Publishing Business

Get our prospects to make a "yes" decision immediately...even before our presentation begins! Closing at the end of our presentations creates stress for us and our prospects. We hate the feeling of pushing for a final decision at the end of our presentation. Now we can confidently give our presentations without the pressure of trying to convince our prospects. Why? Because our prospects already want what we offer.

Unraveling the mysteries of insurance markets, Liran Einav, Amy Finkelstein, and Ray Fisman explore such issues as why insurers want to know so much about us and whether we should let them obtain this information; why insurance entrepreneurs often fail (and some tricks that may help them succeed); and whether we’d be better off with government-mandated health insurance instead of letting businesses, customers, and markets decide who gets coverage and at what price.

Good capital allocation is the secret sauce of business success and investment returns. How could what you spend money on inside a business not be of utmost importance? I looked for a business person's guide to effective capital allocation for years. I thought, "What a nice gift to send to the CEOs of my portfolio companies!" as visions of outsized returns danced in my head. To my dismay, the search came up dry. I decided I'd have to write my own. I started at the individual customer transaction level and built all the way up to M&A, share buybacks, and beyond.

Tying our shoes, brushing our teeth, and driving the same route every day - all are habits. So why can't we create three automatic habits that effortlessly move us to network marketing success? Well, we can. Every new distributor needs habits. Every experienced leader needs habits. When our team has habits that build consistently, we can push our business into momentum.

An accessible, light-hearted exploration into game theory. Haim Shapira describes what it is, why it is important, and how it can help us in our daily lives. This audiobook provides many humorous anecdotes and insightful examples of how our daily lives are affected by game theory. Game theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually.

Old-school closing is old news. In today's world, prospects are over-exposed to marketing and are sales-resistant. Use these closes to help our prospects move forward and say “yes” to our offers. Not every close is perfect for every prospect. We want a variety of closes. Let’s choose which close is best for our prospects, and most natural for us. Never be afraid of closing again. In fact, we will look forward to closing. Happy times ahead!

"The Cybersecurity Blueprint for Executives" transforms complex cyber challenges into clear, actionable strategies for business leaders. Authors Marco Ryan and Andrew Fitzmaurice draw upon their expertise across government, academia, and business to provide answers you need.

From the New York Times best-selling author of Return of the King comes the story of LeBron James' incredible transformation from basketball star to sports and business mogul.

In The Wordz We Wear, Vera Milan Gervais unpacks how the labels women take on prevent them from achieving everything they are capable of. Words are powerful—they identify which boxes one fits into, often becoming cages that keep women from exploring possibilities. But confidence, as Vera outlines, comes from believing in oneself.

Tanja Hester and her husband Mark left their crazed careerist lifestyle to live their dream life in Lake Tahoe, retiring early from high-stress careers. Now Tanja will help you map out a customized plan for freedom and make it easy to succeed, whether you're good at math and budgeting - or not! Work Optional is more than just a financial plan: it's a plan for your whole life-designed by you, not by an employer or clients.

As you become a conscious salesperson, people who never would have done business with you in the past will suddenly start doing business with you. As you implement Matthew's techniques, you'll amplify your money magnetism, and you'll start to experience synchronicity in the sales process. Sales will seem to happen automatically.

Why do some people succeed tremendously, feel good about themselves, and look forward to the next day? While others have the desire, smarts, talent, and motivation to succeed, but fall short? To respected corporate leadership guru Dr. Roger Flax, the answer is simple: Winning the game of life begins and ends with relationships. No Stopping You! How to Win the Game of Life gives you actionable tools to determine what makes people tick and how to win them over; how to establish instant rapport, trust, and credibility.

In this book, David Ryder, who has 20 years' experience of field and telesales, exposes the key strategy to handling objections. This book will equip you with the tools you need not just to resolve objections, but to prevent them from even coming up in the first place. You'll keep the prospect on side and have them asking you what the next step is!

In a world dominated by social media and reality TV where people claim your appearance or social standing give lasting confidence, David shatters through these myths in his audiobook, How to Get A Billion Dollar Self Worth. He highlights key points that will not just increase your level of confidence but increase the quality of your life. With techniques like “the confidence account”, he helps you to begin getting real, lasting confidence quickly.

Are you struggling to be effective? Does procrastination keep you at bay? Do you wonder what habits you can bring into your life to help you be successful? Diving into aspects such as positive thinking to setting of goals, Top 5 Habits of Highly Effective People dives deeply into the art of adding effective habits into your life that can radically change the way you think, move, as well as vastly improve your chances of succeeding. It also tackles the bad habits that keep these five habits at bay.

Bodo Schafer is a successful time management trainer. Through his time spent as a financial guru, Schafer has come up with a set of 30 laws that, when followed, can drastically improve the quality of one's life. The laws give you the tools used by this world's elite in order to gain control of your life and attain the confidence you need to move forward with all the gusto and purpose of a true winner.

The self-publishing queen started this conversation four years ago with Girl Code, her ode to women and their power, a book so successful that it has been translated in seven languages and continues to make a major impact on the world. Girl On Fire builds on this concept and shows you how to blaze your own trail immediately. You don’t need permission from anyone to live fearlessly and start living your dream.

Everybody should be able to reach and maintain their ideal weight. The solution is to code your brain and help it remain motivated for any exercise regimen or diet you start. This can be done through self-talk. You can start to change your thoughts and your actions by listening to affirmations as well as repeating them.

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.