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An accessible, light-hearted exploration into game theory. Haim Shapira describes what it is, why it is important, and how it can help us in our daily lives. This audiobook provides many humorous anecdotes and insightful examples of how our daily lives are affected by game theory. Game theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually.

If you aren't a fan of the "fluff" that comes along with most books and would much rather skip to the nuggets of wisdom and actionable content in a very easily absorbed and understood way including key takeaways - then I believe this summary of The Seven Habits of Highly Effective People is for you.

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.

Do you hope to be coached or be a great coach? Or wish that your organization could execute its coaching mandate? Mark Colgate's 8 Moments of Power is the missing piece for those hoping to orchestrate a coaching change. In this engaging book, Colgate takes us on a journey with humorous stories, case studies, and pragmatic frameworks, while examining how organizations can create a coaching system that designs for, and delivers, continuous feedback that simultaneously increases employee and customer engagement.

Did you know TikTok can supercharge your business? It’s true. No other app can deliver as many customers to you in such a short timeframe. You can gain followers and turn them into revenue streams in just a few months. These secrets and more are revealed in TikTok Playbook. Kevin outlines why the platform is essential for anyone with a business. Delivered in a friendly tone, this audiobook is everything you need to build a following, understand the algorithm, and generate income.

F--k Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

Is it possible to create a positive workforce in negative times? Yes, it is, says speaker, strategist and consultant Liz Jazwiec, RN. But first, you have to get real about how tough a job in healthcare really is and also about the negative things you and your staff members do to make it even tougher. In her audiobook, Liz gets real about all that and more. In her darkly humorous, ever-so-slightly sarcastic style - after all she was an ER nurse - she builds a case for the powerful benefits of a positive workplace.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Do you have a small business, but all the talk of tax returns and payrolls is weighing you down? Worried about an audit from the IRS? Look no further! Narrated with the beginner in mind, inside this detailed guide you’ll find everything you need to make perfect sense of the world of tax returns, deductions, and business finance.

This is not a story about failure, but it might as well be. When we don't define success in our own terms, finding our purpose, and carving our own path becomes impossible. How do you break the cycle so that you can be better at work and life? In this audiobook, Laura Gassner Otting teaches you how to ignore the rules that created your limits, align your energies and your actions, and do work that really matters so that you can live your best life.

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

Old-school closing is old news. In today's world, prospects are over-exposed to marketing and are sales-resistant. Use these closes to help our prospects move forward and say “yes” to our offers. Not every close is perfect for every prospect. We want a variety of closes. Let’s choose which close is best for our prospects, and most natural for us. Never be afraid of closing again. In fact, we will look forward to closing. Happy times ahead!

This is your go-to audiobook for everything sales recruiting. Dive in, learn, implement, and improve over time. This audiobook was written to empower you to accomplish every single one of your sales recruiting needs and goals.

With Business Breakthrough 3.0, you'll learn how to create a highly profitable organization that attracts and retains people who truly love their jobs. This isn't just another business book—it's a comprehensive guide to overcoming entrenched patterns and building a better future for your company. Whether you're a CEO, a manager, or an entrepreneur, the insights and strategies in this book will help you achieve breakthrough success.

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

It's time to untangle the mystery surrounding Artificial Intelligence (AI). Insurance business coach and bestselling author, Kevin Spann, invites you on an exhilarating journey that will show you how to harness the power of AI and its extraordinary potential to transform your business. In this practical guide, Kevin shares his inspiring hard-won insights, triumphs, and challenges as he integrates AI into every facet of his insurance business. You, too, can discover how to overcome your fear of AI to implement game-changing growth strategies.

If you're a creative writer interested in a freelance income stream, want to work from home, and need help selling your skills to small business, this inspiring book will get you launched with confidence. Ideal for creative writers, journalists, students and bloggers with great writing skills. Get these gold tips and strategies, and hit the ground running!

Learn a step-by-step process for how to become a professional speaker and earn paid speaking engagements. The author and narrator Dr. Kevin Snyder has keynoted speeches and training programs for over 1,000,000 people through 1,150+ audiences in all 50 states and numerous countries. In this audiobook, Kevin shares his blueprint for where to start in professional speaking and how to organize a successful business in speaking.

In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.