Research Career

In Making Millions, Going Broke, Gary Arblaster provides you with a firsthand look at the most basic characteristics he has witnessed working with people since 1994 who have retired well. He not only provides a behind the scenes look of the financially independent, he also provides you with thought-provoking questions for you to consider in your own financial situation.

Narrating Audible Books at Home: A Step-by-Step Guide by Rachel Edwards is a practical guide for authors who want to narrate and produce their own audiobooks. It provides a framework for creating Audible books from the comfort of home through a do-it-yourself approach. The book covers the entire process of audiobook creation, from making the initial decision to narrate your work, setting up accounts, preparing your studio space and equipment, techniques for quality narration, editing audio files, uploading to ACX, troubleshooting issues, calculating costs, and marketing the finished product.

This book will take the non-professional writer step-by-step through the process of creating a convincing, problem/solution white paper of around 2,000 words (approximately eight pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. How to Write a White Paper in One Day is built around the white paper in one day template, which takes the guesswork out of structuring the paper.

Are you feeling overwhelmed by your pursuit of a successful copywriting career? Don’t worry, this book is here to help you learn exactly that and more. Are you asking yourself how? It’s simpler than you think. It just takes a little bit of patience and planning. You will learn about the different tactics and strategies you should be aware of to make it to the top, including the use of different copywriting styles, how to build a powerful copywriting message that sells, and much, much more.

The Quick Wise Guide to Writing Grant Proposals presents an in-depth short course in the elements of a good grant-proposal narrative. You’ll learn what questions funders expect to see answered and how to weave those answers into a compelling case for support of your nonprofit. Unlike other grant-writing guides, this quick guide concentrates solely on the writing process to help you express yourself with clarity and passion. Its informal style will make you feel like a good friend is guiding you along.

Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt---and almost everywhere in between---America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time---the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Newspaperman tells the story of how an immigrant's shy son from Queens, New York, rose to the top of his industry, powered by little more than passion, brains, and hard work. Phillips began his career working as a copyboy for the New York Herald Tribune for 16 dollars a week... and ended it as publisher of The Wall Street Journal and CEO of its parent corporation, Dow Jones & Company. The life story of Warren Phillips is the story of the American newspaper business.

Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.

Von den einen geliebt, von den anderen gehasst - doch wie schafft man es, so erfolgreich wie Amazon zu sein? Kindle, Prime, Alexa - Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur führten zu diesem Erfolg, und was sind die 14 Leadership-Prinzipien von Amazon?

Niche research and selection is one of the most important tasks you would carry out for your online business. If you don't get niche selection right then nothing else works after, no matter how well you carry out the other tasks like product creation and marketing. Keyword research is the practice of finding and analyzing actual search phrases people enter into search engines when they're finding information online.

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past 12 months. Among those selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others.

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In Show and Tell Writing, Mike Ulmer is true to his word. He has written a great short business book about how to write a great short business book. Mike traces his own story and evolution as a writer to create the ultimate handbook for people who want to rejuvenate their businesses.

While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.

Introducing How to Start a Vending Machine Business—your comprehensive guide to entering the lucrative world of vending machines. Whether you're a complete beginner or an experienced entrepreneur looking to diversify your portfolio, this book offers invaluable insights and practical strategies to help you build a successful vending machine business.