Publishing Business

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

If you're a creative writer interested in a freelance income stream, want to work from home, and need help selling your skills to small business, this inspiring book will get you launched with confidence. Ideal for creative writers, journalists, students and bloggers with great writing skills. Get these gold tips and strategies, and hit the ground running!

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

The life story of Gary Gygax, godfather of all fantasy adventure games, has been told only in bits and pieces. Michael Witwer has crafted a dynamic, dramatized biography of Gygax from his childhood in Lake Geneva, Wisconsin, to his untimely death in 2008. Gygax’s magnum opus, Dungeons & Dragons, would explode in popularity throughout the 1970s and ’80s and irreversibly alter the world of gaming. Gygax’s involvement in the industry lasted long after his dramatic and involuntary departure, and his footprint can be seen in the role-playing genre he is largely responsible for creating.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

The Talent War explores how US Special Operations Forces assess, select, and develop their world-class talent. You'll learn how to adopt a talent mindset, the single greatest weapon you can possess in the war for talent. When your organization reflects this mindset, you will hire, train, and develop the right people and put them in the best positions to make decisions that allow you to retake the advantage and win the war.

A mainstream sales book has yet to fully explore the linkages between the law of attraction and effective selling. As it applies to sales, this knowledge was hidden for decades within plain sight in self-help texts like The Secret, Think & Grow Rich, and As a Man Thinketh. Every savvy rep is already knee-deep into understanding some flavor of this material. However, you may still need practical tools to directly apply it as an operating system to create massive results in your daily lives.

In this book, I will outline the different levels of care that your agency might provide according to the need you see in your community. This could range from simple companion care services with light housekeeping and friendly faces, to more skilled nursing and palliative care. The fact is that you need not be personally professionally skilled to be an agency director. You can have a heart for starting the business, do the back-end work, and hire trained professionals to work for you. I’ll show you how!

Do unproductive habits and time management issues hinder your progress? Are you facing financial struggles, limited support networks, and daunting obstacles on your path to success? Imagine conquering self-doubt, setting and achieving goals with precision, and developing an unbreakable mindset for success. With this book, you’ll master self-discipline, effective time management, and the art of building supportive networks, addressing every challenge you face on your journey to success.

Tying our shoes, brushing our teeth, and driving the same route every day - all are habits. So why can't we create three automatic habits that effortlessly move us to network marketing success? Well, we can. Every new distributor needs habits. Every experienced leader needs habits. When our team has habits that build consistently, we can push our business into momentum.

In From Source to Sold, respected industry connectors Radu Palamariu and Knut Alicke uncover fascinating answers to these important questions and many more through interviews with more than two dozen veteran supply chain leaders.

Do you want to be a better leader? Raise the threshold of your pain. Do you want your church to grow or your business to reach higher goals? Reluctance to face pain is your greatest limitation. There is no growth without change, no change without loss, and no loss without pain. Bottom line: if you're not hurting, you're not leading. But this book is not a theological treatise on pain. Rather in Leadership Pain, Samuel Chand - best-selling author recognized as "the leader's leader" - provides a concrete, practical understanding of the pain we experience.

A man finds himself on the top step of a stepladder; a woman removes the guard to her machine; a worker is not wearing her safety glasses in the plant. Why do these folks do these things? One tendency is to blame workers for safety errors and label their personal failings as the cause. Labeling does not solve the problems. These tendencies build dysfunctional management practices that create fear associated with your safety programs. I want to teach you a better way to analyze behaviors to understand why your employees were put in a position to take the risk in the first place.

Dr. Grow is dean of workplace sanity education for the Workplace Sanity Group; a team dedicated to improving interpersonal communication and effectiveness in the workplace. His PhD is in Educational Leadership with a focus on adult education and training and its application in organizational development. He has been overseeing both public and private operations for over 20 years. His work experience includes training and support team member and international program manager at Microsoft and organizational development manager on the West Coast for Green Mountain Coffee Roasters.

An Introduction to Celebrity Protection and Touring offers a peek behind the scenes of the close protection industry, more commonly known as the bodyguard business. More than the stereotypical bullet blocker, the modern protection specialist is a skilled practitioner who utilizes verbal judo much more than its physical counterpart. With real world advice, tactics and techniques on how to identify and defeat potential attackers, as well as covering everything from dealing with overzealous fans, to hyper-aggressive paparazzi, this audiobook offers proven solutions.

Enjoy this enormous combo of books about various business-related topics!

Best-selling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment.

With a flair for storytelling that has inspired teams at Amazon, Starbucks, Microsoft, and the Society of Human Resource Management, Koenig shares his own compelling leadership journey as well as those of leaders from health care, government, tech, the military, professional sports, and more. Radical Humility is packed with dozens of no-nonsense tools and practical takeaways, making it the ultimate actionable blueprint for a new type of leader for a new type of world.

Evolve: The Path to Trauma-Informed Leadership is an invitation to examine our relationship with work and our experienced trauma as humans, both personal and collective, to create a new paradigm. The events of the past few years, including COVID-19, Black Lives Matter, environmental instability, and economic uncertainty have led to profound societal shifts. We are rethinking our priorities and beliefs, and importantly, how we exist in relation to others. Radical change has occurred both at home and at work, which requires us to lead in new, more authentic, and vulnerable ways. More human ways.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.