Publishing Business

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

In a world chasing titles, trophies, status, and things, ValYouShip offers a major mind shift: your true value isn’t something you earn—it’s something you embody. Entrepreneur and cultural innovator Mark Lamoncha reveals the most powerful brand you’ll ever wear is the one you live.

ROI Reimagined introduces 11 revolutionary ways to measure business success in the modern marketplace: Return on Inspiration – How well do you motivate your people? Return on Integrity – Do customers trust your brand? Return on Inclusion – Does your business reflect the world you serve? Return on Innovation – Are you evolving fast enough to stay relevant? And 7 more game-changing metrics that forward-thinking leaders are already using to outperform their competition. Why settle for measuring the past when you could be shaping the future?

As leaders or parents (or both), navigating difficult conversations is part of our job description. How do we keep calm and achieve a productive outcome, all while keeping our relationships intact? The secret is curiosity. It is the innovation-driving, emotion-calming skill that comes so naturally to us as kids but gets buried so easily beneath our busy, multitasking lifestyles as adults. The good news is that we just have to relearn what we already know!

Learn a step-by-step process for how to become a professional speaker and earn paid speaking engagements. The author and narrator Dr. Kevin Snyder has keynoted speeches and training programs for over 1,000,000 people through 1,150+ audiences in all 50 states and numerous countries. In this audiobook, Kevin shares his blueprint for where to start in professional speaking and how to organize a successful business in speaking.

Healthcare must provide higher quality care at a lower cost. Studer Group's Engagement Model is the key. If you're seeking to create a culture of high engagement, you're not alone. Great clinical quality depends on it. Price pressures demand it. Where engagement doesn't exist, all stakeholders suffer. By making engagement a core competency, you can reduce turnover, prevent physician burnout, improve clinical outcomes, and solidify trust in caregivers.

Two Robert Updegraff classics in work and business come together for the first time to show a new generation of visionaries and entrepreneurs how to truly work smarter and not harder! The Subconscious Mind in Business: A Six Hour Day for Executives explains how business executives and owners can lower hours worked while boosting productivity by employing both minds: conscious and subconscious. Obvious Adams: The Story of a Successful Businessman is the enduring classic about a young man whose ability to spot the obvious raises his position high up in the ranks in the advertising world.

Learn how Jack Gray, a successful and ambitious entrepreneur with an MBA, hit rock bottom financially but turned it all around and gained more wealth than he ever dreamed,within just a few months! He now spends his time sharing the tools and strategies he created to live his financial dreams.

Tech Leadership is a detailed blueprint for career development in a dynamic industry. If you like empowering others, accomplishing big things, and gaining insights from today’s visionaries, then you’ll love Andrew Swerdlow’s seasoned wisdom and mentorship.

“Os 7 Hábitos das Pessoas Altamente Eficazes” é um manual para todas as pessoas que desejam ser bem-sucedidas, seguir em frente e descobrir seu potencial. Covey revela um passo a passo para viver com justiça, integridade, trabalho e dignidade humana–princípios que nos proporcionam a segurança para nos adaptarmos à mudança, bem como sabedoria e força para tirar proveito das oportunidades criadas pela mudança.

Part of being an executive is leading companies to success. As such, when an executive is experiencing extreme and prolonged stress, anxiety, isolation, and depression - what I’m calling “executive loneliness” - they often do nothing to address it for fear of appearing unsuccessful. Not addressing it exacerbates the negative and difficult feelings to the point where it becomes more and more difficult for them to function. It takes a toll on their whole life.

This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals like choosing the right advertising funnels or converting customers and lifetime value, but he also includes data, statistics, and anecdotes as evidence for his strategies. The Hawke Method will do for business and marketing what Dale Carnegie did for interpersonal relationships with How to Win Friends and Influence People.

From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a road map for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how COVID-19 will reshape every aspect of consumer life, including the very essence of why we shop.

Leading people isn’t supposed to be easy—it’s supposed to be challenging. And yet, most leadership books act like you just need a 10-step framework and a vision board to become the next great leader. (Spoiler alert: That’s not how it works.)In How to Suck as a Leader, Travis Dalrymple (leadership coach to 7- and 8-figure business owners) flips the script on leadership advice. Instead of telling you what to do, he’ll show you what not to do—because sometimes, the best way to learn is by recognizing what terrible leadership actually looks like.

In The Eagle and the Dragon, you'll follow one man's journey into the darkness of his own heart and witness the transformation of alcoholism, pain, and defeat into vision, character, and victory. Through Chris's powerful self-realization, you'll see how the human spirit can be either shackled by circumstance or freed from it....

Welcome to How to Create a New eBook Using ChatGPT and Convert it to a New Audiobook for Free to Sell on Amazon in 2023! This comprehensive guide will explore innovative methods to leverage AI technology and free resources to create and monetize your content on Amazon's platform.

Twenty-two famously successful men and women share their personal stories of success, their wisdom, and their most valuable advice to help you navigate your own career journey ahead with confidence, purpose, and direction. This book offers practical, fundamental guidance for anyone who aspires to enjoy true success and happiness in their work and life. It also provides valuable advice for parents on how to inspire and prepare their children.

This comprehensive guide provides practical, actionable strategies designed to help you confront life’s challenges and attain personal and professional fulfillment. With insights derived from scientific research, relatable success stories, and time-tested techniques, this book unveils a structured program to disrupt detrimental habits, instill positive ones, and nurture the mental fortitude required for constant and never-ending growth.

You know those days when everything just feels off? Maybe you had a rough morning, a frustrating meeting, or a tense chat with your partner. You move through life like a ball bouncing around in a pinball machine, reacting to every bump and beep. But what if you could turn that chaos into something productive? What if you could take those intense emotions and channel them into better conversations, stronger relationships, and a sense of calm? This book is your guide to mastering emotional intelligence—a skill that can completely transform how you handle your world.

Nothing in business is a mystery. Success comes through careful study and dedication to the process. I was a professional hockey player who grew up in a hockey family. My dad is Al Rollins, NHL player and professional coach. In my childhood and as a young man, I was surrounded by the greats: Gordie Howe, Bobby Hull, and Wayne Gretzky. I was lucky enough to learn a lot from them about life, sportsmanship, and excellence. But this is not a hockey book.