Publishing Business

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on screens. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.

Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want. Your marketing only works when it is a true reflection of you and your values. Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

The Talent War explores how US Special Operations Forces assess, select, and develop their world-class talent. You'll learn how to adopt a talent mindset, the single greatest weapon you can possess in the war for talent. When your organization reflects this mindset, you will hire, train, and develop the right people and put them in the best positions to make decisions that allow you to retake the advantage and win the war.

Prompt: Utiliza ChatGPT para revolucionar tu empresa pequeña y deja atrás a los competidores. ¿A veces sientes que llevar tu negocio es como una subida interminable? No estás solo. Pero, ¿y si tuvieras un arma secreta para no solo sobrevivir, sino realmente prosperar? La respuesta está en ChatGPT, una tecnología de inteligencia artificial que puede transformar tu negocio. Desde manejar quejas de clientes sin esfuerzo hasta recopilar datos valiosos, ChatGPT es como tener a un jugador estrella en tu equipo.

Lifestyle changes can be overwhelming: It’s hard to take on major goals without falling prey to self-doubt. But with kaizen, big goals become small, approachable steps. This Japanese method first made waves in the business world by launching Toyota to success; it also adds magic to Marie Kondo’s life-changing method of tidying up. As Kondo puts it: “You can take the first small step toward your dream today, and keep taking small steps to grow your passions.” Now, Sarah Harvey unlocks kaizen’s amazing potential to enhance our everyday lives.

For the past 10 years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture. Now for the first time, Rohit and his team of Non-Obvious trend curators reveal 10 revolutionary new megatrends that are transforming how we work, play, and live.

This modern parable tells the engagingly simple story of one man's journey of going from a life filled, yet unfulfilled. You'll find yourself walking in his footsteps in this easy-to-listen narrative packed with practical applications and a timeless process. Define what's most important you. Clarify your wants and heart's desire. Find your purpose. Tap into the power of your authentic self. Listen to The On-Purpose Person, year after to year, to better calibrate and navigate your good life into a great life.

In The Eagle and the Dragon, you'll follow one man's journey into the darkness of his own heart and witness the transformation of alcoholism, pain, and defeat into vision, character, and victory. Through Chris's powerful self-realization, you'll see how the human spirit can be either shackled by circumstance or freed from it....

"The Magic of Getting What You Want" by David J. Schwartz is a seminal work in the genre of self-help and personal development, serving as a guide for listeners aspiring to transform their lives through the power of goal setting, positive thinking, and proactive behavior. In this book, Schwartz extends the foundational concepts introduced in his earlier work by offering practical advice, actionable strategies, and inspirational anecdotes to illustrate how individuals can overcome obstacles, harness the power of their ambitions, and achieve success in both their personal and professional lives.

With up to date legislation and incredible industry insight, this audiobook is the only recruitment audiobook you'll need to start and run your own agency successfully. Josh Wellman's new audiobook The Recruitment Startup Success Plan is the perfect training manual for anyone interested in starting their own agency, whether you're new to the industry or a seasoned professional. After mentoring many new business owners since 2016, Wellman had put his teaching material together to create this easy, methodical listen for everyone to enjoy.

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

Best-selling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment.

To succeed in today's transforming business world, organizations need business intelligence capabilities to make smarter decisions faster than ever before. This updated second edition of Learn Power BI takes you on a journey of data exploration and discovery.

As you become a conscious salesperson, people who never would have done business with you in the past will suddenly start doing business with you. As you implement Matthew's techniques, you'll amplify your money magnetism, and you'll start to experience synchronicity in the sales process. Sales will seem to happen automatically.

In this book, Krista Mashore will share the specific techniques and strategies she used to build a coaching business from zero to over $1 million per month in just 4 ½ years.

Many real estate agents hit their stride only to realize that they became a slave to the business they worked so hard to build, but it doesn't have to be this way. You can run an extremely profitable real estate business that is still highly enjoyable—you just need to understand the structure, system, and sequence of building a rock-solid team.

Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.

How to Become a Miracle-Worker with Your Life is about a powerful ancient technique to solve any kind of problem in a permanent way. This technique, called Ho’oponopono, became well-known worldwide when it was used by a doctor to cure a ward of deranged dangerous prisoners without him having any type of personal contact with them. This tool is based on the principles of repentance, forgiveness, love, and gratitude. This almighty technique has a very wide application