Publishing Business

On a cold December night in 1991, a young boy with 17 cents in his pocket first set foot in the United States. Twenty years later that young man found himself the founder and CEO of a billion-dollar corporation. Daniel Milstein's harrowing story about how his mother, father and brother escaped the oppressive government of the USSR and immigrated to the United States and carved out a life for themselves has been described as the quintessential immigrant story of the era.

When you care enough to champion others, the workplace becomes happily infectious and the organization benefits in more ways than one.

We live in times of enormous change which-depending on how you look at it - can be thrilling or daunting. From climate change to economic woes to the coronavirus pandemic, we have a lot on our plates - maybe more than we think we can handle. We need new strategies for working with our anxieties, and perhaps even a new perspective. After all, what if these are really wonderful opportunities?

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.

Listen to stories from the best-selling The Magic of Metaphor. Narrated by the author Nick Owen, the stories are linked by banter between the magician and the apprentice. This work is a collection of stories designed to engage, inspire, and transform the listener. Some of the stories motivate, some are spiritual, and some provide strategies for excellence. All set out to promote positive feelings, encouraging confidence, direction, and vision.

In Being the Solution you'll learn about the Power Pause, a powerful transformational tool that changes your way of BEING relative to what you perceive to be a problem. The problem simply dissolves and disappears.

Do you hope to be coached or be a great coach? Or wish that your organization could execute its coaching mandate? Mark Colgate's 8 Moments of Power is the missing piece for those hoping to orchestrate a coaching change. In this engaging book, Colgate takes us on a journey with humorous stories, case studies, and pragmatic frameworks, while examining how organizations can create a coaching system that designs for, and delivers, continuous feedback that simultaneously increases employee and customer engagement.

If you aren't a fan of the "fluff" that comes along with most books and would much rather skip to the nuggets of wisdom and actionable content in a very easily absorbed and understood way including key takeaways - then I believe this summary of The Seven Habits of Highly Effective People is for you.

Do you have a small business, but all the talk of tax returns and payrolls is weighing you down? Worried about an audit from the IRS? Look no further! Narrated with the beginner in mind, inside this detailed guide you’ll find everything you need to make perfect sense of the world of tax returns, deductions, and business finance.

If you're a creative writer interested in a freelance income stream, want to work from home, and need help selling your skills to small business, this inspiring book will get you launched with confidence. Ideal for creative writers, journalists, students and bloggers with great writing skills. Get these gold tips and strategies, and hit the ground running!

When someone asks what you do, is your first response: “I’m a salesperson”? If you’re in the wedding and event industry, that’s not likely the case. Actually, if you’re in almost any service business that’s not going to be your answer. While I teach, train, and write about sales, it’s not my answer, either. If you’re like many wedding and event pros, you love providing your products and services to couples, companies, and customers more than you like the sales part.

In the last 25 years, I have taken over many failing businesses, and each time I took it as a challenge to see if I could improve that business. I am happy to report that my success rate is around 85 percent. I take a time tested step-by-step marketing approach and make sure every step is followed and completed - some of which I have shared through my blog and podcast, but I have decided to summarize them all in this book, so they are easy to find under one roof, so to speak.

F--k Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.

Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multimillion dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.

Comment transformer votre état d'esprit et atteindre vos objectifs professionnels sans vous sentir dépassé, même si vous débutez.

Generative Artificial Intelligence Revealed is a comprehensive guide that educates business leaders on balancing short-term risks with long-term positioning to harness the power of generative AI, stay ahead of the competition, and effectively lead their organizations through change.

Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and the Parts & Service departments.

In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Are you ready to master the ever-changing landscape of social media marketing and transform your business? With Social Media Marketing Blueprint by Blake Preston, you can learn to navigate digital advertising strategies and gain the insights you need to grow your business.