Research Career
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- Auteur(s): Andy Nairn
- Narrateur(s): Neil Glasgow
- Durée: 5 h et 3 min
- Version intégrale
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Au global
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Histoire
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- Narrateur(s): Neil Glasgow
- Durée: 5 h et 3 min
- Date de publication: 2021-07-06
- Langue: Anglais
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Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- Auteur(s): Carla Diana
- Narrateur(s): Justis Bolding
- Durée: 6 h et 5 min
- Version intégrale
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Au global
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Histoire
Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- Narrateur(s): Justis Bolding
- Durée: 6 h et 5 min
- Date de publication: 2021-05-06
- Langue: Anglais
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. But the reality is, these first-generation "smart" products aren't very smart - yet....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Selling with Heart
- Growing Your Business with Authenticity and Trust
- Auteur(s): Kym Cousins
- Narrateur(s): Kym Cousins
- Durée: 5 h et 43 min
- Version intégrale
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Au global
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Histoire
Today, more than ever, buyers are craving "human-to-human" contact and the meaningful connections that have been lost in the big wide world of overly curated social media and impersonal chat bots. This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset.
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Selling with Heart
- Growing Your Business with Authenticity and Trust
- Narrateur(s): Kym Cousins
- Durée: 5 h et 43 min
- Date de publication: 2020-07-15
- Langue: Anglais
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Today, more than ever, buyers are craving "human-to-human" contact and the meaningful connections that have been lost in the big wide world of overly curated social media and impersonal chat bots....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Customer-Driven Disruption
- Five Strategies to Stay Ahead of the Curve
- Auteur(s): Suman Sakar
- Narrateur(s): Tristan Wright
- Durée: 5 h et 27 min
- Version intégrale
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Au global
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Histoire
Disruption - the brutal roiling of markets, the decline of long-established brands and products, and the rise of new upstarts - drives business failure and success. Most people think technology causes disruption, but technology merely enables it. Changing customer needs cause disruptions, and too many businesses get caught unaware. Suman Sarkar offers proven strategies that will enable any business to stay radically close to its customers and address their evolving needs.
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Customer-Driven Disruption
- Five Strategies to Stay Ahead of the Curve
- Narrateur(s): Tristan Wright
- Durée: 5 h et 27 min
- Date de publication: 2019-09-03
- Langue: Anglais
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Businesses worry about new technologies, but customers are the ultimate disruptors - Suman Sarkar offers bold strategies for making sure you understand your customers and keep up with their ever-changing needs....
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Prix courant: 25,20$ ou 1 crédit
Prix réduit: 25,20$ ou 1 crédit
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Killer Copywriting and Killer Copywriting Revolution
- Master the Art of Writing Copy That Sells (Two Book Bundle)
- Auteur(s): William Swain
- Narrateur(s): Austin Stoller
- Durée: 5 h et 5 min
- Version intégrale
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Au global
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Histoire
Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that motivate people to take action.
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Killer Copywriting and Killer Copywriting Revolution
- Master the Art of Writing Copy That Sells (Two Book Bundle)
- Narrateur(s): Austin Stoller
- Durée: 5 h et 5 min
- Date de publication: 2019-07-05
- Langue: Anglais
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Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance and earn recognition. I’m going to show you how....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Auteur(s): Craig Wilson
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior.
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The Compass and the Nail
- How the Patagonia Model of Loyalty Can Save Your Business, and Might Just Save the Planet
- Narrateur(s): Kyle Tait
- Durée: 5 h et 43 min
- Date de publication: 2019-05-14
- Langue: Anglais
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The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Craig Wilson outlines game-changing insights for providers who desire fiercely loyal behavior....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Auteur(s): Jim Stengel, Tom Post
- Narrateur(s): Jim Stengel
- Durée: 6 h et 53 min
- Version intégrale
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Histoire
Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrateur(s): Jim Stengel
- Durée: 6 h et 53 min
- Date de publication: 2017-09-05
- Langue: Anglais
- Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Can't Buy Me Like
- How Authentic Customer Connections Drive Superior Results
- Auteur(s): Bob Garfield, Doug Levy
- Narrateur(s): Lee Han
- Durée: 6 h et 28 min
- Version intégrale
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Au global
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Performance
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Histoire
Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way... As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensitized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like.
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Can't Buy Me Like
- How Authentic Customer Connections Drive Superior Results
- Narrateur(s): Lee Han
- Durée: 6 h et 28 min
- Date de publication: 2013-04-11
- Langue: Anglais
- Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media....
