Publishing Business

Storytelling is an essential business skill. We use stories in a variety of ways to attract customers, partners, investors, and build our team. Your audience needs to understand why you do what you do, and your powerful storytelling skills must emotionally hook them. A pie chart can’t communicate emotionally the way stories do. This book will teach you how to put your listeners in a “Mind Movie” so that they see it, taste it, smell it, touch it, and most of all, feel it—so that your leadership becomes magnetic, memorable, and impactful to drive the results you seek.

Master word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

Have you ever felt stuck as a leader? What if the one thing holding you back was the very thing holding your team back? Have you ever been overwhelmed by the many philosophies of great leadership? Many strive for a management role, but very few actually get good at it once they’re in the position. Most tend to overinvest in sales and recruiting while underinvesting in developing quality leaders.

What type of leadership is needed in a moment that demands adaptive change? Tod Bolsinger, author of Canoeing the Mountains, is uniquely positioned to explore the qualities of adaptive leadership in contexts ranging from churches to nonprofit organizations. He deftly examines both the external challenges we face and the internal resistance that holds us back. When reflection and relationships are combined into a life of deliberate practice, leaders become both stronger and more flexible.

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.

As with any specialized field, the language and terminology used in the legal profession can be complex and specific. Without a solid grasp of legal terminology, it can be difficult for law students to understand the material they are studying, communicate effectively with their professors and classmates, and ultimately practice law with confidence.

Get Your S.H.I.P. Together: The Wealthy Travel Agent Guide to Sales is a comprehensive, step-by-step guide for both new and experienced salespeople alike. Dan's "No-BS" style and personal anecdotes bring real, actionable advice to life to help listeners achieve their sales and business goals. It’s not just for travel professionals. If you are in any commission-based field, where you don't own the product, and get paid upon delivery or closing - you can benefit from this audiobook.

The five Titans of Industry discussed in this series are, without a doubt, the most influential and impactful men in American history. Without any one of them, the entire landscape of the US would be different. They are the founders of the American economy.

Have you ever wondered what separates people who think bigger from people who set their bars low? What makes one person accept low standards and another person constantly raise them? What drives a person who's optimizing every single aspect of her life, and what causes another person to maintain the status quo? I found this topic so fascinating, I decided to find out the answer for myself and write a book about it.

This printing of Men and Rubber: The Story of Business by Harvey S. Firestone is part of the Farnam Street Timeless Classics Series, where we continue with our goal of "mastering the best of what other people have figured out".

In a market of rising interest rates, real estate investors need strategies that maximize returns. That's where short-term rentals shine, delivering 2-3X the cash flow of traditional rentals—but with Airbnb’s meteoric growth comes fierce competition. You need a proven framework to stand out and succeed. That's exactly what you'll find in Short-Term Rental Strategy.

Learn a step-by-step process for how to become a professional speaker and earn paid speaking engagements. The author and narrator Dr. Kevin Snyder has keynoted speeches and training programs for over 1,000,000 people through 1,150+ audiences in all 50 states and numerous countries. In this audiobook, Kevin shares his blueprint for where to start in professional speaking and how to organize a successful business in speaking.

What’s it like to start a company, build it to national success, and then see it sold out of bankruptcy? This is the true story of Greg Vetter. He and his brothers started their salad dressing company based on their mother’s secret recipe. Tessemae’s All Natural went from the Vetter kitchen, to local sensation, to national distribution. But the brothers quickly found out that starting a company is easy. Keeping it going is hard.

The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today’s law firms. In The Client-Centered Law Firm, legal technology expert Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren’t opposing ideas. With this approach, they drive each other.

This audiobook is about how we all have a state of perfect mental health and wisdom inside us that can only be covered up by our own thinking and how our use of our power of thought creates the "reality" we see, out of which we then think, feel, and act. Here are 10 simple but profound truths for living well, arising from three spiritual facts that once grasped or truly realized can transform one's life.

No one disputes that LinkedIn is the world’s biggest job market. So it’s about time that someone with the inside scoop explained how to make the most of it. Here, from two LinkedIn experts and former employees, is the definitive guide that demystifies the massive site and gives every listener—from the newly minted college graduate to the midlife career-changer—the most important strategies to win the modern job search game. Clear, lively, and decidedly practical, Linked shows how to burnish your personal brand so recruiters come to you.

Most of us are quite relaxed and confident when we're with our friends and family. We can tell a story or even tell a joke. But put us on a platform and we can feel very different. When we speak to an audience, we often put on a public mask; and use a different voice. Why can't we seem to be ourselves when we give a talk? In this audiobook, we will look at all aspects of spoken communication, from structure right through to delivery. We will learn how to have a conversation with our audience - to be ourselves - so that we connect with them every time we speak.

Are you ready to transform your small business into an unstoppable empire? Dive into "Scaling Your Business: Strategies for Building, Scaling up, and Sustaining Your Small Business Empire Beyond Entrepreneurship", a compelling guide crafted for ambitious entrepreneurs like you who are determined to break through the glass ceiling and achieve extraordinary growth.

A thrilling business fable about speed, leadership, and organizational change, inspired by the world of Formula 1 motor racing.

J. P. Morgan is more than just the name on one of the largest banks in America. He was a man who altered the course of American finance and the chief financier for the strategic interests of the titans of the day, such as Carnegie and Rockefeller. He also financed new and ingenious technologies developed by Thomas Edison and was a visionary who saw the potential in Nikola Tesla. Hear all about him and find areas that you may have in common with this towering titan.