Publishing Business

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems—from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?”

In 25 Hours a Day, Nick shares the lessons he learned while building his business as a member of the US Army. He grew that business to seven figures by flipping the switch and going all in - then breaking that switch so he could never go back. Now, Nick wants to help you transform your life by embracing the suck, living like you’ve got an extra hour, and harnessing the power of “one more”. By applying these simple lessons, you’ll radically improve your chances of success.

BREAKING TWITTER takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time—Elon Musk—and the company that represents our culture’s dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides.

Explore the universe of potential buyers. Learn how to assemble a team of expert advisors to prepare your business for sale. Walk step by step through a typical investment-banker-led midmarket sale process from start to finish. Adam Coffey has spent the last 20 years as CEO of three private-equity-backed national service companies. Through his experience executing a buy-and-build strategy, he has bought and sold more than 100 companies ranging in size from $1 million to $1 billion. Selling your business is an art.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

I’m missing out on my life. What’s wrong with me? If that’s ever crossed your mind, and if you know there’s more to life than what you’ve been living, this audiobook is for you. It sucks to acknowledge that you are what’s keeping you from the life you want. You sacrifice what you want most for what you want in the moment. You know everything you’re supposed to do, and yet you feel stuck - limited by your past, overwhelmed by your future - in a purgatory of your own behavior.

The new female manager’s encyclopedia - how to lead like a pro and spin teamwork into value, even with little experience! If you’ve been newly appointed to a managerial position with a few years of experience under your belt…you may struggle to get used to your peers calling you “boss”. However, it would help if you weren’t afraid to embrace leadership roles - you earned every right to excel, and your boss must have noticed something exceptional in you, so don’t downplay yourself.

What a rush it will be when you conclude job interviews knowing that you nailed them. If you follow the advice in this book, you should experience that feeling every time you walk out of an interview.

Discover what 20 successful entrepreneurs say is the one thing that led them from where they were to where they are today—from struggling to make ends meet, living paycheck to paycheck, and feeling defeated…to experiencing what it’s like to have more than enough, doing work they love, and living lives of contribution. Each author-entrepreneur shares vulnerable stories of moving from a place of pain and lack to a place of impact and abundance. Whether you run a brick-and-mortar business, sell physical products online, or coach clients, you will find stories that will inspire you.

This step-by-step guide leads you easily and clearly to successfully create the life you truly want and finally move from hoping to having.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

When the real estate market gets hot, it’s the investors who know the ins and outs of negotiating with sellers (and with agents, banks, contractors, and other institutions) who will get the deal. And it’s those same investors who will get their properties sold for top dollar and minimal stress!

When a young protégé learns his friend and mentor is dying, he comes back to spend the final months of his life with him. Through their profound and inspiring discussions, we learn the importance of embracing who we really are, and the factors that truly determine a successful life. Told in the context of what it means to be a great leader, this story will forever enhance the way you look at your purpose in life. Because as the protege learns, we’re all leaders.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Starting a business involves so much more than writing a business plan—but don’t let that put you off! The secret to making it work is to follow a clear blueprint that covers not just the basics, but allows you a comprehensive understanding of what building a successful business looks like… and you’ve just found it. Inside this detailed yet easy-to-follow manual, you’ll find everything you need to know to build a business primed for success.

As you walk with David, the main character, he shares how he is feeling victimized by life. Through serendipity he meets some wise guides, Ted and Sophia, who show David how he can move from feeling like a victim to being a creator of his own life. The Power of TED* offers a powerful alternative to the Karpman Drama Triangle with its roles of victim, persecutor, and rescuer. The Empowerment Dynamic (TED) provides the antidote roles of creator, challenger, and coach - and a more positive approach to life's challenges.

Do you want to be a better leader? Raise the threshold of your pain. Do you want your church to grow or your business to reach higher goals? Reluctance to face pain is your greatest limitation. There is no growth without change, no change without loss, and no loss without pain. Bottom line: if you're not hurting, you're not leading. But this book is not a theological treatise on pain. Rather in Leadership Pain, Samuel Chand - best-selling author recognized as "the leader's leader" - provides a concrete, practical understanding of the pain we experience.

Science has figured out a lot of interesting aspects of self-discipline and willpower, but most of this knowledge is buried deep inside long, boring scientific papers. If you'd like to benefit from these studies without actually reading them, this audiobook is for you. I've done the job for you and researched the most useful and viable scientific findings that will help you improve your self-discipline.

The five Titans of Industry discussed in this series are, without a doubt, the most influential and impactful men in American history. Without any one of them, the entire landscape of the US would be different. They are the founders of the American economy.