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Prix courant: 25,92$ ou 1 crédit
Prix réduit: 25,92$ ou 1 crédit
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Auteur(s): Geoffrey Colon
- Narrateur(s): Geoffrey Colon
- Durée: 6 h et 14 min
- Version intégrale
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Au global
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Histoire
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Narrateur(s): Geoffrey Colon
- Durée: 6 h et 14 min
- Date de publication: 2016-07-15
- Langue: Anglais
- A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Internet Reputation Management for Businesses
- Auteur(s): Guillermo "William" Rivas
- Narrateur(s): Jason McCoy
- Durée: 6 h et 33 min
- Version intégrale
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Au global
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Histoire
Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.
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Internet Reputation Management for Businesses
- Narrateur(s): Jason McCoy
- Durée: 6 h et 33 min
- Date de publication: 2013-03-28
- Langue: Anglais
- Internet Reputation Management For Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Everyone's a Critic
- Winning Customers in a Review-Driven World
- Auteur(s): Bill Tancer
- Narrateur(s): Sean Pratt
- Durée: 6 h et 10 min
- Version intégrale
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Au global
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Histoire
How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.
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Everyone's a Critic
- Winning Customers in a Review-Driven World
- Narrateur(s): Sean Pratt
- Durée: 6 h et 10 min
- Date de publication: 2014-10-16
- Langue: Anglais
- Tancer's fascinating stories and data-driven research show how online reviews can be a huge help to business owners, once they learn how to leverage them....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Auteur(s): Steve Curtin
- Narrateur(s): Sean Pratt
- Durée: 6 h et 29 min
- Version intégrale
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Au global
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Histoire
Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and many examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!
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Delight Your Customers
- 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
- Narrateur(s): Sean Pratt
- Durée: 6 h et 29 min
- Date de publication: 2013-07-02
- Langue: Anglais
- This audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- Auteur(s): Noah Kerner, Gene Pressman
- Narrateur(s): Johnny Heller
- Durée: 5 h et 12 min
- Version intégrale
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Au global
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Histoire
Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"
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Chasing Cool
- Standing Out in Today's Cluttered Marketplace
- Narrateur(s): Johnny Heller
- Durée: 5 h et 12 min
- Date de publication: 2007-05-29
- Langue: Anglais
- Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business....
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Prix courant: 23,14$ ou 1 crédit
Prix réduit: 23,14$ ou 1 crédit
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The Age Curve
- How to Profit from the Coming Demographic Storm
- Auteur(s): Kenneth W. Gronbach
- Narrateur(s): Max Bloomquist
- Durée: 6 h et 6 min
- Version intégrale
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Au global
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Performance
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Histoire
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.
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The Age Curve
- How to Profit from the Coming Demographic Storm
- Narrateur(s): Max Bloomquist
- Durée: 6 h et 6 min
- Date de publication: 2008-07-02
- Langue: Anglais
- For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers....
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Prix courant: 26,00$ ou 1 crédit
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Auteur(s): Libby Gill
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
- Version intégrale
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Au global
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Histoire
Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
- Date de publication: 2013-08-06
- Langue: Anglais
- Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Auteur(s): Dimitri Maex, Paul B. Brown
- Narrateur(s): Steve Kramer
- Durée: 6 h et 53 min
- Version intégrale
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Au global
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Performance
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Histoire
Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added to the trove of data.
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Sexy Little Numbers
- How to Grow Your Business Using the Data You Already Have
- Narrateur(s): Steve Kramer
- Durée: 6 h et 53 min
- Date de publication: 2012-09-04
- Langue: Anglais
- Imagine if you could identify your business's most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Auteur(s): Steve Lohr
- Narrateur(s): Steve Lohr
- Durée: 6 h et 33 min
- Version intégrale
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Au global
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Histoire
Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Narrateur(s): Steve Lohr
- Durée: 6 h et 33 min
- Date de publication: 2015-03-10
- Langue: Anglais
- Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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Unthinking
- The Surprising Forces Behind What We Buy
- Auteur(s): Harry Beckwith
- Narrateur(s): L. J. Ganser
- Durée: 6 h et 48 min
- Version intégrale
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Au global
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Performance
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Histoire
To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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Unthinking
- The Surprising Forces Behind What We Buy
- Narrateur(s): L. J. Ganser
- Durée: 6 h et 48 min
- Date de publication: 2011-01-26
- Langue: Anglais
- Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith reveals some surprising, even startling, truths and discoveries about what motivates us....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Free Innovation
- Auteur(s): Eric von Hippel
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
- Version intégrale
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Histoire
In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
- Date de publication: 2016-11-18
- Langue: Anglais
- In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm"....
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The Business Case for Love
- How Companies Get Bragged About Today
- Auteur(s): Marc Cox
- Narrateur(s): Matthew Lloyd Davies
- Durée: 6 h et 25 min
- Version intégrale
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Au global
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Performance
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Histoire
Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.
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The Business Case for Love
- How Companies Get Bragged About Today
- Narrateur(s): Matthew Lloyd Davies
- Durée: 6 h et 25 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people....
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Prix courant: 18,83$ ou 1 crédit
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