth proposes a startling diagnosis: humanity has reached a fundamental turning point in its economic history. The expansionary trajectory of industrial civilization is colliding with non-negotiable natural limits.

A major investor is on line one, CNN is on line two, and social media is exploding in anger. When you're a "leader under fire", the next few moments can be an incredible opportunity...or they can destroy your career. In the past, companies prepared for crisis with expensive, static crisis communications plans. The pace was slower. You had time to process and plan a response with your senior team and lawyers. But those old-school plans don't work anymore.

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this audiobook's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand.