Public Mind

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.

Russia was not the first foreign power to influence American popular opinion from the inside. In the lead-up to America’s entry into the First World War, Germany spent the modern equivalent of one billion dollars to infiltrate American media, industry, and government in order to undermine the supply chain of the Allied forces. If not for the ceaseless activity of John Revelstoke Rathom, editor of the scrappy Providence Journal, America may have remained committed to its position of neutrality.

A very wise physician has said that "every illness has two parts - what it is, and what the patient thinks about it." What the patient thinks about it is often more important and more troublesome than the real disease. What the patient thinks of life, what life means to him is also of great importance and may be the bar that shuts out all real health and happiness....

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.

A very wise physician has said that "every illness has two parts - what it is, and what the patient thinks about it." What the patient thinks about it is often more important and more troublesome than the real disease. What the patient thinks of life, what life means to him is also of great importance and may be the bar that shuts out all real health and happiness. The following pages are devoted to certain ideals of life which I would like to give to my patients, the long-time patients who have especially fallen to my lot.

This essay comes from the NPR series This I Believe, which features brief personal reflections from both famous and unknown Americans. The pieces that make up the series compel listeners to rethink not only what and how they have arrived at their beliefs, but also the extent to which they share them with others.