Publishing Business

Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.

Here's a brilliant parable for everyone who wants to lead a fuller, happier life. Millions of business people have already used the best-selling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping listeners deal with them simply and effectively. By applying the FISH! principles of Play, Make Their Day, Choose Your Attitude, and Be Present, FISH! For Life shows readers how to confront life's issues and to reach their full potential.

Whether you're an operating business or a college or job applicant, decision-makers need to know about you...what you offer...why you're awesome. Traditional marketing no longer cuts it today. Fifty Shades of Marketing lays out specific ideas, step-by-step techniques, and beneficial resources to remove the chains holding you back from success in a digital age.

This book shows us how to locate the best leader candidates and how to groom them for leadership. Learn exactly what to say and exactly what to do to change their attitudes, their thinking, and their results. Instead of wishing and hoping for leaders, this book will give you the step-by-step activities to create leaders.

In 2013, Johnny B. Truant and Sean Platt published 1.5 million words and made their full-time livings as indie authors. In Write. Publish. Repeat., they tell you how exactly how they did it: how they created over 15 independent franchises across 50+ published works, how they turned their art into a logical, sustainable business, and how any independent author can do the same to build a sustainable, profitable career with their writing.

Since the 2014 release of the global sensation 6 Months to 6 Figures, Peter Voogd’s strategies have been featured in Forbes, Entrepreneur, Huffington Post, Business Insider, and more. Now, in 7 Rules to 7 Figures, Peter lays out the keys to a truly world-class life, one in which you can have your cake and eat it, too—wealth, family, and the freedom to enjoy it all without sacrificing your personal values.

Rob Sperry is one of the top coaches and leaders in the network marketing industry. With decades of experience and success in his network marketing business, Rob is now known for hosting the most prestigious masterminds in all of the network marketing profession. Rob has a passion for processes, making it simple, and finding wins that create momentum for everyone in the network marketing business. Rob's life's work is coaching and showing people the way to create the lifestyle that they have always wanted through network marketing.

If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.

Over his 30-year career at Condé Nast, Nicholas Coleridge has witnessed it all. From the anxieties of the Princess of Wales to the blazing fury of Mohamed Al-Fayed, his story is also the story of the people who populate the glamorous world of glossy magazines. With relish and astonishing candour, he offers the inside scoop on Tina Brown and Anna Wintour, David Bowie and Philip Green, Kate Moss and Beyonce and a surreal weekend away with Bob Geldof and William Hague.

How can you have a rich and fulfilling life? The choices you make, not your income or financial assets, are the most powerful determining factor for your quality of life. Women have never had so many options. Yet we often experience a kind of paralysis, an unconscious willingness to follow societal dictates rather than become the CEOs of our own lives. When we mindlessly follow the dots, we smother our innate gifts and miss opportunities to fulfill our true potential.

A mainstream sales book has yet to fully explore the linkages between the law of attraction and effective selling. As it applies to sales, this knowledge was hidden for decades within plain sight in self-help texts like The Secret, Think & Grow Rich, and As a Man Thinketh. Every savvy rep is already knee-deep into understanding some flavor of this material. However, you may still need practical tools to directly apply it as an operating system to create massive results in your daily lives.

Velocity 2.0 is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments.

Bodo Schafer is a successful time management trainer. Through his time spent as a financial guru, Schafer has come up with a set of 30 laws that, when followed, can drastically improve the quality of one's life. The laws give you the tools used by this world's elite in order to gain control of your life and attain the confidence you need to move forward with all the gusto and purpose of a true winner.

Remember this: time management is not about tricks, tips, morning routines, or how to organize your desk. At its core, real time management is: what activity to spend your time on to grow your business fast. That’s it.

A common sense approach to achieving success in one's life. Offers workable step-by-step methods and positive visualization techniques to help listeners personalize goals, trust creativity, transcend old beliefs and limitations, and transform positive thinking into positive action.

In Anticipate Failure, Lak Ananth—CEO of global venture capital firm Next47—describes the most common patterns of failure in innovation. He starts with the premise that building a business based on innovation is a perilous endeavor, and failures big and small are always around the corner. Ananth then dives into instances of failures, guiding the listener to understand root causes. Finally, he provides listeners with insights and coaching that will enable them not just to avoid failure, but to anticipate it and then get through it on the way to success.

“Mind-set” is a word that is used quite frequently, however, many of those who use it are unaware that mind-sets are foundational to and dictate one’s success in life, work, and leadership. They are also unable to identify specific mind-sets that are necessary for success. Within Success Mindsets, Ryan takes listeners on a self-awakening journey to identify and unlock the four success mind-sets necessary to enhance success across their life, work, and leadership.

With the meteoric rise of remote and freelance work, more people than ever are becoming location independent. Even doctors, teachers, and other people in more traditional occupations have to make tough choices about where they settle, because living in the right place can still make all the difference for your success and happiness. So if work won’t dictate where you live, how will you ever decide? If You Could Live Anywhere answers that question.

In From Source to Sold, respected industry connectors Radu Palamariu and Knut Alicke uncover fascinating answers to these important questions and many more through interviews with more than two dozen veteran supply chain leaders.

Your Path to Success series is broken down into the five crucial elements you need to possess to be able to navigate the rough waters of life. The first thing you need to understand is that success is serious business. It involves inspiration and foresight, discipline to act, the strength to pick yourself up, the belief in yourself, and the humility to ask. This series will teach you how to do all of those things and arm you with the right tools to succeed.