Publishing Business

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

Like any business endeavor, dropshipping requires familiarity and mastery. But as soon as you have equipped yourself with helpful knowledge, you’re bound to generate more sales than before. Take the first step towards improving your Shopify dropshipping store now.

Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily.

This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals like choosing the right advertising funnels or converting customers and lifetime value, but he also includes data, statistics, and anecdotes as evidence for his strategies. The Hawke Method will do for business and marketing what Dale Carnegie did for interpersonal relationships with How to Win Friends and Influence People.

In Lord of Publishing, his memoir of life and work (and tennis), Lord reveals that he is also a consummate storyteller. Witty and wise, he brings to life what was arguably the greatest era of book publishing, and gives a brilliant insider’s scoop on the key figures of the book business - as well as some of the most remarkable books and authors of our time.

In Good Day!: The Paul Harvey Story, author Paul J. Batura follows the remarkable life of one of the founding fathers of the news media. Paul Harvey started his career during the Great Depression and narrated America's story day by day, through wars and peace, the threat of communism and the crumbling of old colonial powers, consumer booms and eventual busts.

Delivering a speech can be nerve-wracking, especially when you don’t do it frequently. The pounding heart, trembling hands, and almost overwhelming urge to flee. Rest assured, you're far from alone. But imagine a path rooted in time-tested ancient wisdom that can transform you from a hesitant speaker to someone capable of leaving a lasting impression on your audience.

Your future as a well-paid professional within a service-based industry is in serious jeopardy. Whether it be real estate, mortgage, insurance, wealth management, or similar, it is time to pay attention to what is happening. Little by little, your customers are warming up to the easy, safe, convenient and non-committal benefits of your complete or partial replacement by ever-advancing technology offerings. I introduce to you a new, or alternative method, The Upstream Model, which allows you to leverage the pros of cold-market (scalability) with the pros of warm-market (relationships).

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered.

You just went through something in your life that you don't feel you can handle. You're feeling extremely anxious and depressed. Thoughts are racing through your mind. You either can't stop thinking about the problem or you refuse to think about it at all. Other people keep asking you what is wrong with you. They are concerned that you don't seem to be handling things well. You don't know any other way to handle the situation that you are in. You seem to be lacking the planning and coping skills that other people have.

Why do almost all new business fail? Nearly every time it is due to a lack of knowledge. How do you avoid opening a business and falling into the same trap? Find out by listening to this audiobook! The number one problem for opening a business is not a lack of drive, but it is knowledge and the will to do what it takes. But do you know what to do if you have these things? Vital steps in opening a new business are discussed in this audiobook. In this audiobook, you’ll find proven methods to open a small business.

Michael E. Uslan, executive producer of the Batman movie franchise, offers an insider’s look at Hollywood and the process of how movies and television shows go from the drawing board to your screens. Continuing the delightful tale of his adventures begun in The Boy Who Loved Batman, Uslan draws on both his successful and less successful attempts to bring ideas to the screen, offering a helpful, honest, and breezily told guide to producing films.

If you have tried everything imaginable but have never been able to use artificial intelligence to scale your business or enhance your projects, then this could be one of the most important audiobooks you have listened to in years. Practical Artificial Intelligence: An Enterprise Playbook is written to give you an in-depth view of Artificial Intelligence and how it can be used to make analytics more productive and efficient at workplaces.

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

This book employs scientific evidence to examine why humans tend to make poor investment choices. Most investors continue to see their investment results harmed by the book’s two main themes: fear and greed. Fear and greed are human emotions that are as old as history, even prehistory. The bible also cites fear, greed, envy, and desire as destructive influences, so this has been going on for a long time.

The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership is the business book for the modern world. Trudi Lebrón has spent the last decade working as a DEI and impact coach for businesses, nonprofits, and entrepreneurs. And what she learned over that time was that making a lasting change wasn't about fixing old systems; it was about building a new one. In this seminal work, Trudi lays out a plan for all businesses, leaders, entrepreneurs, and coaches to remix business, so that equity and impact become synonymous with profit and power.

This user-friendly audiobook is filled with guidelines to help you write performance objectives, reviews, appraisals, and other performance documentation. The audiobook's tips and tools help you find language that's clear, descriptive, objective, and acceptable in today's workplace. Examples, questions, and activities will help you learn on your own, with your team, or with others in your organization.