Publishing Business

"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

"Work-life balance" isn't making anyone happy. The pandemic helped catalyze a cultural shift of workers redefining themselves beyond what they do for a living. Now, it's time for you to rethink your role as a leader in the nexus of work and life. In Work-Life Bloom: How to Nurture a Team That Flourishes, award-winning author Dan Pontefract contends that a thriving workplace isn't about employee engagement levels, nor is it predicated on your team members bringing their "best selves" to work. Instead, it requires you to support the people you manage so they can be their best in work and life.

Tech Leadership is a detailed blueprint for career development in a dynamic industry. If you like empowering others, accomplishing big things, and gaining insights from today’s visionaries, then you’ll love Andrew Swerdlow’s seasoned wisdom and mentorship.

In the world of entrepreneurship, hustling and grinding will earn you a badge of honor. In the Kingdom of God, it is an inferior substitute for working by the infinite power of God's grace. For the past five years, Christ-centered entrepreneurs have turned to this celebrated guide to grow in the Biblical truth of God’s empowering grace in business.

Do you want to be a better leader? Raise the threshold of your pain. Do you want your church to grow or your business to reach higher goals? Reluctance to face pain is your greatest limitation. There is no growth without change, no change without loss, and no loss without pain. Bottom line: if you're not hurting, you're not leading. But this book is not a theological treatise on pain. Rather in Leadership Pain, Samuel Chand - best-selling author recognized as "the leader's leader" - provides a concrete, practical understanding of the pain we experience.

With its winning mix of gripping narrative and easy-to-implement performance-raising tips, this book has become a best-selling classic. It’s garnered five-star reviews and wide-ranging endorsements - from Sebastian Coe and Dame Kelly Holmes to Lord Digby Jones.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

Though it's a potentially lucrative enterprise, the reality of independent consulting seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines.

This audiobook is about how we all have a state of perfect mental health and wisdom inside us that can only be covered up by our own thinking and how our use of our power of thought creates the "reality" we see, out of which we then think, feel, and act. Here are 10 simple but profound truths for living well, arising from three spiritual facts that once grasped or truly realized can transform one's life.

Get Your S.H.I.P. Together: The Wealthy Travel Agent Guide to Sales is a comprehensive, step-by-step guide for both new and experienced salespeople alike. Dan's "No-BS" style and personal anecdotes bring real, actionable advice to life to help listeners achieve their sales and business goals. It’s not just for travel professionals. If you are in any commission-based field, where you don't own the product, and get paid upon delivery or closing - you can benefit from this audiobook.

Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.

At the turn of the last century, the Guggenheim family ran the most powerful mining conglomerate on earth. Decades later came the Guggenheim museum, which became the hub of the world’s most powerful art brand. In between, the Guggenheim name was uttered in every field from aviation to politics, from journalism to rocketry.

Are you a new supervisor or an experienced manager assigned to a new team? Are you experiencing overwhelm or self-doubt? Are you uncertain of where to begin? By listening to From Supervisor to Super Leader, you will know how to build a high-performing team. Shanda K. Miller’s book will teach you the lessons she learned in her 20+ years of experience as a team leader. Lessons that will transform your work life.

Nobody gets their real estate license to be mediocre—so what do you do if your business has stagnated? If 80 percent of sales go through the top 20 percent of real estate agents, making it into that top tier is what matters most in the competitive landscape of real estate sales. Once you beat your competition, you can run a thriving, fun, and lucrative business with more leads and clients than you know what to do with.

Do you want to know how to be happy, all the time, no matter what's going on around you? Sure you do. But before you can experience that, you must be able to answer 2 questions: What is happiness...really? How can you get from where you are now into that Experience? The Ultimate Key to Happiness will offer unusual answers to you.

Deepen your creativity and strengthen your influence as a leader and coach. How do I, and my clients, learn from our reactive habits instead of pushing them away? Why do the same habits keep reappearing in the first place? How can my drama patterns show me the way to being the person I want to be? If you're familiar with David Emerald's teaching story, The Power of TED* (*The Empowerment Dynamic), you will recognize the main character in this audiobook: Sophia, the coach who walks with Ted and David.

In a small cafe at a location so remote it sits in the middle of the middle of nowhere, John - a man in a hurry - is at a crossroads. Intent only on refueling before moving along on his road trip, he finds sustenance of an entirely different kind. In addition to the specials of the day, the cafe menu lists three questions all diners are encourage to consider. Why are you here? Do you fear death? Are you fulfilled?

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

An accessible, light-hearted exploration into game theory. Haim Shapira describes what it is, why it is important, and how it can help us in our daily lives. This audiobook provides many humorous anecdotes and insightful examples of how our daily lives are affected by game theory. Game theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually.